1. First conduct research based on local market conditions to understand local consumer demand, population and competitors. 2 Understand local real estate information and self-built villa areas. 3. Choose a store with geographical advantages. 4Inspect door and window companies. 5. Choose a franchise reasonably based on the actual local conditions. Choose a well-known big brand in the market. If you don’t have sales volume and network resources, you will be passed by the door and window companies. The door and window franchise depends on a company's overall operations. The R&D team of the first company develops new products based on market demand. The strategic policy of the second company and the production process of the third company. Fourth, can the company’s sales staff help dealers make money? The fifth company's quality and after-sales service. Reasonably choose to join a door and window company and make a reasonable investment based on the actual local conditions. I hope my answer will be helpful to you.
It is recommended to choose brand doors and windows when joining the door and window franchise. Secondly, look at product quality. High-quality door and window materials and workmanship are obvious. Then, look at the after-sales service and franchise policy conditions of doors and windows. Different door and window companies target different door and window markets. There are different marketing models, so you should consider them based on your own actual situation. If conditions permit, it is recommended to choose a high-end door and window brand.
In the first half of 2017, my country's GDP growth rate was basically 6.7%, of which the secondary industry grew by 6.1%. The real estate market was booming across the country under the "loose policy and destocking". Driven by the real estate market policy and the open second-child policy, The development of the doors and windows industry has ushered in new opportunities. However, under the background of major adjustments, optimization and upgrading of China's industrial structure, the doors and windows industry is facing major challenges in industrial upgrading and standardized development while welcoming opportunities.
Foshan City A social survey of Meijia Shunjing Doors and Windows, a brand of Shunjing Doors and Windows Technology Co., Ltd., found that:
In Europe and the United States, aluminum alloy has become the most widely used metal in modern buildings except steel due to its excellent metal properties. Materials, aluminum alloy doors and windows are the largest metal doors and windows. They are regulated and supervised by strict energy-saving regulations and industry standards. From profiles to finished products to installation, there are strict standards and controls to ensure that users are provided with the best products and Serve.
In China, although aluminum alloy doors and windows have experienced more than 20 years of development, a healthy development mechanism for the doors and windows industry has not been established
Although, my country's aluminum alloy doors and windows market share accounts for 55%, plastic steel doors and windows account for 35%, and others account for about 10% of the market share. Aluminum alloy doors and windows have an absolute advantage, but they have not yet formed a brand scale. They are in a three-no state of "no standards, no brand, and no service". They are still in a situation of local power separatism and a melee between fish and shrimp. There are currently more than 30,000 large and small door and window factories distributed across the country, but there are no more than 10 national finished door and window brands with relatively high reputations
Foshan Shunjing Doors and Windows Technology Co., Ltd. Analysts believe:
In the face of current consumption upgrades, industrial upgrading, and the booming development of the door and window home decoration market, the time has come for door and window companies to accelerate change and reshuffle.
Traditional profile wholesalers and processors are facing increasingly difficult development due to the overall transformation and upgrading of the door and window industry and the impact of local door and window factories;
Although regional door and window factories have sprung up like mushrooms after a rain, they have been hampered by funding during the development process. Constrained by bottlenecks such as region, region, and talent, the turnover cannot increase, the influence is not great, and it is difficult to become stronger and bigger;
It is further restricted by region, scale, and turnover, and it is difficult to integrate Complete industrial chain resources and lack of bargaining power lead to high cooperative procurement transaction costs and lack of market competitiveness;
Moreover, because there is no systematic brand planning and building capabilities, and no perfect scientific management system and service capabilities, As well as comprehensive marketing capabilities, resulting in insufficient profitability, poor market risk resistance, and weak development potential
When the industry is in pain, it is imperative to accelerate the reshuffle of the doors and windows industry. Under the law of "survival of the fittest", A group of regional door and window factories that can adapt to the pace of the times will stand out, while a group of regional door and window factories that are stagnant, unwilling to innovate, and unable to keep up with the pace of the times will also fall into a pool of blood before dawn
Facing the fact that first-tier finished door and window brands are going further and further away, where should local door and window factories, local door and window processing workshops, and third- and fourth-tier profile wholesalers go?
