Zhang Ruimin, born on10.5, 1949, is a senior economist from Laizhou city, Shandong province. 1995 MBA from China University of Science and Technology. He is currently an alternate member of the 17th Central Committee of the Communist Party of China (CPC) and the chairman and CEO of Haier Group.

Classic quotations from Haier CEO Zhang Ruimin.

1. When the manager sits down, the subordinates lie down.

2. Management is action.

3. Management is to set an example.

4. Top management is not equal to being above others.

5. Managers must carry out problem management, not crisis management.

6. What cadres are afraid of is not knowing what they are afraid of.

7. Leaders without ideas don't want to interact, and leaders without control dare not interact.

8. How do cadres deal with problems? It is necessary to implement the responsibility 100%, that is, the principle of "seeing people by numbers". Every 1% problem can be converted into 100% responsibility and 100% responsible person.

9. How do cadres treat employees? Create a vibrant atmosphere.

10, how do cadres deal with the market? Create and rush. Be innovative and creative; Aggressive and energetic.

1 1. How do cadres treat management? Understanding and adaptability.

12, cadre's goal: to be a super leader, that is, your leadership level has reached such a level that subordinates can still work normally without leadership. Form a dynamic staff and joint organization.

13, cadres are the key to success or failure.

14. If you or your department have no room for promotion, you will lose the room for survival.

15, the problem of the terminal is the problem of the leader.

16, I can't see that the problem is the biggest problem.

17, the recurring problem is the problem of style.

18, the low quality of subordinates is not your responsibility, but it is your responsibility not to improve the quality of subordinates.

19, the concept remains unchanged, and the concept changes with the world.

20, tube in advance, tube style.

2 1, asymptotic is conservative. Therefore, the innovation of business philosophy must be anti-gradual, and it must be achieved in one step.

22, not only to make a screw, but also to operate a machine.

23. Draw the target before shooting.

24. The special theory is release.

25. "Do it right away" means doing it immediately with the budget goal; "Think about it" is behind closed doors and there is no budget.

26. Develop markets instead of products.

27, the determination of market goals is not limited to personal ability, but based on user satisfaction.

28. The determination of market objectives is based on competitiveness and added value in the market.

29. The deceleration of the locomotive that drives the global economic growth does not mean that all cars are decelerating.

30. Zero growth does not mean zero demand.

3 1, effective supply can create the market.

32. Haier people only start businesses without leaving their jobs.

33. The success of Haier's internationalization strategy mainly depends on the internationalization of everyone in Haier. Only when everyone is internationalized can the internationalization of Haier Group be guaranteed.

34, the realization of enterprise competitiveness depends on the cell of innovation-SBU.

35, the core competitiveness of enterprises is the ability to obtain user resources.

36. The competitiveness of enterprises depends on whether employees are value-added assets or liabilities.

37. The unit of calculation is seconds.

38. The requirements of customers are not equal to the needs of customers.

39. The input of campaign products is the user's demand, and the output is the user's satisfaction.

40. Once an enterprise stands on the wave of innovation, there is only one way to maintain it, and that is to continue to innovate.

4 1, to continue to build momentum, we must make the enterprise a flowing river. (Classic Quotations) The source is innovative SBU, and the end of the river is user satisfaction, that is, users who are loyal to the enterprise.

42. Whether every employee can be managed as an innovative SBU and continuously produce high-quality talents is the decisive factor for managers to manage themselves well.

43. The four elements of SBU are: market objective, market order, market effect and market reward.

44.SBU embodies speed and innovation.

45. Running a business is a manager, and managers must first respect people.

46. There is nothing better than self-study. The only way to overcome criticism is to overcome yourself.

47. Challenge yourself first.

48. Work should be simplified, not simplified.

49. It is better to ask for help than to ask for help.

50. "Do you want to do it" is a question of whether you have a sense of responsibility or not, and it is a question of "morality"; "Will you do it or not" is a question of "talent". If you don't do it, you are passive and do it according to other people's requirements. "Ability" is an innovative question, that is, whether you can constantly improve your goals.

5 1. Managers without market orders are managers who don't want to manage; Employees who don't have market orders are employees who don't work, and the responsibility lies not with employees, but with managers; A job without a market order is invalid.

52. The decisive battle is at the terminal.

53. Process reengineering is to recreate people first.

54, enterprise internal management revolution is to create the market outside the enterprise.

