In the market, Apple will focus on products, because only products can make a difference.

We never worry about numbers. In the market, Apple will focus on products, because only products can make a difference. Advertising is essential for competition; Ibm advertisements can be seen everywhere. But good public relations can benefit people, that's why. In this industry, you can't fool people, and the products can speak for themselves.

-1985, exclusive interview with playboy

? The reason why most people buy computers is to connect with the national communication network. For most people, this is an extraordinary breakthrough. Just like the telephone, we are in the initial stage. ?

-1985, exclusive interview with playboy

? I have read a paper aimed at studying the migration efficiency of various species on the earth. Vultures need the least energy for every kilometer of migration. Human performance is quite unremarkable. Ranked in the last third of Enping matchmaking network [*] on this list. This result is not very good, but the article published in Scientific American shows that according to the test of human migration efficiency, the efficiency of cycling is much higher than that of vultures. ?

? This is what computers mean to me: computers are the most extraordinary tools we use, and computers are like bicycles for our brains. ?

-Jobs said in 1990 documentary Memory and Migration.

This is my secret. Focus and simplicity.

? This is my secret. Focus and simplicity. Simplicity is more difficult than complexity: you must try your best to make your ideas simpler and your products simpler. But it is still valuable in the end, because once you achieve your goal, you can shake the mountain. ?

-1998, interviewed by Businessweek

Me and Bill? Gates got married in secret more than ten years ago.

? We got married in secret more than ten years ago. ?

Carla's job? Swisher's answer to his relationship with Bill Gates (May 2007)

? It is difficult for the team to design the best product. Many times, people don't know what they want until you show them. ?

-1998, interviewed by Businessweek

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Ldquo Good artists imitate fur, while great artists steal souls?

? Picasso once said that a good artist imitates fur and a great artist steals the soul? . We are always ashamed of stealing great ideas? I think the greatness of Macintosh is that musicians, poets, artists, zoologists and historians working with this computer will become the best computer scientists in the world. ?

- 1994

Life may end at any time.

? You can't see the future from this point in the present; Only when we look back can we find the relationship between them. So, you must believe that these points will be connected in the future. You must believe in something, your intuition, fate, life, karma and so on. This method has never let my hopes fail, and it has completely changed my life. ?

? I have a good sex life, Walter. What about you?

Walter's job? Mossberg asked him what he thought of Google and whether he felt betrayed (20 12).

(Jobs went on to say,? They decided to compete with us, and we won't enter the search business? )

For me, the most important way to make important decisions in life is to remember that life may end at any time. Because almost everything-all external expectations, all fame, all fear of embarrassment or failure-will disappear in the face of death, and only the most important things will stay. Remembering that I will die at any time is the best way I know to avoid loss. You have nothing left, so there is no reason why you can't do whatever you want.

-Speech at Stanford University in June 2005.

Business Excellence is not accomplished by one person, but by a team.

? My business model is like the Beatles: the four of them can restrain each other's negative effects. They can check and balance each other, so their value adds up to more than four people combined. This is my view on business: outstanding things in business are not done by one person, but by the efforts of a team. ?

-in 2003, CBS "60 minutes" interview.

The difference between leaders and followers lies in innovation.

There is no end to innovation! Nothing is impossible if you dare to think about it.

Think outside the box immediately. If you are in a rising sunrise industry, try to find a more effective solution: a more attractive and concise business model. If you are in a shrinking industry, get rid of it and change jobs or industries before you become behind the times. Don't delay, start innovation at once!

As a synonym for Excellence, many people are not suitable for the environment that needs excellent quality.

There is no shortcut to success. You must turn Excellence into one of your qualities. Give full play to your talents, talents and skills and leave others behind. High standards require courseware download [*], and pay attention to the details that will change everything. It is not difficult to be excellent. Do your best from now on, and you will find that life will give you amazing returns.

The only way to achieve great things is to love your career. If you haven't found a career you love, keep looking and don't give up. Follow your heart and you will find it one day.

I condensed this passage into:? Do what I like. . Find a career that can bring meaning and value to your life and make you feel fulfilled. Having a sense of mission and mission can bring meaning, value and enrichment to life. This is not only good for your health and longevity, but also you will feel good even if you have difficulties. Every Monday morning, can you get up neatly and look forward to the arrival of the working day? If not, then you have to look for it again. If you really find it, you will feel it.

Not everyone needs to grow their own food, and not everyone needs to make their own clothes. We speak languages invented by others and use mathematics invented by others. We have been using other people's achievements. It is a great thing to make use of the existing experience and knowledge of human beings to make inventions.

Live with a sense of responsibility, strive to bring something meaningful to the world and make some contributions to higher things. In this way, you will find that life is more meaningful and life is no longer boring. There are many things that need us to do. Tell others about your plan, don't preach, don't be self-righteous, don't be blind and fanatical, it will only scare people away. Of course, don't be afraid to be an example, and seize the opportunity to let people know what you have done.

There is a saying in Buddhism: the mentality of beginners; It's great to have a beginner's mentality.