What exactly is true innovation
What exactly is true innovation? The charm of innovation lies in that it can not only solve problems through logical solutions, but also often requires some breakthrough ideas. Different people may have different ideas, so we need to discuss what is true innovation first. What is real innovation? 1
What is innovation?
the biggest function of innovation is to facilitate and win users, not to subvert them. Subversion is a result of media observation industry. For example, after the appearance of Apple Pay, everyone questioned its innovation, but after several years, Apple Pay has gained a firm foothold in the United States.
why? Because Apple helped users solve the problem of mobile payment, users gradually got used to it. Similarly, in the competition with Alipay, WeChat payment did not emphasize any subversion, but it brought a lot of convenience to users. Now users use WeChat payment as often as Alipay.
innovation is only caused by a pain point, and the result is that you make the product better. Come up with better products, better than anything else. As Jonathan Iver said: It's easy to be different, but it's hard to be better. If we ignore the premise of "making products better", innovation will easily become flashy and even grandstanding.
Good innovation will naturally win the market gradually. Edison subverted the kerosene lamp and Ford subverted the carriage, relying not on the ambition to subvert everything, but on the determination to constantly strive to make better products.
if you deviate from the main line of making "better products", no matter what big tricks you hold back and how amazing the world is, it will only be a flower in the county.
why innovation?
this will return to the essence of our entrepreneurship. When Apple launched Apple Pay, it put users first, but for all parties concerned, Apple provided an irresistible temptation. Benefiting all stakeholders in the industrial chain is a prerequisite for the success of innovation.
The best solution does not mean that there is no problem, but that the solution gets better and better with improvement, and finally changes the habits of users. If the user's habits change, we will succeed, and the process of changing the user's habits is called innovation from the perspective of entrepreneurship, but in fact, this process is almost always passive and is measured by the user's final choice.
For example, compared with having to drink water by the river in the past, the creation of buckets is innovation. Subsequently, people spent many years perfecting the barrel until it was defeated by the next innovation.
do you know what subverted the bucket? Tap water. Tap water didn't think of subverting the bucket, but tap water was better to use, and people abandoned the bucket from then on. So in hindsight, it can be said that it was subverted.
The so-called subversive innovation is only aimed at the eliminated category. As users, we are not concerned about subversion, but whether innovation itself is useful.
and useful must be continuous and persistent in improvement. If I define "innovation", 5% of the effort is completed before product release, 1% comes from new product release, and 4% (and the most important evolution) comes from continuous improvement after new product release. And all of this is ultimately centered on changing user habits.
how to treat innovation?
Innovation is not an end, nor a specific result. Innovation is a process. In the process of solving problems every day, entrepreneurs have innovations everywhere.
wechat was small as an app, but when it connected 7 million users, it was a great product. Does WeChat have many great innovations? In fact, they are all detailed, minor and gradual changes, but these changes continue to play a huge role.
innovation enables users to achieve their use goals better and more happily: to better connect with the world, to better meet the use needs, and to better complete their tasks ... The essence of innovation is to give users a better experience, not to introduce flashy products. The real subversion is to change the habits of users, not how different the products are. Promote the change of user habits, and you have users! What is the real innovation? 2
1. Innovation is not a brainwave, but a thorough consideration.
When it comes to innovation, many people's intuition is that they suddenly have a good idea, which others have not thought of or put forward yet.
However, if you think about it carefully, this assertion is obviously not valid, because the specific innovation practice is a solution to a specific problem in a specific field.
to evaluate whether an idea or a solution is innovative, we must first conduct a comprehensive and in-depth investigation on the corresponding problems in this field.
Only innovative theories based on detailed investigation can be convincing.
A good idea that comes out of slapping one's head also needs a comprehensive investigation of the field before it can be proved to be an innovation.
for example, chestnut, scientific research, itself has innovative attributes.
anyone who has studied in graduate school knows that scientific research will ultimately produce research results such as papers or patents.
among all the research papers that can be published, the most important part is not only the discussion of the research content, but also the background and the summary of previous work. On this premise, we can say that what we do is innovative.
Similarly, in the field of Internet product design, when any new project is started, the most important thing is not to say clearly what you want to do, but why you want to do it.
detailed market research, industry research, user research, competitive product research and so on are required.
