This book is the only autobiography written by richard devos, the founder of Amway, in his octogenarian years. It reviews the process from the initial entrepreneurial attempt to the establishment of the Amway Empire, and puts forward the methods to solve the setbacks and difficulties.
Richard devos walked out of the Dutch community in an ordinary American town and started Amway from scratch in cooperation with his youth partners. He is an outstanding speaker, excellent marketer and generous philanthropist. His idea of giving back to society was highly praised by Ford, the 38th president of the United States.
Richard Devosse founded Amway and developed Nutrilite into a household name. Can his success be replicated? In this autobiography, he conveyed to first-time entrepreneurs and successful entrepreneurs the spirit that made Amway develop from a small office to today. This spirit fully embodies the pursuit and belief of "enriching life", which is also the core and foundation of Amway's career. Devise encourages people to start businesses and let more people live a rich life, which is also one of the keys to Amway's success.
This book presents a large number of undisclosed entrepreneurial experiences and details in detail, and records the success of Amway with precious photos.
Second, about the author.
Richard Devosse, the founder of Amway, provides an opportunity for people who are interested in starting a business. At the same time, Davis is also the owner of Orlando Magic, an American professional basketball team, and actively participates in charity with his wife Helen.
1926 On March 4th, design was born in Grand Rapids, Michigan, and experienced the Great Depression in America as a teenager. He has been determined to have his own career since he was a child, and his father has always encouraged him to start his own career.
Since high school, Dimit's entrepreneurial spirit has been deeply rooted in his friendship with his good friend Jay Van Roan. When they were still studying in Christian high school in Grand Rapids, they had the dream of starting a business. Their friendship also stems from a deal-Richard pays Jay 25 cents a week, and Jay drives Richard to and from school in his 193 1 Ford A car every day.
Richard Devosse and Jay Van Roan lived through World War II. After returning from overseas battlefields, they started their own entrepreneurial journey in their hometown, including opening a flying school and one of the earliest drive-in restaurants in Michigan.
1949, they joined Nutrilite, a manufacturer and distributor of vitamin products in California, at a cost of $49, and quickly became very successful marketers. From 65438 to 0959, Richard Devosse and Jay Van Luoan founded Amway Company in their home in Michigan. They introduced and further improved the direct selling model, so that people all over the world have the opportunity to own their own businesses. A year after opening, they moved their office to an abandoned gas station. Today, Amway's global headquarters is located in Ada, Michigan. Nearly 60 years later, their enterprise has developed into a multinational enterprise with a turnover of billions of dollars.
Third, the golden sentences in this book.
1. My father always convinced me of the infinite potential of personal struggle. Whenever I say "I can't do it", he will interrupt me and say, "Nothing is impossible." He emphasized to me that "I can't do it" is a statement of giving up, while "I can do it" is a statement full of confidence and strength. My father always reminds me, "You can do it!" This sentence has been echoing in my mind and guiding my life.
1. Although I deliver newspapers to wealthy families nearby, I never consider myself a "poor man" in this "rich" world, and I never hate or envy these customers. I know their life is better than ours, but I don't envy them, but I am determined that one day I will have everything they have. I believe that through hard work, I will be like them one day.
I see, you will cherish what you have earned more than what others give you. I've also learned that making a decision means taking the consequences.
3. If the place where you live or work is full of negative atmosphere, go elsewhere and find friends, business partners and mentors who have positive attitudes and share your goals and interests.
We also learned never to look back. Although our ship sank, it doesn't mean that our voyage is over. We just need to change the mode of transportation, accept the existing choices and move on.
Several years later, I took these experiences as the content of my speech "Try or Cry". There is a simple reason. You can find all kinds of excuses, for example, you have no good education and superior family background, so you are afraid to try new things or seemingly arduous challenges. You can sit and cry and complain about all kinds of injustice and adversity in life, but you can also try. Try boldly. If you fail, try again. According to my experience, sweating must be better than shedding tears, because we believe that my efforts and my adventures in the Caribbean and South America are beyond the reach of my friends in my hometown. Jay and I never stopped trying. Our next cooperation was unusual, even a little strange to most people, and it was ahead of schedule, but we thought, "Why not? Let's try it. "
6. There are three kinds of people in the world-"well killers", who always criticize others' efforts and ideas; Lawn mowers are good citizens who work hard, pay taxes and do housework, but they will never leave their yard to help others. There are also "life enhancers" who enrich the lives of others by helping or encouraging them.
7. I think everyone has some advantages, and almost everyone has something commendable. Perhaps this attitude is the key to my wealth and reputation.
If you want to make your life colorful, you need to learn to give-money, time and help.
Fourth, the wonderful content of this book.
I was lucky to grow up in the right environment. I have the love and encouragement of a close family, my father's positive attitude as the foundation, and my two grandfathers' sales and management as an example. I inherited the best qualities of the Dutch: having faith, being frugal and pragmatic, observing professional ethics, and pursuing freedom and opportunity.
When I was the president of the student union, I exercised my speech and leadership skills; I cultivated and strengthened my faith in the church and the church; I know the value of work when I deliver newspapers and work to earn tuition. Even in the most difficult period of the Great Depression, I was surrounded by people full of perseverance and hope. Encouraged by a caring teacher, I became a cheerleader, which is my optimistic and enterprising role until today.
After I became a well-known motivational speaker, one of my classic speeches was the three A's: action, attitude and atmosphere. Many people can't take action because they are surrounded by fear and doubt. However, if we don't take action, we will achieve nothing in the end. Action comes from a positive attitude, which is cultivated in a suitable environment. My environment is my close family and loving community. Through the strength of faith and hard work, everyone got happiness in the Great Depression and held the hope of embracing a better tomorrow. Whether it's for my own children, my Orlando Magic players, or millions of Amway marketers, I keep stressing the need for a suitable environment. If you are surrounded by friends with negative attitudes, leave them and find new friends with positive attitudes. Stay away from all places and occasions that may lead to negative behaviors and accidents. If the place where you live or work is full of negative atmosphere, go elsewhere and find friends, business partners and mentors who have positive attitudes and share your goals and interests.
A positive environment can cultivate a positive attitude, which needs to be obtained by taking positive actions. It was my environment that helped me when I was a high school student. I believe I will achieve my goal one day. My childhood experience has a great influence on shaping my future. Even more influential is someone I knew before I graduated from high school. He changed my life in a way I never dreamed of. It all started on my way to school by bus.
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