When Japan's largest airline, Japan National Airlines, owed debts of up to 2.3 trillion yen, creating the most serious debt of any company after World War II, it was on the verge of bankruptcy. A 78-year-old man, with the great trust of the Japanese government and the ardent hopes of the people across the country, shouldered the important task of reorganizing JAL. At the age of success and fame, in order to protect Japan's economy, keep employees' jobs, and ensure national interests, he came to the endangered JAL with the "Inamori Philosophy". In the second year after reconstruction, JAL, which had been losing money before, made a profit of 188.4 billion yen, becoming the company with the highest profit in the world's aviation field. In just two years and eight months, JAL changed its fate, from declaring bankruptcy to re-listing.
The person who created this business miracle is called Inamori Kazuo. He is respected as the Saint of Management. He was born in Kagoshima, Japan in 1932. In terms of business operations, Kazuo Inamori founded Kyoto Ceramics Co., Ltd. (now known as Kyocera) at the age of 27, and founded Second Telecom (formerly DDI, now KDDI, currently the second largest communications company in Japan after NTT) at the age of 52. Both companies have entered the Fortune Global 500. In terms of political honors, Inamori Kazuo was received by Chinese national leaders, was awarded the title of "China-Japan Friendship Envoy" by the China-Japan Friendship Association, was awarded the "Goi Peace Prize" by the Goi Peace Foundation, a public welfare foundation, and was awarded "Special Merit" by Kyoto Prefecture. Award", and was awarded the Honorary Order of the British Empire KBE. In terms of public welfare culture, Inamori Kazuo established a business school aimed at cultivating young managers - Moriyujuku (later Moriwa Juku), established the "Absheya Inamori Leadership Academy" in the United States, and established the "Absheya Inamori Leadership Academy" in Kagoshima The university established the "Inamori College of Business Technology" (now Inamori Gakuin) and opened the Inamori Business Philosophy Research Center at Ritsumeikan University. Kazuo Inamori also likes to selflessly share his latest thoughts. Since the publication of his books (including co-authors) in 1989, the cumulative number of books published has exceeded 20 million.
The five books shared today are the essence of Kazuo Inamori’s thoughts in various periods. By reading these five books, you can know how Kazuo Inamori grew from a frustrated young man who resigned angrily to a leader in Japanese business. Holy. Learn Kazuo Inamori’s business philosophy and live your own beautiful life.
"Fighting Soul" was originally a manual for Inamori Kazuo to train employees. It is divided into two parts: "How to be successful in life" and "How to be successful in business." It can be seen that this is not just a book about business management, but also a book about life philosophy. In the philosophy of life section, Kazuo Inamori summed up success into an equation: the result of life = ability × enthusiasm × way of thinking. Kazuo Inamori pointed out that everyone is the protagonist of his own life and must actively pursue opportunities in order to seize them. But as young people, we must humbly listen to the teachings of our elders. At the same time, it is important to remember that only pursuing a high-level purpose in life will make people feel fulfilled and satisfied. On the road to pursuing success, you need to face yourself honestly and always be humble, so that you can move towards success step by step. In the business philosophy section, Kazuo Inamori summarized the seven elements of a successful enterprise: profit, desire, integrity, true strength, innovation, optimism, and never giving up. Kazuo Inamori believes that as long as you have passion and exert these seven elements at the same time, a company will surely succeed. The whole book "Fighting Soul" has 107 sections, with many cases interspersed in the middle, making the content easy to understand. What is very distinctive is that at the end of each chapter there is a section called "Questions and Answers". Kazuo Inamori is like a life mentor for readers. He not only patiently tells readers how to succeed in life and business, but also thoughtfully answers questions for readers.
"Six Points of Advancement" explains the key points of Kazuo Inamori's business and life. Kazuo Inamori believes that to run a business well, some basic conditions must be observed. So he summed up six business principles, which he called the "Six Points of Advancement." Kazuo Inamori proposed: 1. Work as hard as anyone else; 2. Be humble and don’t be proud; 3. Reflect every day; 4. Live with gratitude; 5. Accumulate good deeds and think about altruism; 6. Don’t have any Sensual troubles.