Foshan Shunjing Doors and Windows Technology Co., Ltd. is a standard output service provider for overall solutions for the development/transformation and upgrading of small and medium-sized door and window enterprises. It specializes in the integration and research of upstream and downstream resources in the door and window industry, and is engaged in the research and development of door and window systems. Production and marketing, with the "Meijia Shunjing" brand as the link, create a resource sharing platform, use the partnership and equity sharing model to gather momentum to seek development, and enjoy the feast of wealth, thus Create a win-win community of interests for all parties in the doors and windows industry.
Meijia Shunjing Doors and Windows strives to build a harmonious and beautiful scene of "beautiful home, beautiful scenery, heaven, earth and people". Meijia Shunjing takes "purity and single-mindedness" as its internal drive. It can be traced back to the saying in "Shang Shu·Dayu Mo" that "the human heart is dangerous, the Taoist heart is small, the essence is unique, and the permission is firm", and always adheres to the principle of "aluminum". Focusing on the nature and development trends of the alloy door and window industry, we are committed to promoting the healthy development of the aluminum alloy door and window industry, helping the development of small and medium-sized door and window companies, and improving consumers' living standards by providing consumers with "safe and secure" aluminum alloy door and window products. The quality of living space. If you want to know more about the project information of Meijia Shunjing Doors and Windows, please leave a message or send a private message, and we will provide you with real information for free.
Foshan Shunjing Doors and Windows Technology Co., Ltd. is a resource-sharing door and window enterprise that is well versed in the current situation of the industry, leads the trend of doors and windows, and has a deep understanding of the market and consumer demand. It believes that regional door and window factories and local door and window processing If workshops and third- and fourth-tier profile wholesalers want to compete for a place in the next golden decade of finished door and window development, they must make full efforts in the following four aspects:
1. Products are the foundation
Without good products, everything is zero. In recent years, with the prevalence of Internet thinking, marketing has been over-amplified, leading some people to ignore the value of the product itself. Meijia Shunjing people firmly believe that products are the key to the survival of an enterprise. In the eyes of Meijia Shunjing people, products are "1", and everything else is the "0" behind it. If 1 does not exist, everything else has no meaning and value.
If you want to develop your brand, you must pay attention to product research and development, product manufacturing, realize modern production management, reduce costs and improve quality
“Give me a fulcrum, and I can "Pry up the whole earth" is the famous saying of the ancient Greek Archimedes, and Meijia Shunjing people believe: "The product is the fulcrum."
2. System doors and windows are the direction and future
Doors and windows are not simply assembled, but an improvement in overall performance
In Europe and the United States, doors and windows are not simply reflected in their appearance. , but the optimal performance of the overall performance, which not only solves the requirements of ventilation and lighting, but also regards it as an indispensable part of the house and the soul of the house. In addition to considering: water tightness, air tightness, wind resistance In addition to pressure, mechanical strength, heat insulation, sound insulation, anti-theft, sunshade, and weather resistance, a series of important functions such as ergonomic mechanics and operating feel must also be considered. Hardware accessories, profiles, glass, adhesives, and seals must also be considered. The perfect combination of performance of each link, integrating powerful functionality and decorative artistry
——This is the system door and window!
In contrast, my country's door and window market has developed for more than 20 years, but the market is still dominated by profiles. Enterprises do not really develop and produce systematic doors and windows, but wholesale profiles in an extremely simple form. To agents, agents go offline during development and simply assemble the products at the end before putting them into the market
Without the promotion of large enterprises and strong funds, China relies too much on the power of simple processing at the terminal. It is impossible for aluminum alloy doors and windows to enter the era of system doors and windows
This is an opportunity, but also a challenge!
Meijia Shunjing saw both the crux of the problem and the opportunity. Doors and windows are non-standard customized products, and because the doors and windows are large and the glass is fragile, we innovatively proposed that the doors and windows be factory-fronted, shortening the service radius and delivery cycle, and better meeting the individual needs of regional differentiation.
