The NBA's response to this matter is also controversial. On the one hand, the NBA emphasizes freedom of speech and respects players' personal views; On the other hand, the NBA also respects the feelings of the China government and fans. In this case, the NBA needs to find a balance point, which can not only maintain its core values, but also avoid the negative impact on the China market.
Operation steps of NBA
1. Take action: The NBA needs to take some actions to ease the mood of China fans and the government, such as apologizing to China fans and canceling publicity activities for relevant players.
2. Clarify the position: NBA needs to express its position clearly, that is, it respects freedom of speech and human rights, while respecting China's sovereignty and dignity.
3. Find a balance point: NBA needs to find a balance point, which can not only maintain its core values, but also avoid the negative impact on the China market. This requires NBA to be more cautious and sensitive in future cooperation.
Respect the sovereignty and dignity of China.
As an international sports league, NBA needs to respect the sovereignty and dignity of every country. This means that in words and actions, the NBA needs to take into account the cultural, historical and political background of each country and try to avoid having a negative impact on these countries.
At the same time, the NBA also needs to respect the feelings of China fans and the government. China is one of the most important markets in NBA. NBA should take the feelings of China fans seriously and try to avoid negative impact on the China market.