Current location - Quotes Website - Famous sayings - What is the brand image and culture of Harley-Davidson motorcycle?
What is the brand image and culture of Harley-Davidson motorcycle?
Harley-Davidson motorcycle, a world-famous motorcycle brand. 1903 William Harley and Davidson founded the famous Harley-Davidson automobile company in Milwaukee. /kloc-For more than 0/00 years, Harley-Davidson Motorcycle Company has experienced wars, economic recession, depression, strikes, buyouts and buybacks, foreign competition and market changes. Today, Harley-Davidson is stronger than ever, and it has not slowed down its development.

For more than a century, Harley-Davidson has been synonymous with freedom avenue, primitive power and good times. The image of Milwaukee Motorcycle Team has taken root in the hearts of fans all over the world. They are fanatically loyal to V-type two-cylinder motorcycles and the companies that make them. The company was nominated by Forbes magazine as "the best company of the year" and one of the 400 best companies. Harley-Davidson, like Coca-Cola and Disney, was listed in the top ten most famous brands in the United States. Perhaps Harley-Davidson motorcycle is more meaningful than any other product in the 20th century, because it symbolizes America, and its success is a legend of traditional American manufacturing. The original Harley was "saved" by William Harley, aged 2 1 year, and Arthur Davidson, aged 20 1903, and was named "Harley Davidson" after their surnames. After that, Harley began to develop in New England, and 19 12 was exported to Japan for the first time. It has always had a stable customer base, and now it has business in more than 70 countries, and there are more than 1300 authorized dealers all over the world.