Meijia Shunjing is located in Sanshui District, Foshan City. Relying on the powerful investor Yonglong Aluminum and the well-known domestic finished door and window brands, Foshan has the largest and most complete door and window industry chain cluster resources in the country to create resources. Integrated platform, using an open and sharing mentality to cooperate with regional door and window factories, taking the door and window industry chain as the entry point, forming a "horizontally integrated" business model, cooperating with the upstream and downstream of the industry chain, while vertically integrating stakeholder resource institutions to enter , forming a community of interests, sharing industry chain resources, mature management systems and professional production processes, etc., and striving to create "system doors and windows" so that partners can grow quickly and make qualitative changes in the short term!
If you want to know more about the project information of Meijia Shunjing Doors and Windows, please leave a message or send a private message, and we will provide you with real information for free.
3. The door and window industry has huge potential, and sales channels need to be deeply cultivated
There is a saying widely circulated in the marketing circle: "Those who have the channels will win the world"
Door and window companies If you want to stand out, you must pay attention to channels and brand building, and leapfrog from regional brands and industry brands to mass brands
Today, the development of door and window companies is relatively lagging behind other home furnishing industries such as cabinets, wardrobes, floors, and furniture. Although the doors and windows industry has experienced many years of development, it is not fully mature and is still in the rising period of development. Its development is now characterized by small coverage area and incomplete channels;
Lack of innovation and immature products;
There are many companies but low output value of a single company;
Products are relatively concentrated, and the proportion of the annual output value of a single door and window company is still very small
In the aluminum alloy doors and windows industry, there are very few companies with an annual output value of more than 100 million yuan. The market share occupied by a single company smaller. It can be seen that there are no real big brands, or national brands, in the doors and windows industry, because the companies they belong to are still regional brands, or even small workshop companies. At the same time, in terms of channel construction in the doors and windows industry, most companies have imperfect channel layouts, or have relatively few outlets. In more than 2,800 counties across the country, most areas are still vacant, especially the lack of branded doors and windows. Judging from the current operating outlets of domestic door and window companies, there are not many companies with 200 operating outlets or specialty stores. Most companies operate less than 200 online stores or specialty stores, which do not really cover most areas of the country. Therefore, if door and window companies want to become bigger, they still need to continuously improve their competitiveness, increase brand building efforts, vigorously expand and improve business outlets and deep cultivation channels
Meijia Shunjing promotes the health of the aluminum alloy doors and windows industry Development is its own responsibility, which is specifically reflected in two aspects: helping small and medium-sized door and window companies develop and improving the spatial quality of consumers' living lives by providing consumers with "safe and secure" aluminum alloy door and window products.
From another perspective, it is actually a reflection of attaching importance to channels and deeply cultivating channels
Meijia Shunjing has a systematic support strategy for cooperative regional door and window factories: 1. Planning and construction of door and window factories, 2. Production and Management personnel training;
3. System standard solutions for production and management;
4. Assistance in recruiting terminal stores;
4. Terminal store decoration and advertising support ;
5. Unified training and guidance on terminal store operation, promotion, and management;
6. Unified brand image;
7. Three-dimensional national advertising of the headquarters Advertising, subsidy support for regional advertising, quickly increasing the brand’s exposure in the regional market, etc.
For cooperative terminal stores, the mixed model of Meijia Shunjing brand operation + regional door and window processing plants ensures that Foshan's finished product brands have advantages in product development, design, and system support, and through the model of regional door and window processing plants, they can effectively solve a series of problems such as service radius, delivery cycle, logistics transportation, logistics packaging costs, etc. The hybrid model effectively integrates industry resources. , the overall system cost can be saved by more than 28%.
