Maslow's theory divides needs into five categories: physiological needs, safety needs, social needs, esteem needs and self-actualization needs, from lower levels to higher levels, from the perspective of business satisfaction strategy See, different products meet different levels of needs.

Based on the five levels of needs, five consumer markets can be divided:

Physiological needs → the market that meets the lowest level of needs, that is, the most basic basic necessities of food, clothing, housing and transportation;

Safety needs → Satisfy the market that has requirements for "safety", so it can be understood as current health products, fitness, etc.;

Social needs → Satisfy the market that has requirements for "communication", such as Western food , restaurants, foot baths, etc.;

Respect needs → satisfy markets that have unique requirements for products, such as luxury goods;

Self-realization → satisfy markets that have their own judgment standards for products , such as "rights", "identity", and "status".

The importance of Maslow's theory: In terms of the dynamic structure of human psychology, Maslow's need hierarchy theory is one of the best discussed. The hierarchy of needs theory places the state of need satisfaction in a basic position. The state of need satisfaction means that we are in a pre-existing state at this moment in the world. This state determines our relationship to the world. Needs and the satisfaction of needs are the most basic human activities, which affect all human activities, including all conscious activities. :

Maslow's Hierarchy of Needs Theory is one of the theories of humanistic science and was proposed by American psychologist Abraham Maslow in his 1943 paper "The Theory of Human Motivation". The book divides human needs into five levels from low to high like a ladder, namely: physiological needs, safety needs, social needs, esteem needs and self-actualization needs.