First, it is thinking from the inside out, not from the outside in. In other words, no matter what problems are considered, we should start with "why" instead of "what". Why are you doing this? Starting with "why", you must be challenging the status quo, challenging yourself and defeating yourself. If you come from "what", you must be content with the status quo and can't transform. For example, Kodak used to be the number one film industry in the world, but I think Kodak's failure lies in its "what". If we start with "why", he should consider why I want to make a movie. What ordinary people need is not film, but the best experience of photography, so digital cameras should be the best experience. Kodak was the first company to manufacture digital cameras, and once put them on the market. But because digital cameras don't make money and return to film, he still cuts in from "what". I must be the boss of the film industry, so Kodak finally failed. This gives us a revelation. You must think of me in the process of transformation.
The second revelation is that these three concentric circles are a logical relationship, that is, if I find a new goal from "why", I must study how to do it. How to do it is the path of "why" the goal falls, which means that I have a direction and must have a path.
The third "what", "what" is what I have done and what is the final result of taking a new road according to new goals?
The third revelation, "Why" is the theme of this closed-loop optimization. Look at these three circles from "why", how to do it and what it is. But the theme of the three is always "why". I propose that a new goal must form a system to achieve it. What's the other point? So this book was published in China, "Why Start", which means that you should always challenge yourself and the status quo, and there is an example in the book that Jobs used the golden section rule to make the ipad popular all over the world, but I think there is a famous saying that Jobs started with this sentence, that is, "Living is to change the world", which is actually a very, very high goal and realm. It's hard for us to do it. Since living is to change the world, you must change yourself every day. This is actually very difficult. So what I want to say is that because the whole industry is transformed by the Internet, there is no ready-made model for this exploration so far. I have been to America and visited many European enterprises and many top management scholars. Can we find learners? Imitator? There really isn't.