I don’t know if you have heard of a famous saying by Jewish businessmen: If you have 1 yuan but can’t do 10 yuan or even 100 yuan in business, you will never become an entrepreneur.

The Jews are recognized as the last famous people in the world to do business. Their secret to doing business is to "borrow chickens to lay eggs", that is, borrowing power. It is difficult to succeed in business by yourself. If you can leverage others' resources and skillfully use them, it will make it easier for you to succeed. Therefore, many Jewish businessmen can use borrowing methods to achieve their goals through the wisdom and resources of others.

Why should we borrow power?

Usually a person’s energy is limited, but knowledge is unlimited. There are many skills that others have that you do not have. In areas that you are not familiar with, you may have spent a lot of energy on them. There is no way to do it right, but with the help of professionals in this field, it will be much easier. Therefore, don’t blindly try what you are not good at, but learn to leverage and integrate superior resources.

So, how to leverage?

Leverage the power of consumers. There was a Jewish businessman who took a fancy to a small island in Japan and wanted to develop it into a resort. However, after the resort was built, few tourists came. His friend suggested that he plant trees around the resort. Although this was a good idea, planting trees was not easy due to the desolate mountains. Later, he thought of a way to let tourists plant trees themselves. He told the outside world that tourists can plant commemorative trees on the island, which can be used to commemorate weddings, family commemorations, etc. Soon, many tourists came after hearing the news. Within a year, the mountain was planted with trees without any effort from the Jewish merchants, who only charged 300 yen (less than 20 yuan) for saplings. The "cost" of the saplings alone brought him a profit of 6 million yen.

Later he sent another book to the president, and also asked the president in public. This time the president saw through him and said: It's terrible, don't send it to me again. As a result, the writer wrote the words "The President Hates Most Book" on the cover of the book, and it still sold well.

Although this story does not apply to today’s society with strict laws, this method of borrowing power is worth learning. For example, if you have lunch with Warren Buffett, you can not only consult with him on projects, but also use his reputation of kilo lunches to promote you and help you achieve your goals.

Learning to take advantage of others is not only an ability, but also a kind of wisdom.