Haier philosophy

1. Survival philosophy

Always be cautious and always walk on thin ice

2. Employment philosophy

People People are talents, not horses.

How many somersaults you can make will set a big stage for you

3. Quality concept

Excellent products are excellent people Well done

High standard and fine work with zero defects

4. Brand concept

There are no famous brands in the country

If it is done domestically If you don't enter the international market, your advantage will be temporary.

Capital is the ship, the brand is the sail, the enterprise is the people, culture is the soul

5. Marketing concept

Sell credibility first and then products

6. Concept of market competition

Fight a value war rather than a price war

7. Concept of competition

Floating method: As long as you are one step ahead of your competitors, you are still half a step ahead. OK; as long as you maintain a level higher than your competitors, you can take the initiative.

8. Market concept

Create the market: There are only off-season thoughts, but no off-season market; there are only weak thoughts, but no weak market.

9. Export concept

First difficult and then easy

First enter developed countries, create a famous brand, and then enter developing countries with the momentum of high-rise construction.

10. Capital operation concept

When the East is bright, then the West will be brighter

11. Haier's technological transformation philosophy

Build the factory first after the market is established

12. Concept of technological innovation

Create new markets and create new lives. The problem of the market is that we create new topics.

13. Functional work service concept

Your satisfaction is our work standard