briefly, campus culture, as its name implies, is the education, teachers, software and hardware, quality education and many other aspects in the school. In fact, it is also a kind of propaganda effect, but it should always focus on education. After all, the school is mainly about teaching and educating people, and the society is developing, so is the school. Not to mention the brand, a school has its own characteristics, expertise, education, regional culture, as well as teaching philosophy, which is also a school. These are all unique things that distinguish a school from other schools, and are a concept that the school focuses on promoting, which can be accepted and remembered by people. There are more forms of campus culture, such as signs and LOGO. Teaching ideas, campus activities and characteristic education are the most basic, which can make the best use of their existing resources. Cultural walls and exhibition boards are brand propaganda techniques that have only emerged in recent years. Combined with some educational knowledge (inspirational quotes, short stories, historical celebrities, etc.), students can receive education all the time, learn knowledge through some alternative means, and also learn.