165438+1On October 24th, JOYBUY, a cross-border e-commerce export platform owned by JD.COM, issued a notice to terminate cooperation with merchants.
Image source: JD.COM
In this regard, JD.COM exclusively responded to the interface news that JOYBUY will be upgraded to a cross-border B2B trading and service platform. JD.COM international business stakeholders stressed that the upgraded JOYBUY will continue to serve users in cross-border electronic commerce and help small and medium-sized cross-border sellers and buyers at home and abroad together with JD.COM. The digital supply chain capability of COM.
In the above notice, JOYBUY indicated that the English station, Russian station www.jd.ru and Spanish station www.joybuy.es would be stopped on February 9, 2002165438. In the field of local e-commerce, JD.COM International has also established joint ventures in JD.COM and JD.COM, Thailand. Thailand's www.jd.co.th and Indonesia both belong to localized operation mode, while in JD.COM, Vietnam, it chose to directly invest in e-commerce company Tiki.
According to Billion Power, in addition to providing China Merchants with its own export e-commerce platform, JOYBUY will also help it access other third-party overseas e-commerce platforms. The "not affecting the sales of merchants on the tripartite platform" mentioned in the announcement means that the related business of the latter is not affected.
JOYBUY was launched on 20 15, and English and Russian stations were established in the same year. 20 18, Liu, chairman and CEO of the board of directors of the group, mentioned in an internal letter that the business in Thailand and Indonesia will be fully rolled out, and the regional offices in new york, Australia and Milan will also be unveiled. At the Davos Forum on 20 18, Davos revealed that he would enter the American market by adopting the mode of self-built logistics center in the second half of 20 18. In the European market, the Financial Times reported that JD.COM will invest at least 6,543.8 billion euros to establish a logistics network in France.
In different regions, the development speed of JD.COM. COM's international business is slightly different. According to the Russian media Kommersant, JD.COM was no longer active in the Russian market in 20 16, and made efforts to negotiate and cooperate with the local X5 retail group again in 20 18. 2065438+In May 2009, the office in Melbourne, Australia was closed.
But in Southeast Asia, represented by Thailand and Indonesia, JD.COM. COM's international business has performed well. In September this year, JD.COM Group and Thailand retailer Shangtai Group jointly created JD.COM Thailand, which revealed that in 2020, the total transaction volume between JD.COM and Thailand increased by 170% year-on-year. At present, there are 8 warehouses for small and medium-sized pieces, large pieces and cloud warehouses, which can deliver more than 95% of orders in Bangkok on the same day and 85% of orders in the country on the next day.
Meanwhile, the first offline super experience store in JD.COM opened on September 14. According to Cui Ying, the head of 3C brand in JD.COM and Indonesia in China, "24-hour delivery service has covered 85% of Indonesia, and there are more than 300 experience stores there.
In September 2020, Yan, the former head of the home appliance retail business group, took over as the head of the international business department. The head of JD.COM's traditional strong category entered the international business, which was regarded as a signal of JD.COM by the outside world. COM's efforts in international business. The sound development of Southeast Asia's sea business also means that JD.COM has not actually slowed down its expansion to the international market.
Xin Lijun, CEO of JD.COM Retail, also mentioned in an interview during the double 1 1 that in the next few years, JD.COM will increase its investment in JD.COM-compliant countries. Whether it is warehousing, logistics or supply chain. At present, the potential expansion locations in Europe and Vietnam are being further strategically analyzed.
It can be seen that the internationalization process of JD.COM will not slow down, but from the strategic adjustment of closing the British-Russian station of the cross-border B2C platform, the choice of the future target market may be focused.
This article comes from the interface news. Author: Yu Hao, authorized by 36Kr.