There is a famous saying in the west: "Life is too short to drink bad wine". Life is too short to drink good wine. Expressed people's desire and love for good wine. What else is good? At present, there are still a few consumers with relevant concepts and knowledge in China. In traditional wine consuming countries, such as France, wine is a part of people's lives, and people know what good wine is and its due value. When people buy wine, they also know their own position and what style, quality and price they need. Therefore, "fruit wine drinks" (and fake wines) that steal the name of "wine" in China, or those low-quality wines that beautify and raise prices with the word "wonderful", have no market and cannot survive in France. Therefore, if our consumers can know what good wine is and master the correct evaluation criteria, then they will have the ability to judge when buying wine, and they will be very clear and active, instead of blindly following the trend. Fraudulent acts to defraud consumers of trust and purchase will be self-defeating. Without living space, consumers can avoid being cheated again and again to the greatest extent.

Do people master the concept of good wine? You should taste the experience yourself, learn to accumulate experience, make necessary publicity, and at the same time, you should be able to buy good wine at home.

Good wine is drinkable.

Personal taste experience is the most intuitive and direct way to feel and establish concepts. Whether you have preconceived ideas about wine or not, many people will be intoxicated by it when they first come into contact with excellent wine, and they can't resist the pleasure and attraction it brings you. Maybe you can't tell her what she is good in an expert way, but her elegance and beauty will leave a deep impression on people. I used to be a teetotaler, but after my husband tasted the beauty of good wine, he got out of hand and was cheated into an obsessed wine lover. I also saw some people telling their own experiences on the Internet: when studying in France, they were attracted by its long bouquet and gave up their original studies to study wine. I remember reading a story before. It's about a Hong Kong policeman. After winning the lottery, he rushed to Datou and invited his boss to have a French dinner. The characters in the story know nothing about wine. When they binged on Chateau Petrus, they didn't know her price and quality, but they all said it was delicious. Four people killed four bottles of Petrus of good years at once. This is the charm of good wine, which can leave a deep and intuitive feeling and impression, arouse people's desire for further understanding, and finally establish a relatively complete and systematic concept of wine to guide people's rational consumption. Therefore, personal taste experience is very important for identifying good wine. Unfortunately, at present, few people in China have the opportunity to taste good wine. Good wine is hard to find because of cognitive reasons, price reasons and economic reasons.

Of course, the price of good wine will be higher. At present, the domestic wine of 50 yuan or 60 yuan in the supermarket can only be regarded as mid-range quality, while the newly listed Grand Cruclassroom wine in Bordeaux, France, sells for hundreds of yuan or more locally; Intermediate wineries also cost tens of dollars. This is the contradiction of "personally tasting and experiencing" good wine. Especially now, China's economy is still underdeveloped, its national income is still relatively low, and its consumption power is limited after all. However, I think this does not prevent people from understanding the concept of good wine. Because knowing good wine does not depend on whether you often consume good wine or whether you can afford it. Even in France, regular drinkers don't always drink high-priced wine. My friends in France told me that if the French were allowed to talk about wine, they could tell many things well. Many French people have religious devotion to wine. But when it comes to daily drinking, they often go to nearby wineries to buy ordinary table wine at around 1 USD. Usually when tasting wine, I can't bear the high total price of good wine, but when I have the opportunity to taste good wine, I will seize the opportunity to deepen my perceptual knowledge. In addition, imagine that domestic drinkers who often drink liquor can't stop eating Maotai and Wuliangye. Even if it is not tasted, it will not affect people's cognition of Maotai and Wuliangye at all.