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Jack Ma tells: Why Alibaba invests in standardization

“The future changes of e-commerce will affect all aspects of social ecology. At this stage, e-commerce must move from non-standard to standard, and e-commerce standardization is a sign of maturity.” April 6, in Hangzhou At the founding meeting of the National E-commerce Quality Management Standardization Technical Committee, Jack Ma, chairman of the board of directors of Alibaba Group, said.

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The National E-commerce Quality Management Standardization Technical Committee is an organization under the General Administration of Quality Supervision, Inspection and Quarantine that formulates standards for all aspects of e-commerce. Jack Ma is its deputy chairman. At the same time, Alibaba Group, as the largest e-commerce platform in China, will become a model and participant in the formulation of e-commerce standards. As of the end of the fiscal year on March 31, 2016, Alibaba Group's turnover reached 3 trillion yuan, making it the world's largest retail entity.

E-commerce quality management will have national standards

Although the National Standards Committee has issued dozens of e-commerce related standards in recent years, there is a lack of unified standards for commonly used e-commerce businesses. . Therefore, there is an urgent need to formulate unified e-commerce management standards. The National E-commerce Quality Management Standardization Technical Committee will formulate national standards focusing on the basics of e-commerce, quality management, integrity system, quality risk prevention and control, etc.

Jack Ma said that standards and innovation are like two sides of Tai Chi. When innovation reaches a certain level, it is necessary to stop and summarize, that is, to formulate standards. "If one day Alibaba is no longer a company, I hope Alibaba will participate in the formulation of standards." Standards continue to exist.”

According to reports, as a participant, Alibaba Group will publish specifications on business terminology, product information on the platform, similar brand evaluation guidelines, merchant qualification review specifications, product quality management guidelines, and transaction Participate in the formulation of national e-commerce quality management standards in terms of dispute handling specifications, delivery acceptance and return and exchange specifications, and merchant complaint business specifications.

The following is Jack Ma's speech at the founding meeting of the "Standardization Technical Committee", edited:

Standards are to promote the results of innovation

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E-commerce has developed to this day. From an overall industry perspective, the proportion of total retail sales in our country has grown rapidly; if we take Alibaba alone as an example, we have achieved annual sales of 30,000 in the past few days. billion. The significance of this figure is that Alibaba’s online sales have surpassed Wal-Mart, which represents the pinnacle of traditional offline retail. Just as Wal-Mart's impact on the global economy started from the retail industry, but has never been limited to the retail industry, but is much more profound; the changes that e-commerce will bring to the future are not limited to Internet retail, but will affect all aspects of social ecology. . Because of this, e-commerce has reached a crossroads after starting from scratch and growing from small to large. It needs to move from "non-standard" to "standardized" and from a child to maturity.

To put it simply, standardization is to share the reasonable experience summed up by a few people in practice, so that the majority of people can enjoy the benefits. For example, there are only two standards for electrical appliances around the world, 220 volts and 110 volts; the staffs all over the world are the same; children all over the world start to learn to draw with the three primary colors; if a standard is really important, the relationship If it is important, it will be upgraded to a national policy, such as nine-year compulsory education and family planning.

Standards and innovation are the two sides of Tai Chi. Innovation must be non-standard at the beginning; standards must promote the results of innovation. Standards and innovation are constantly changing. If innovation is based on the future, then standards are a summary of the past. "Standardization" is actually a task of summarizing the past and facing the future.

The concept of product qualification rate will disappear

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The enterprise itself is one of the subjects of standardization, and the enterprise must take the initiative to assume this mission. An excellent company must be one that explores advanced standards. To evaluate a company, in the end, it must not be based on how much money the company makes, how much taxes it contributes, or how much GDP it contributes. One of the criteria for evaluation is whether the company has created standards that can promote industry progress and even human progress.

Standards represent a company’s values. On the Alibaba platform, what can and cannot be sold, speculation is not allowed, and fake goods are not allowed. These are standards and business values.

The experience and standards contributed by Alibaba may last longer than the 102 years of the company itself.

The third technological revolution has brought "smart standards". Because in the data age, standards may no longer be vague summaries of human experience, but derived from data analysis after machine deep learning. Such a standard would certainly be smarter.

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The concept of product sampling pass rate will disappear in the future. The traditional inspection method cannot exhaust all the products. It can only take samples and calculate a pass rate; but after the human-machine battle in Go, we have all seen that computers can exhaust the possibilities of Go. Product supervision in the data age, It uses data models of various dimensions to accurately attack, either there is a problem or there is no problem, and there will no longer be concepts such as pass rate and fake rate. In this regard, Alibaba has explored many standards in big data anti-counterfeiting.