1. The works of advertising agents are warm and completely human, which touch people's needs, desires, dreams and hopes; Such a work can never be completed on the factory production line. -Leo Burnett

2. Advertising has no eternal success. -Leo Burnett

3. Advertising is an industry of communication between people. We should always practice this principle. -Leo Burnett

4. The original trick in advertising is not to create novel and fancy images and words, but to combine those familiar words and pictures to produce brand-new interest. -Leo Burnett

5. Good advertisements not only convey information, but also penetrate the hearts of the public with confidence and hope. -Leo Burnett

6. A good advertisement will be a happy marriage between pictures and words, not a competition between them. -Leo Burnett

7. Even if moral factors are not considered, dishonest advertisements are proved unprofitable. -Leo Burnett

8. No matter how well the advertisement is done, it will never create sales. -Leo Burnett

9. When planning an advertisement, you should think of how to sell it. -Leo Burnett

1. People who think that the public can be fooled by the nose underestimate the public; Of course, he will not achieve much in the advertising circle. -Leo Burnett

11. If you don't have full creativity, rich imagination, and don't have too many curiosity and questions about everything, then I advise you to stay away from advertising. -Leo Burnett

12. If you want to write nonsense, write it decently, not vulgarly. -Leo Burnett

13. If you can't make a good advertisement in Chicago, it won't help to go elsewhere. -Leo Burnett

14. If the facts support you and you believe in yourself, you will rarely lose the battle for creativity all the way. -Leo Burnett

15. Too many advertisements try not to surpass people's IQ, and as a result, no one hears about it. -Leo Burnett