Good ideas are not "thought out", good ideas are "found". In fact, good ideas cannot rely on thinking at all. You must study consumption and competition in a methodical and step-by-step manner. When you have thoroughly researched, ideas will naturally pop out. Furthermore, if a planner lives by thinking of ideas, he or she will be exhausted or crazy.

Creativity is like a rabbit. If you have a pair of rabbits on hand, if you learn to take good care of them, you will soon raise a litter. This is a famous saying by John Steinbeck. When inspiration strikes, with a few tools and experience, you can ensure it leads to great results. We have in-depth discussions with many experts in the creative field, summarize wisdom from the chronology of major events in many companies, and discover the magic weapon that can turn ideas into reality.

The final implementation of every idea has three levels of content: action steps, materials that can be processed later, and materials for reference only. With the emergence of various communication tools, our lifestyle has become somewhat contrary to work processes. We are constantly surrounded by information—emails, text messages, Twitter messages, the latest posts on Facebook, phone calls, instant messaging—and instead of investing our energy in processing it in a positive way, we are conditioned to Information anxiety, we urgently need to know the latest information, otherwise we will fall into insecurity.

Try to eliminate the stimulation of external information in your life. The way for them to reach this level is simple. They use 2-3 hours as a time period, during which they reduce the number of checking and replying to emails and other messages, and focus on long-term projects that require in-depth research and thinking instead of dealing with trivial matters. things. This way you can focus on “finding” ideas.

People who think creatively based on their own feelings are like those who are pregnant and give birth in ten months. They hold it as a treasure, but others may not like it when they see it. Because the ideas you come up with based on your feelings cannot withstand scrutiny and may not be what customers want.