Therefore, studying consumers’ consumption concepts and psychology is an indispensable and important step in packaging design. With the prosperity of modern social economy and the continuous improvement of people's living standards, more and more people are beginning to pursue the concept of simplicity, such as simple residences, modern products, and simple packaging. With the development of the times, people have subconsciously accepted the style characteristics of minimalism. People who have been in a cumbersome environment for a long time have begun to pursue a simple, quiet, and comfortable visual experience.

The minimalist packaging design is beautified by the designer and combined with a variety of elements. The final presentation effect is in line with the modern fast-paced urban aesthetic, thus stimulating consumers' willingness to purchase and allowing people to consume at the same time. Feel the baptism of spiritual culture. Today's consumption is not just ordinary purchases, but starts from the overall perspective, such as purchasing atmosphere, consumption willingness, consumption concepts, consumer groups, brand effects, etc., and these are all packaging design elements of products.

Generally speaking, design elements include three parts: font, typography, and color. These three parts are combined with each other to form a design work. The packaging design also needs to combine the packaging material and applied materials to improve the quality of the packaging. For example, the straw rope element expresses the pure nature of the packaging items or the long history of culture; if it is an environmentally friendly material, it must reflect green and sustainable Development concept. Of course, there is also modern high-end packaging, which generally focuses on product quality and reflects the quality and value of the product.

Minimalist packaging generally expresses the most important highlights through streamlined elements, using materials, graphics, colors, shapes and other elements to express the producer's sales focus or the buyer's consumption point. Streamlined elements also make the information conveyed more direct and powerful, quickly showing the profound meaning contained in the packaging. Such packaging will also stand out from many packages covered with complex elements to attract consumers' attention and thereby increase their purchasing efforts. .

On the other hand, the minimalist design concept greatly reduces the elements that can be used on packaging, which increases the design difficulty of conveying information. Designers need to use appropriate elements in a limited space. Maximizing the value of the product, including the type, characteristics, brand characteristics and other factors of the product, are all challenges to minimalist packaging design, which requires designers to be able to select the most important information from numerous information.

Minimalist packaging generally uses a simple appearance in form, but it is simple without losing texture. The simple geometric modern packaging form can not only improve the texture of the product, but also increase the utilization of space. Starting from the origin of the product without deliberately adding additional elements, it further enhances consumers' favorability of the product. In contrast, traditional packaging contains a lot of information, and product packaging looks very messy, which reflects the correctness of Mies's "less is more".

Minimalist packaging expresses its rich connotation through simple shapes and colors. The simple and bright form is more and more in line with people's aesthetic requirements. Although it abandons excessive decoration on the surface, its connotation is It can arouse people's deep thoughts, promote the maximum integration of packaging and consumer psychology, and become an important trend in packaging design. It is minimalist but not "simplistic", using small to see big, and using less to see more.