55. It is not because some things are difficult to do that you lose your morale, but because you lose your morale, those things are difficult to do.

56. All our quality problems are human problems. Poor equipment is bad for people. The unqualified part is the unqualified person; All the problems we can't develop are problems of thinking, not lack of people but lack of thinking; It is not a lack of parts, but a lack of ideas.

57. The space for enterprise development is infinite, and the distance between enterprises and users is infinitely small.

58. Valuable orders are the eternal theme of enterprise development. Enterprises must have orders, and valuable orders can develop.

59. Quality is endless, enterprises have no boundaries, and famous brands have no boundaries.

60. "One stop in place" service and "one vote to the end" process.

6 1. Employee Qi Xin is careful in management and sincere to users.

62. The soil of the tree of enterprise life is users.

It is not surprising and natural that enterprises try their best to meet the needs of users.

64. To win in the international market competition, the first is quality, the second is quality and the third is quality.

65. There is no discount on quality, service and reputation.

66. Quality is right once.

67. Defective products are waste products.

68. Nothing exciting will happen in a well-managed enterprise.

69. The key to management lies not in knowledge, but in action.

70. Without orders, there is no goal, and without goals, there is no salary.

7 1, revitalizing assets must first revitalize people.

72. Deny yourself before others deny yourself.

73. Only you can overcome yourself.

74. Break through yourself, break through the mindset and break through yesterday.

75. Intelligence is more important than knowledge, quality is more important than intelligence and consciousness is more important than quality.

76. The goal of innovation is to create valuable orders; The essence of innovation is creative destruction, breaking all the shackles that hinder the creation of valuable orders; The way of innovation is creative imitation and reference, that is, reference

77. Surveillance is love, and dating is trust.

78. Conceptual innovation means goal innovation, which means putting forward a goal that others think is impossible to achieve and using innovative methods to achieve it.

79. Every senior manager can only find the direction of market competition if he finds the market first.

80. You can't push the mountain of functional management with the hand of functional management.

8 1, always trembling, always walking on thin ice.

82. A functional signature is a signature that has no market target in advance and no one is responsible for it in advance. The user's signature is a valid signature.

83. Users' banknotes are the votes of enterprises, and users' word-of-mouth is the golden cup of enterprises.

84. Only by really clarifying the problem and buying out the losses can we sell valuable orders.

85. If you want to be effective, don't make excuses.

86. There is no way out without thinking.

87. If you give an outline, you will see everything. If you miss an opportunity, everything will be ruined.

88. Management is no small matter.

89. Logistics destroys space with time, while commercial flow destroys time with space.

90. What's not simple? Being able to do simple things right thousands of times is not simple; What is not easy? It is not easy to do what is recognized as easy seriously.

9 1, the diagram is more difficult than easy because it is more detailed.

92. Make the impossible possible.

93. Yesterday's successful experience and glory may be obstacles to tomorrow's success.

94. To seek truth from facts, two things are very important: first, whether we can seek truth from facts, that is, the change of thinking mode; The second is to dare to seek truth from facts, that is, to improve the ideological realm.

95, to solve the invalid management, first of all, we must establish confidence in ideas and improve the work effect with geometric series; Secondly, we should have the idea of endless innovation, and the space for innovation exists in every place, everyone and everything.

96. All the conclusions were drawn through investigation and study; In the investigation and study, if we can't find out the reasons and solutions, we can't let them go.

97, grasp the management must count, but you count, and finally you can't even count, or you only catch a fake number. Improve people's quality well, and numbers will naturally come into being; Without arresting people, the number of people is getting smaller and smaller, and people are not seen.

98. People-oriented management is the innovative spirit of managers.

99. Real people are looking for opportunities to realize themselves.

100, the market is everyone's superior.

10 1, study repeatedly beforehand and be cautious; Once a decision is made, it must be resolutely implemented and cannot be vague.

102, what is the magic weapon to defeat the enemy in the new economic era? The first is quality, the second is quality and the third is quality.

103, the market is like a cake. We don't take too much share in the existing market, but create another market, that is, make another cake-make another cake for exclusive use.

104. To dance with wolves, you must become a wolf by yourself and a "super wolf".

105, defective products are equal to waste products.

106, we are not "prepared for danger in times of peace", but "prepared for danger in times of peace".

107, grasp repetition: grasp repetition, grasp key points: grasp improvement.