1, effective is what managers can and must do.

2. Not only executives but also managers, all knowledge workers should work and think like managers.

3. The person who is responsible for the organization and can influence the operating results of the organization is the manager.

4, don't think that effectiveness is unattainable, and effectiveness can be learned.

5, everyone takes practical results as the highest working standard, and a group of ordinary people can do extraordinary things.