Sell yourself first before you sell." This is a famous sales saying by the American car sales king Joe Girard.

"Man is God's masterpiece", this is a quote from the sixteenth century There is a famous saying by the great British playwright Shakespeare in his famous work "Hamlet": In fact, man is not God's masterpiece. Man created the world and God was created by his own hands.

A popular saying in the shopping mall is. , the customer is God. Now that we have to deal with God, you should first sell his masterpiece - yourself, to our God.

You are so important and perfect. Perfect. In the eyes of others, you are the incarnation of God. Your eyes shine with the aura of God; your mouth conveys the voice of God; your thoughts and actions are as sacred and great as God.

When you appear in front of your customers with confidence, you are not selling, you are showing them a work, which is the most satisfactory masterpiece of God among all things in heaven and earth - yourself!

< p> No matter what you want to sell, all salespeople must go through this first level - selling themselves.

However, not everyone can sell themselves well, although he and he (. There is not much difference between her and her. There are technical issues and awareness issues. This chapter will try to clarify your understanding and introduce several effective methods for selling yourself.

When Joe Girard applied for a job as a car salesman, the first thing his manager asked him was: "Have you ever sold cars?" "No. "" Joe Girard answered truthfully, "But I've sold other things - newspapers, shoe polish, houses, food. Actually, I think what people really buy is me. I sell myself, Mr. Harley."

"You have never sold cars, so you have no experience in this area, and what we need is an experienced salesperson. Besides, it is the off-season for car sales. If I hire you, you will not be able to sell The company will not agree to a salary for selling a car. "

"Mr. Harley, if you don't hire me, you will make the biggest mistake of your life. I don't want a heated room. As long as I have a desk and a phone, I will become the best salesperson in the company in two months. If I can't do it, you can fire me in two months."

With determination. With faith and tenacity, Joe Girard finally obtained the consent of his manager Harley and began his car sales career. After two months of hard work, Joe Girard proved his strength to his manager Harley with practical actions and started his career as a car salesman.

When Joe Girard was asked about the secret to his success, he responded: "Like everyone else, I don't have a secret. I just sell the best product in the world, that is. In this way, I am selling Joe Girard. You have to know how to sell yourself. This is the most basic sales principle. Every salesperson must learn this when he starts working, because people are more willing to do business with people they like. ”

In his sales career, Joe Girard strives to make every customer willing to buy a car from him, even a customer he has not seen in five years. When you enter Joe Girard's door, he will warmly receive you, making you feel that he misses you very much and he has never forgotten you.

Regarding treating customers with enthusiasm and sincerity, Joe Girard said: "You know, sincerity is something you can't read in books. It can only be understood, not expressed in words. You have to learn it. Naturally, people like honest people. A salesperson must be honest and considerate of customers. For example, do you know what makes a prosperous restaurant? It is the reputation that spreads from ten to ten. Those are the things that make a restaurant prosperous. Great restaurants are served with love and passion by their chefs."

Joe Girard says so and does. Every time he sells a car, he strives to make the customer feel as satisfied as when he walked out of a restaurant. Customers who have bought the cars he sells also say the same thing. They think Girard is serious about work and treats people warmly, so they like to buy cars from him.

Joe Louis is one of the greatest boxers. Before every fight, he carefully studies his opponent's information over and over again. Every professional person does this. A doctor does a lot of work before performing surgery to fully understand the patient's condition. The same goes for a lawyer. He will investigate all aspects of the case before defending his client. Joe Girard said deeply: "Salespeople have to do the same. Whether you are selling insurance, cars, real estate, or anything else, you must fully understand your customers! Many salespeople don't bother to understand Customers, if you don't make an effort to make friends with them, of course customers won't like to buy from such salesmen, because people are emotional animals. You must show your respect to the customer before he will buy what you sell. Product. Think about it, why would a customer spend a fortune with a salesperson who doesn't understand or care about them? In our line of work, you have to ask questions to get to know them... This is sales. The key!"

Girard is extremely caring about his customers when selling cars. He firmly believes that the customer paying for the car and driving away is only the beginning and not the end of the sales work. In this regard, Girard said: "Sales work is sacred.

I think you are my customer, you belong to me, not my job or my company, the customer is part of me. I always make my customers understand this. ”

If there is a problem with the car that a customer buys, Joe Girard will arrange a time for them to come to the company for repair. After the customer comes, Girard does his best to help. He first understands Who can solve the problem. If the after-sales service department can't solve it, he will go to other departments. If necessary, Girard will always go to the chairman of the company. People may say: "Of course, he can do it because his name is." Joe Girard. "Actually, the name Joe Girard didn't have any special meaning to him before, but one principle he always followed was "I must solve problems for customers."

"I believe that if you If you show true love to your customers, they will definitely repay you and bring you more business, because they are satisfied with your service and can be satisfied with you. Salespeople should do this. No one wants to be treated like a fool. " Joe Girard clearly succeeded in selling himself to his customers. His customers did not forget him, and repeat customers accounted for 60% of his sales in 1976, which was rare in the sales world.

From the success of Joe Girard, we have realized the importance of selling yourself, so salespeople must always stand in front of the product. Before selling the product, you must first sell yourself. , you don’t have to worry about the product not being sold.