Brand Planning in the New Media Environment Chapter 2023 Test Answer _ Brand Planning in the New Media Environment Super Star Erya Answer
1. 1 How to internalize brand core values?
1. Who said the famous saying, radio brand is something recognized by both parties and can bring value to both parties? ()
A. Henry Ford
B. philip kotler
C. Don Schultz
D. bill gates
My answer: C.
2. What is the first English word brand used by Norwegians to distinguish it? ()
First, the work of craftsmen
B, livestock and other private property that needs to be distinguished from others.
C, different varieties of livestock
D, different varieties of crops
My answer: B.
3. What are the three major value themes of single-choice brand core values? ()
First, rational value
B, perceptual value
C, symbolic value
D, strategic value
My answer: D.
4. Products transmit value to consumers through brands, and consumers also perceive the value of products through brands. ()
My answer is:
5. True or False In the new media environment, brand personality plays an increasingly important role in brand recognition, so that many people think that brand personality is the core value of the brand. ()
My answer is:
1.2 Great brand philosophy of creative creation
1, multiple brands can bring us the added value of beautiful imagination, and the deeper definition of this added value is ().
First, the brand power
B, brand image
C, brand concept
D, brand spirit
My answer: D.
2. True or false In brand design, the clever use of big ideas can internalize core values into brand philosophy.
My answer is:
1.3 collecting market size data
1. What is the main preparation for multiple-choice questions in the early stage of brand planning?
A, make brand decisions
B, collecting market size data
C. Forecasting market trends
D, placing advertisements
My answer: B.
2. Building () based on brand value is an important way for enterprises to enhance their competitiveness.
First, the brand image
B. Brand value chain
C, brand core value
D. Brand culture
My answer: B.
3. True or false According to the classification of the application systems that generate data by Mapruduce, there are four sources of big data collection: management information system, Web information system, physical information system and scientific experiment system.
My answer is:
1.4 Understanding sales channels
1, the essence of multiple-choice questions () is to expand all applicable consumption channels and realize customer purchase.
First, brand upgrade
B, value chain upgrade
C. Brand innovation
D. Channel innovation
My answer: D.
2. Pre-planning meeting for single brand selection (), which describes consumers' lifestyle by measuring their activities, interests and opinions.
First, design the questionnaire
B, analyze the market
C, interview users
Design experiment
My answer: a.
3. Multiple-choice questions The so-called sales channels refer to the channels or ways in which products () are transferred.
First, from producers to consumers
B, from designers to consumers
C, from the place of production to the market
D, from designer to producer
My answer: a.
4. True or false: Market segmentation consists of a group of consumers with similar needs. The methods of market segmentation are divided into geographical segmentation, population segmentation, consumer mentality segmentation and purchasing behavior segmentation.
My answer is:
5. It is a future of brand planning in the new media environment to explore the truth and falsehood of experiential consumer groups.
My answer is: