"Don't worry, don't worry. Take a break, take a break. " This is the mantra of the cartoon "Smart Rest", when you lie down at the end of the movie.
"I have a dream ... I have a dream ..." Martin Luther King's sentence "I have a dream" was repeatedly quoted and became an immortal famous saying in American history.
"Romeo, Romeo! Why are you Romeo? " Romeo and Juliet
Why is repetition so impressive?
Please think about what will happen when reciting. Generally, it will be repeated many times, or read aloud or write. After repetition, it is easy to stay in memory. Moreover, when you repeat the same sentence, your lips and teeth feel good, just like the rhythm of music.
The psychological "pure contact effect"-"You can improve your goodwill by increasing your contact with this book"-has been confirmed by experiments. During the election, the name of the candidate will be played repeatedly on the horn of the election vehicle. In fact, repetition is used to keep the names of candidates in the memory of voters.
For example, write "big octopus burn" in a repetitive way.
(1) Determine what you want to convey: Suppose you want to express "big" here.
(2) Repeat: become "big" and "very big"
Before: big octopus roast
After: big, big octopus roast.
When people see "-"or "…" in a sentence while reading, they will think, "What will be said next?" This is the climax method. This technique can make readers have the desire to read carefully.
For example:
"The person I want to protect has finally appeared ... that's you." Hear this sentence, no woman will not be tempted?
"There are only two choices-live hard or die hard." This famous saying in The Shawshank Redemption is used by colleagues in climax method and comparison method.
"I answer directly-abandon money and reputation, and the rest is life." Hearing "I'll answer directly", the audience seemed to listen carefully to what he was going to say next.
Using the orgasm method can make the other person feel that "the next words are very important, so be sure to listen carefully!" In order to concentrate.
When you want to convey something important and attract others' attention, you can use this "wording menu", which can make them notice what you want them to notice most.
The climax vocabulary is:
Please keep a secret. You will get it in the test here. You are lucky to hear that. Just say it here once. There are two key points that will not be revealed in other occasions.
As long as you add "numbers" to the sentence, you can enhance your persuasiveness. In particular, adding numbers to commodity names or introductions is not only visually eye-catching, but also easy to understand.
For example:
The title "90% of words" is actually another way of saying "words are important", but the word "important" is replaced by "90%".
"10 1 Dalmatians", if the title is changed to "Many Dalmatians", I'm afraid it won't be a movie at all. The number "10 1" enhances the effect of the sentence, which is the application of "mathematical method".
Just adding numbers to sentences can attract people's attention to a great extent. Moreover, it is particularly easy to understand if there are specific figures. Numbers convey information faster than Chinese characters or pseudonyms.
From the perspective of language effect, even numbers such as 2, 4, 6, 8, 10 are soft, so they are weak. 1, 3, 5, 7, 9 and other odd numbers have angles, so they are strong. Seven Habits, Seven Miracles, Three Arrows and Five Couples are mostly odd numbers.
For example:
Genius is a little inspiration and great effort. Genius is 1% inspiration plus 99% effort.
The last sentence is added with a number method to facilitate the reader's understanding. At the same time, the comparison method is used, which makes this sentence a famous saying all over the world.
Describe the combination in one sentence: "trend inventor". Most new things in the world are made up of "two things combined".
For example: "wall crash"
Refers to the action that a man pushes a woman against the wall and sticks his hand to the wall with a bang. It is said that a woman who "indulges" will break her heart in an instant. If it were directly described as "wall-beating behavior", it would not spread so widely.
For example: "Herbivores":
Due to the economic downturn in Japan, many men are no longer so active in love. The main core word is "human", the secondary core word is "negative", and then write its synonymous candidate words: conservative, docile and herbivorous. ...
The most commonly used skill on store shelves is to create buying motivation. If the supermarket says "sales number 1", even if you are not interested in the goods, you will want to see them. This "wording menu" is to convey to the other party that this is "the best" compared with others.
For example:
Manager's Recommendation, First Crowd and Home Run Snack King
Vertex method has two methods:
1, true vertex method: truly convey the goods to customers at a certain vertex. The key of this method is to consider what interval to intercept to make the goods at the peak. For example: world first > east Asia first > Japan first > boxer first > region first > for you personally, it is the first. If conditions permit, try to choose the largest range.
2, the performance of the vertex method: create a word to make customers feel that this product is the best. If it's not a best seller, it can make customers feel it is a best seller through expression.
The key of vertex method is how to expand the range that can be called the first. The larger the scope, the better the effect.
For example: "Octopus Fish Burning" → the first Octopus Fish Burning in Harajuku, a class I really want to attend → the most wanted class in the world.