How to quickly enhance feelings with customers

How to quickly enhance feelings with customers, a good relationship with customers is self-evident, therefore, enhancing feelings with customers is also regarded by many people as the core determinant of whether a transaction can be concluded. Let's share with you how to quickly enhance feelings with customers. How to quickly enhance feelings with customers 1

Keep in touch

In the era of rapid development of the Internet, whether it is telephone, SMS or WeChat, it has become a way for people to communicate with each other. If you want to have a good relationship with customers, the first thing is to keep in touch. Ask good questions on holidays, make friends circle and praise, and interact with each other. Don't let customers feel that you only need him at work, so that customers can always remember you.

To study how customers

can quickly understand customers' lives and preferences, the first thing is to pay attention to customers' social circles, such as friends circle. Through the circle of friends, we can learn about customers' family, life, interests and hobbies, know what customers are paying attention to recently, what their needs are, and can also vote for their interests. Of course, if the customers you meet don't send friends, you can only find another way.

Do what you like

After you know something about your customers' lives, you can do what you like in addition to talking about topics. If the customer has a little interest in you, that would be great. If not, you might as well take this opportunity to cultivate a hobby, which not only narrows the distance with customers, but also enriches your life.

contact with customers' families

in the process of communicating with customers, don't forget that there are customers' families. If your client is a man, then his wife is your potential client. Familiar with the people and things around the customer, knowing the personal worries of the customer can help him solve his worries. If you can win the hearts of customers' families, you must be not far from success.

Help customers get what they need

If your customer is a young ordinary employee, what you need to do in the daily customer maintenance relationship is to help him create achievements in his work as much as possible, so as to firmly grasp the customer. If you are an older leader, it is nothing more than maximizing interests and obtaining more interests to satisfy him.

Empathy

Learn "Empathy". If I were a customer, how would I feel if others contacted me like this? Although we all try our best to "please" our customers on the premise of interests, we might as well think from each other's perspective, and then make contact with our own thinking, compare our differences and constantly change our behavior. Although this seems to be inaccurate, it is the most error-free method.

Interpersonal context

As the above-mentioned "empathy" said, when we stand in the perspective of customer relationship, we want to manage his interpersonal context more: introduce customers to each other. Ask customers to introduce the customers they need, and at the same time introduce the people related to customers in their interpersonal circle to customers. In such a "supply" relationship, an interpersonal context is formed by operating interpersonal relationships. But you should remember that there is a big premise here, that is, you should be able to maintain a good relationship with each customer. How to quickly enhance feelings with customers 2

First, enhance customer trust

A series of customer satisfaction generates customer trust, and long-term customer trust forms customer loyalty. In order to establish a high level of customer loyalty, enterprises must also focus on winning customers' trust, not just customer satisfaction, and continuously enhance customers' trust in the enterprise, so as to obtain customers' permanent loyalty to the enterprise.

some enterprises try to "get" customers by "engaging in relationships" and "going through the back door", but in fact, customers know that "engaging in relationships" and "going through the back door" all have naked purposes, and it is difficult to finish everything if it starts with profit. Therefore, "engaging in relationships" and "going through the back door" can't gain the trust of customers, can't get long-term and stable customer relationships, and may collapse at any time.

So, how can enterprises increase the trust of customers?

first, we should firmly establish the concept of "customer first", think about what customers think, worry about what customers are in a hurry, solve their difficulties and help their needs, and the products and services provided can really meet their needs.

Second, we should provide extensive and trustworthy information (including advertisements). When customers realize that this information is trustworthy and acceptable, the trust between enterprises and customers will be gradually generated and strengthened.

Third, we should pay attention to the risks that customers may encounter, and then put forward targeted guarantees or commitments, and earnestly fulfill them, so as to reduce their concerns and win their trust.

fourth, we should respect customers' right to privacy, make customers feel safe, and then have a sense of trust.

Fifth, we should deal with customers' complaints seriously. If enterprises can deal with customers' complaints timely and properly, they can win customers' trust.

For example, "creating the maximum operational value for customers" is the goal that Volvo Truck Company has always pursued. When making a sale, Volvo staff must tailor a set of "comprehensive logistics solutions" for users, and calculate freight, route, efficiency and even the impact of oil price fluctuation on profit. Sincerely, the stone opens the door, and customers will certainly turn their eyes to Volvo trucks and become their loyal customers. The return of Volvo Company is rising profits.

For another example, the hospital can establish a health file or patient information database among patients, and make detailed records of patients' birthdays, illnesses and discharge time, and set up a follow-up center under the marketing department to keep in touch with patients for a long time. In this way, when patients leave the hospital, the hospital can still get in touch with them, understand their health status, send them condolences and blessings, solicit their opinions and suggestions on hospital work, and let patients feel that the hospital cares about them, so as to gain patients' trust in the hospital.

in addition, the hospital's social visibility and social welfare activities. For example, regular free clinics, health care knowledge publicity, residents' physical examination and other measures, as well as inviting residents to visit, can establish a good public image of the hospital.

