1.In 2008, Zhang also thought that as long as what he did was recognized by the market, individuals were valuable. One night, he was chatting with his roommate while playing games. Suddenly he felt hungry, so he called the restaurant to order takeout. Either he couldn't get through, or he didn't deliver it.
2. Entrepreneurship starts from the humble delivery. Together with other students, Zhang He collected the information of all restaurants near Minhang Campus of Jiaotong University, printed a "Hungry" takeaway advertising brochure and distributed it on campus, and then answered the phone call for ordering food in the dormitory. After receiving the order, they went to the restaurant to get fast food and then gave it to the customers. This model relies entirely on physical strength to maintain business operations, and there is not much room for expansion. The only advantage is abundant cash flow: they collect all the meals and the restaurant pays once a week.
3. Only the Internet can be replicated on a large scale, and the marginal cost is decreasing. In September 2008, "Hungry" team began to develop an online ordering platform. Zhang first recruited students from the School of Software through the campus BBS. It took about half a year for them to develop the first online ordering platform. On the website registration, they use "ele.me" (that is, the Chinese pinyin for "hungry"), and the website order can be personalized as needed. For example, if the customer enters the address, the platform will automatically calculate the geographic information and distribution scope of the surrounding hotels, and give a list of hotels and optional menus.
4. When the online ordering system was first launched, 30 franchisees supported it, and the daily order volume reached 500-600 orders. But during that time, Zhang He was too busy to "catch fire in the backyard": first, thieves patronized the dormitory and took away computers and other property; Then, a food delivery employee had a car accident on the way to deliver food; Subsequently, another delivery electric car was stolen.
5. Five rounds of financing: the target is 1000 billion USD market value. Hungry? Since it was launched in 2008, it has obtained five rounds of financing:
20 1 1 Completed a multi-million dollar Series A financing, with Jinshajiang Venture Capital as the investor;
2065438+June 2003, 1, the second round of financing, the investor is Jinshajiang Venture Capital Jingwei China, the financing scale is millions of dollars;
20 13 1 1 month, in the C round of financing, Sequoia China led the investment of 25 million US dollars;
In 20 14, the D round of financing was 80 million US dollars, and the public comment led the investment.
In 2065438+2004, 65438+2004, E-round financing was carried out, with a financing amount of 350 million US dollars. Investors are CITIC Industrial Fund, Tencent, JD.COM, Public Comment and Sequoia Capital.
6. Zhang said that the total amount of five rounds of financing is about 500 million US dollars, and the initiative is still in the hands of Hungry. The next goal is to become a company with a market value of 1000 billion US dollars, and the possibility of IPO is not ruled out.