Because only through careful thinking can innovation be truly reliable.
Second, the core value of innovation is not to think, but to achieve
Only innovation that can fully affect the material world is valuable, so realizing good ideas and bringing actual output is the real innovation.
before 198, in the United States, patents were used to train scientists and measure scientific research achievements. As long as patents were produced, projects could be successfully concluded.
As a result, many patents were shelved, and a large amount of research funds were allocated to Shui Piao. The development of science and technology in the United States was once slow.
It was not until 198 that the Baidu Act was promulgated, and the industrial value brought by encouraging scientific research was owned by individuals. A large number of scientists explored the combination of Industry-University-Research, settled in enterprises and started their own businesses, which gradually gave birth to many great enterprises and the United States with advanced technology.
In this era, there is no shortage of good ideas, but people who can turn good ideas into reality. Few people succeed in innovation. An important reason is that most people are giants of ideas and dwarfs of action.
There are very few people who have both good ideas and strong execution, and can fully mobilize resources to cooperate with actions.
in 211, there were countless companies trying to seize the opportunity of group buying, but in the end, the US group led by Wang Xing swept all directions.
The key to its success is not to anticipate the potential of group buying to occupy the market long ago.
Instead, it relies on its powerful land-pushing army and adopts the strategy of "encircling cities from rural areas" to win the third-and fourth-tier cities, and then supports it to win in the first-and second-tier cities after making profits.
it is the core of innovative spirit to carry out good ideas without discount.
Third, innovation means change, or jumping out of the comfort zone.
Why do we know everything, but we still have a bad life?
Because we tend to form inertia in our life, we can live easily by inertia, which is called comfort zone.
it's easy to stay in the comfort zone, but you can't turn your ideal into reality, and you can't get what you need to work hard to get.
If you stay in a small city for a long time, you will find that people in small cities have many ideas, especially on the wine table, you can talk about everything in Kan Kan, but very few people can really go out with their bags and break into a new world.
The reason why you have a better chance of success in a big city is that the fast pace of a big city is always pushing people to change, make progress and leave the comfort zone.
because only by constantly breaking through can we not be left behind by the surging crowd.
all the innovative people I know are people who love to make trouble.
Some people choose to re-enter the campus to study and recharge after they have achieved good results after working for a period of time;
Some people are used to staying at home, but they go abroad to explore new challenges.
A famous saying I like very much is "constantly changing for perfection". I believe that only change can bring innovation.
human society has many laws of ups and downs, such as the life cycle of Internet products, the trap of the middle class, and the law of historical periodicity ...,
The only hope to break the law of development of these things lies in innovation, constantly looking for the jumping time and obtaining new growth and development.
Innovation is an attitude of living in the future. Only by keeping innovating and constantly changing can we not be eliminated by the present.
We should not only keep thinking, but also guard against the comfort zone at any time. Innovation is difficult, which can be said to be against human nature, but it is also the source power for human beings to create brilliant civilization. What is real innovation? 3
Reasons for innovation:
1. Looking back on the development of the world since modern times, we can clearly know that the innovation ability of a country and a nation fundamentally affects or even determines the future and destiny of the country.
in today's world, economic and social development is increasingly dependent on innovation in theory, system, science and technology, culture and other fields, and the new advantages of international competition are increasingly reflected in innovation ability. Whoever takes the lead in innovation will have the initiative to lead development.
2. Although China's economic aggregate ranks second in the world, the problems of being big but not strong, bloated, puffy and weak are quite prominent, mainly reflected in its weak innovation ability.
generally speaking, the situation that China's key core technologies are controlled by people has not fundamentally changed.
3. Innovation is the first driving force for development.
taking innovation as the core of enhancing development momentum and persisting in innovation and development is the fundamental strategy for us to cope with changes in development environment, enhance development momentum, grasp development initiative and better lead the new normal by analyzing the development process of the world since modern times, especially summing up the successful practice of China's reform and opening up.
(1) Innovation and creation is the deepest national endowment of the Chinese nation
The Chinese nation is a nation full of innovative spirit, and the national endowment of being brave in innovation and creation has achieved brilliant Chinese civilization.
(II) Reform and innovation are the requirements of the times
Reform and innovation are the most prominent and distinctive features of contemporary China. In contemporary China, social development is inseparable from reform and innovation, which is an important driving force for social development, and it is an urgent requirement of the new era to persist in reform and innovation.
1. Innovation is always the first driving force to promote the development of human society. In a sense, innovation determines the change of the world political and economic power, and also determines the future and destiny of all countries and nationalities.
2. Innovation ability is the concentrated expression of the new advantages in international competition today. Today, the new advantages of international competition are increasingly concentrated in innovation ability. "In the fierce international competition, only innovators advance, only innovators are strong, and only innovators win."
3. Reform and innovation are the inevitable requirements for China to win the future. Grasping innovation means grasping development, and seeking innovation means seeking the future.
(3) Be a new force in reform and innovation
1. Establish the consciousness of reform and innovation
(1) Enhance the sense of responsibility for reform and innovation.
(2) establish a sense of daring to break through stereotypes.
(3) Establish confidence in boldly exploring unknown areas.
2. enhance the ability of reform and innovation
(1) lay a solid foundation for innovation.
(2) cultivate innovative thinking.
(3) Engage in innovative practice.
Insist on innovation-driven development, and create new advantages for development in an all-round way:
Insist on the core position of innovation in the overall situation of China's modernization drive, regard self-reliance and self-improvement in science and technology as the strategic support for national development, face the world's scientific and technological frontier, face the major needs of the country, face people's lives and health, thoroughly implement the strategies of rejuvenating the country through science and education, strengthening the country through talents and innovation-driven development, improve the national innovation system, and accelerate the construction of a strong country in science and technology.
1. Strengthen the national strategic scientific and technological strength.
to formulate the action plan of strengthening the country through science and technology, improve the new nationwide system under the condition of socialist market economy, fight hard on key core technologies, and improve the overall efficiency of innovation chain.
Strengthen basic research, pay attention to original innovation, optimize discipline layout and R&D layout, promote interdisciplinary integration, and improve the basic technology supply system.
aiming at frontier fields such as artificial intelligence, quantum information, integrated circuits, life and health, brain science, biological breeding, aerospace science and technology, and deep sea, we will implement a number of forward-looking and strategic national major scientific and technological projects.
formulate and implement strategic scientific plans and scientific projects, and promote the optimal allocation of scientific research forces and the sharing of resources in scientific research institutes, universities and enterprises.
promote the construction of national laboratories and reorganize the system of state key laboratories.
lay out and build a comprehensive national science center and a regional innovation highland, and support Beijing, Shanghai and Guangdong-Hong Kong-Macao Greater Bay Area to form an international science and technology innovation center.
build a high-end communication platform for national scientific research papers and scientific and technological information.
2. Enhance the technological innovation ability of enterprises.
strengthen the dominant position of enterprise innovation, and promote all kinds of innovation elements to gather in enterprises.
promote the deep integration of Industry-University-Research, and support enterprises to take the lead in setting up innovation consortia to undertake major national science and technology projects.
Give full play to the important role of entrepreneurs in technological innovation
, encourage enterprises to increase investment in research and development, and implement tax incentives for enterprises to invest in basic research.
give play to the leading and supporting role of large enterprises, support innovative small, medium and micro enterprises to grow into important cradles of innovation, strengthen the construction of * * * technology platforms, and promote the integration and innovation of large, medium and small enterprises in the upper, middle and lower reaches of the industrial chain.
3. Stimulate the innovative vitality of talents.
carry out the policy of respecting labor, knowledge, talents and creativity, deepen the reform of the system and mechanism of talent development
, cultivate, introduce and make good use of talents in all directions, create more world-class leading scientific and technological talents and innovative teams, and cultivate the reserve army of young scientific and technological talents with international competitiveness.
improve the evaluation system of scientific and technological talents based on innovation ability, quality, effectiveness and contribution.
strengthen the construction of study style and stick to academic integrity.
deepen the reform of the academician system.
improve the innovation incentive and guarantee mechanism, construct the income distribution mechanism that fully reflects the value of innovation elements such as knowledge and technology, and improve the rights sharing mechanism of scientific research personnel's post invention achievements.
Strengthen the cultivation of innovative, applied and skilled talents, and implement knowledge updating projects and technologies.