On the other hand, Meijia Shunjing’s in-depth development of terminals is reflected in: 1. A unified national store image;
2. The creation of a “5S” system for specialty stores;
3. Store V6 operation system;
4. System training for personnel at all levels;
5. System authoritative operation, promotion, and management standards and plans;< /p>
6. Advertising support;
7. Meijia Shunjing’s strong and professional terminal implementation promotion team support, etc. The purpose of all this is to integrate manufacturers, standardize production, and refine services. , Deeply cultivate channels, and create a win-win situation for enterprises, partners, and consumers
Four. Marketing should be entertaining and fun
Nowadays, information dissemination channels are more diverse ization, decentralization, how to ensure maximum communication effect under limited resources. One of the key steps is to make corporate marketing propaganda more entertaining
Companies can no longer just disseminate corporate information simply and forcefully. Instead, we need to make this information more interesting through entertainment methods, so as to attract more and mobilize the participation of the audience in the era of information explosion
At the same time, companies must pay more attention to their social responsibilities of shaping. To have a good brand image, you must also have a good social image. Nowadays, consumers have more and more choices to choose from. How can companies win the favor of consumers? In addition to building a good brand image, they must also establish a social image full of social responsibility
And In the door and window industry, marketing techniques are still very crude. In the era of entertainment to death, how to master marketing is also a very difficult challenge for the door and window industry
In the home building materials industry, entertainment marketing is the best Well, companies like Mousse Bedding, Oppein, and Gujia Home Furnishing Co., Ltd. are at the forefront of the industry, and Meijia Shunjing has gathered elite marketing talents from these companies. Jiashunjing will blaze its own unique path!
The next ten years in the door and window industry will be a decade of change, a golden decade for the development of finished doors and windows, and the last piece of wealth cake in the known home decoration market that remains to be developed and underdeveloped. The comprehensive upgrade of consumer demand, the overall industry upgrade, and the blowout development of the finished door and window market have all destined that the next ten years will be the best golden decade and the worst decade for practitioners in the aluminum alloy door and window industry< /p>
Are you ready for the golden decade? !
If you want to know more about the project information of Meijia Shunjing Doors and Windows, please leave a message or send a private message, and we will provide you with real information for free.
You can buy aluminum materials and cut glass by yourself, and the store decoration will be beautiful, so why bother to join. The price of aluminum alloy is so transparent
I recommend Huangpai. A relative of mine has joined this brand and has changed his car and bought a house. It can be seen that the business is indeed good. After all, it is a big brand and the public can trust it.
There are many Paiya Doors and Windows stores here, and there are quite a lot of customers there. I think it would be a good idea to be an agent for this one. After all, it is a leading company. You can go and learn about this brand.
Guanhao doors and windows brand is affiliated to Foshan Beilu Doors and Windows Co., Ltd., which is a comprehensive enterprise specializing in the research and development, design, production, sales, management and services of aluminum alloy doors and windows.
The company's products include sunrooms, heavy-duty sliding doors, folding doors, broken bridge casement windows, broken bridge inverted windows, sliding windows, etc. Original German design, CNC equipment imported from Germany and Italian processing technology make the brand's heritage more suitable for the home environment.
After years of steady development, the brand’s international reputation is increasing day by day. Through international corporate alliances, Guanhao has established a complete product system, which can quickly respond to market trends and satisfy customers to the greatest extent. The needs of architects, the environment and the energy industry. The market-leading system research and development capabilities and the system thinking of doors and windows based on high-quality products and considerate services have won a good reputation in the industry. The sales network covers more than 30 countries and regions in Europe, Africa, Southeast Asia, etc., and is in the international market. Brand awareness continues to increase.
You can choose new brands with potential in the past two years to join.
When choosing a franchise brand, first look at the manufacturer’s reputation, then the manufacturer’s after-sales service, and finally, the conditions and requirements for joining. It is generally best to choose based on your current situation. The top ten leading brands in the industry can be chosen mainly because the threshold for joining is high
Aluminum alloy doors and windows are of course Suifu Doors and Windows, Red Oak Doors and Windows, Fuxuan Doors and Windows, Farolai, Jiajiesi, Aowei Doors and Windows, Midea Doors and Windows, Yuhuang Noble Doors and Windows, Alvi Doors and Windows, and Qibang Doors and Windows are better manufacturers