Tu Zipei, a native of Ji 'an, Jiangxi, once lived in Silicon Valley, USA. In 20 12, his book "Big Data" initiated the social big data in China, and triggered the discussion on big data strategy, data governance and open data. Historian Xu Zhuoyun praised it as "creating an important topic for the China world". This book is the author's second book. The author graduated from the Computer Department of Huazhong University of Science and Technology with a bachelor's degree, a master's degree in management and a master's degree in information science from Sun Yat-sen University and Carnegie Mellon University. 20 14 12 served as vice president of Alibaba.