In addition, brands can give people a feeling of trust. Therefore, hospitals should attach importance to brand building. By shaping brands of personnel, technology brands, service, equipment and environment, patients' trust in hospitals can be enhanced, and their loyalty tendency can be aroused, so that hospitals can form a lasting and stable patient group.

Second, enhance the feelings of customers

There are no customers who can't stay, only businesses that can't stay! Building customer loyalty is to win customers' hearts in the final analysis. Fred Smith, the founder of FedEx, has a famous saying: "If you want to dominate the market, you must first let your customers' hearts follow you, and then you can let your customers' pockets follow you."

therefore, after establishing a relationship with customers, enterprises should try to find relationships other than transactions, such as strengthening emotional communication and investment with customers, so as to consolidate and strengthen the relationship between enterprises and customers, thus increasing the spiritual cost of customers' switching purchases and making customers reluctant to leave. So how to enhance customers' emotional concern for the enterprise?

1. Active communication and close communication

Enterprises should actively communicate with customers on a regular or irregular basis, make visits or frequent telephone greetings, get to know their ideas and ideas, and invite them to participate in various decisions of enterprises, so as to make customers feel that they are highly valued.

for important customers, the person in charge of the enterprise should personally receive and visit, strive to deepen the emotional connection between the two sides, and develop an alliance-style customer relationship. Take appropriate measures to congratulate customers on their important days (such as birthdays, wedding anniversaries, job promotions, housewarming, children going to college, etc.), such as sending holiday cards, giving flowers or gifts, so that customers can feel that the real care of the company is around them.

2. Beyond expectations, we often say "take care of your heart, and change your heart" in life. This kind of understanding and concern is especially needed between enterprises and customers. If enterprises give timely help to customers in distress, it is likely to cultivate future loyal customers for themselves.

For example, when customers are in trouble, enterprises can lend a helping hand, such as using their social connections to help customers solve problems such as children's nursery school, further education and employment, and offering timely help will move customers. Joining the WTO will make customers feel that they have received special attention because it is inconvenient for customers to purchase because of relocation, and enterprises will take the initiative to deliver goods to their doors. If the customer can't pay the cost of purchasing products in time because of the capital turnover problem, and the enterprise provides assistance in the form of installment payment and credit, then the customer will be grateful and will return with loyalty when the capital problem is solved.

in a word, only by understanding, caring and humanized management, sincere dedication and sincere treatment can enterprises enhance customers' trust and emotion and establish long-term friendly relations with customers. How to quickly improve feelings with customers 3

Skills and methods to improve customer feelings

1. Openness and transparency of information

In order to maintain the relationship with customers, it is first important to let them know about your product information, besides the product name, specifications, degree, packaging, place of origin, etc., you should give the customer a detailed explanation and tell him the specific market policies. For example, the policy gap between one-time purchase of 1 pieces and one-time purchase of 1 pieces must not fool customers.

The market is transparent and open, and customers will know the difference between their own purchase price and others' purchase price sooner or later. When you tell the customer the specific information of the policy in advance, and the customer knows the gap between him and other companies in time, it is also because of the terminal's own sales reasons, and will not blame the salesman.

2. Treat customers as friends with sincerity

If you want to maintain the customer sentiment of end customers, you must treat customers as your own friends from the heart, and usually give some small gifts according to their needs. Remember that gifts must not be too expensive, but simple, practical and meaningful.

3. Willing to help at a critical moment

Usually, when business people go to the terminal, they often encounter customers carrying goods or sorting out products in their own stores. If you encounter this situation, at this time, you should not say a word related to your product, just put down your return visit list and your advertising materials, and help the customer do something as much as you can, as if you are not a salesman but one of his shop assistants.

when you help your customers to finish these tasks, I believe that you will have an extra bargaining chip in whatever you talk to your customers next, and at the same time, you will make your customers feel that you are very practical, even though a small thing will move them. Whether you are a salesman or a dealer's boss, you must observe more and do more things for your customers

4. Care for major festivals < P > Do customer care, and know the boss's birthday, the proprietress's birthday, their wedding anniversary, their children's birthday, their parents' birthday, etc. Establish a corresponding database, and send a message of blessing and sympathy or a small gift to customers in the name of the company or the name of the salesman on a specific festival or holiday. Although the weight of blessing is small, it is of great value to customers. It is the simplest and most effective means of customer maintenance, and it will certainly give customers unexpected surprises.

5. Promote customers to form a circle culture

Sort out their personal preferences, find some customers with the same hobbies or inherent circles, and carry out some networking activities regularly. For example, customers who like to play cards can organize a "card game" and set a certain amount of drinks as prizes; Excavate customers' hobbies and organize purposeful activities regularly, so as to close the relationship between customers and feelings.