Top-level design is to follow the principle of "beginning with the end in mind" and set business management goals through systematic analysis, clearly describe the ideal complete product in the minds of users, and combine the key elements and key elements to achieve the goals. The main challenges are listed, so that resources can be allocated according to the goals, the schedule can be reversed, and an easy-to-understand script can be formed, and then managers of each function can play their roles according to the division of labor in the "script". There are six key elements in top-level design:

Forward-looking predictions. The first thing to do in top-level design is to clearly describe the external environment and various challenges that the company will face in the next five years in plain language, form a set of standardized texts, and inform every employee in the company so that everyone can understand the challenges that the company will face. What kind of opportunities and challenges are there, and what should be done to seize the opportunities. Only in this way can we always be half a step ahead of our opponents. I think this is the most core job of senior leaders of enterprises, that is, facing the unknown world and the uncertain future, they must be able to look forward and move from "hindsight" to "foreseeing".

Looking from back to front. With forward-looking predictions, the next thing for top-level design is to clearly describe the ultimate goal and form a desirable picture so that everyone can see the future clearly. Therefore, a good leader must be a good director, who can "tell the story" to his subordinates, convey the picture in his mind to his employees, let everyone do things clearly, and guide everyone to perform at their best through persuasive guidance. .

Think systematically. With a clear ultimate goal, the next step is to systematically think about which elements are sufficient and which elements are necessary to achieve the ultimate goal. It can be said that systematic thinking is to strive to find the "fundamental solution" and work from the source. We must not treat a headache with a headache or a sore foot with the foot. The problems we see in our daily work are often superficial phenomena. If we take countermeasures based on superficial phenomena, we will often achieve half the result with half the effort, treat the symptoms but not the root causes, and it is easy to repeat ourselves.

Methodological support. Only by raising systematic thinking to a theoretical level can an enterprise repeat successful models and practices and build an everlasting business. Therefore, excellent companies must be supported by methodologies, including corporate strategic planning, product innovation system, product research and development system, business model design, etc. Paying attention to methodology and process control are characteristics of Western companies, because they believe that as long as the process is correct, the result will be correct; if the result is incorrect, there must be a problem in some link in the process. With a methodology, organizational IQ can be improved and duplication of work can be reduced.

Data analysis. Methodology alone is not enough. If an enterprise wants to become the leader in the industry, it must form a scientific decision-making mechanism and operation management and control system, and learn to use quantitative language to communicate, analyze and make decisions. We must know that refined management is based on information technology, and information technology systems include many branches, such as decision support systems, operation management and control systems, human resources systems, knowledge management systems, etc.