In addition to these six principles, Kazuo Inamori also reviewed his business experience in founding Japan's Kyocera Corporation, leading the company to cope with the severe economic environment, and achieving sustainable development of the enterprise in "Six Advances", which is of great significance for learning and reference.
In the business practices of two Fortune 500 companies - Kyocera and KDDI - Inamori Kazuo continuously summarized his business principles and wrote "Twelve Business Rules". Kazuo Inamori pointed out: Operators must clarify the purpose and significance of their business; they must set specific goals; they must have a strong desire in their hearts; they must put in as much effort as anyone else; they must maximize sales and minimize expenses; they must set prices That is, business; business depends on a strong will; a burning fighting spirit; courage in adversity; continuous creative work; care and honesty in dealing with things; and an optimistic attitude.
"Six Points of Advancement", "Twelve Points of Management" and "Why Management Needs Philosophy" are collectively referred to as the core readings of Inamori's philosophy. They contain the business philosophy of Inamori Kazuo's life and are the essence of his thoughts. . If the "Six Points of Advancement" and the "Twelve Points of Management" are specific business concepts and action guides posted on the wall by enterprises, then "Why Management Needs Philosophy" is a high-level view that oversees the overall situation and condenses the essence of Kazuo Inamori's philosophy. The essence of "love, sincerity and harmony" truly guides operators from a philosophical perspective.
"Heart" is the final work of Inamori Kazuo, the saint of management, and is the culmination of his life-long management philosophy and life wisdom. Kazuo Inamori, who is now an octogenarian, looked back on his life and summarized his successful experience, writing this at the age of 87. Everything in life is a reflection of your own heart. In "Heart", Kazuo Inamori earnestly reminded future generations that as long as you have a good mind such as altruism, gratitude, humility, diligence, and strength, have pure motives, adhere to the right path, and cultivate your heart, you will eventually have a beautiful life.
In addition to being full of life insights and business philosophy, another highlight of the set of books recommended today is the book design. People's Posts and Telecommunications Publishing House invited Zhu Yingchun, a famous book designer who has won many awards at home and abroad. "Fighting Soul" focuses on the passion for success and the power of life. Book designer Zhu Yingchun used red, which symbolizes passion and strength, and paired it with the title of the book inscribed by calligrapher Xu Jing, which is very artistic. Just looking at the cover makes you feel the passion and power. Such a beautiful design makes "Fighting Soul" not only rich in content, but also an excellent coffee table book. Even if it is just placed on the coffee table, it can add a lot of color to the room. "Six Points of Advancement", "Twelve Points for Management" and "Why Management Needs Philosophy" are the core readings of Inamori's management and are worthy of repeated reading. People's Posts and Telecommunications Publishing House has thoughtfully added book covers to these three books this time. The tough cover design increases the readability of the books. You no longer have to worry about the books falling apart after reading them a few times. The design of "Heart" is even more original. Book designer Zhu Yingchun designed a heart-shaped dark pattern to make "Heart" feel unique. What’s more practical is that People’s Posts and Telecommunications Publishing House has produced three editions at once, among which the “pocket edition” is very compact and convenient. It can be carried in a commuter bag and can be taken out and read at any time on the subway to and from get off work.
From "Fighting Soul" written to train employees of the American AVX company, to Inamori's core readers - "Six Requirements for Improvement" and "Twelve Rules for Management" summarized and written in the process of running Kyocera and KDDI ", "Why Management Needs Philosophy", to "Heart" condensed from the wisdom of Inamori Kazuo's life. Inamori Kazuo's life was not only a life of diligence, but also a life of altruism. Businesses need to be managed, families need to be managed, and life needs to be managed even more. If you want to run a good business, you need to read Inamori's philosophy. If you want to live a good life, you need to read Inamori's philosophy. Learn the methods of management from the saint of management and live your own wonderful life.
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