After marriage, Zhang Tiesheng is faced with a very realistic problem: what kind of job to find? After he got out of prison, he had a sense of inferiority and didn't want people to know who he was, let alone know acquaintances. Therefore, on the issue of work, he always hoped that the Huludao Municipal Government of Liaoning Province would arrange a post for him. During that time, he seldom went out, and stayed at home every day, wearing a pair of sunglasses and not seeing anyone, just waiting for the arrangement of the local government.
However, the local government felt that the work arrangement for Zhang Tiesheng was very sensitive and worried that Zhang Tiesheng could not adapt to the new working environment, so it took it as a difficult problem and handed it over level by level, but there was no result.
1992 At the beginning of this year, Zhang Tiesheng went out for the first time and found a distant relative who worked in the municipal government department and asked about the work arrangement. Distant relatives said earnestly, "Tiesheng, don't give any hope, make a living by yourself!" " "Later, Zhang Tiesheng went to Dong Liping, the wife of Shenyang Agricultural University, and learned that her wife was pregnant. So Zhang Tiesheng decided to go out and start his own business, vowing to be a good father.
Zhang Tiesheng thought that he had helped people to see a doctor in prison and had medical and health experience, so he wanted to go back to Xingcheng to open a private clinic. But because there is no professional title, it is impossible to apply for an industrial and commercial business license. Under the introduction of his wife Dong Liping, Zhang Tiesheng met Jin Weidong. Jin Weidong is a student in Dong Liping. After graduation, she worked in premix (animal feed) in Zheng Da Kangdi (Shenzhen) Co., Ltd., and was hired by Beijing Kangdi Company as 1992 Northeast Manager.
At that time, Beijing Kangdi Company was preparing to expand the northeast market and needed to recruit personnel. Jin Weidong thinks that Zhang Tiesheng is a big celebrity, and if he can enter Condi Company, it will definitely bring celebrity effect. Jin Weidong went to invite Zhang Tiesheng. In the process, Jin Weidong realized that Zhang Tiesheng didn't know the communication tools such as pagers and "mobile phones". Nevertheless, Jin Weidong still wants him to join Beijing Kangdi Company. When Zhang Tiesheng heard that he was asked to work for foreigners, he refused. Because his thoughts are still in the sixties and seventies, he thinks that China people should contribute their talents to the country.
Jin Weidong had to introduce Zhang Tiesheng to Liaohe Feed Company in Anshan City, Liaoning Province. Liaohe Feed Company is the largest feed company in Liaoning at the end of the 20th century, and its boss, Manager Huang, is a good friend. When Jin Weidong called Manager Huang to explain what had happened, Manager Huang began to worry a little about whether Zhang Tiesheng could adapt to the management of private enterprises. But because of Jin Weidong's face, he agreed to let Jin Weidong show Zhang Tiesheng around.
The next day, Jin Weidong and Zhang Tiesheng came to Anshan Liaohe Feed Company by train. After the meeting, the boss of the company found that Zhang Tiesheng was a frank and capable person, and promised to let him work as a small clerk in a factory office under the company, whose main task was to do some chores. Zhang Tiesheng's personality has changed since he got a job. He no longer feels inferior, and even his voice has improved. Although he was only a small clerk running errands in the office at that time, he was still very devoted. Soon, his ability touched the boss of the company.
1In the autumn of 992, Liaohe Feed Company decided to set up an office in Shenyang to take charge of the market development and after-sales service in Shenyang. The company thought that Zhang Tiesheng had a good ability and decided to send him to Shenyang to set up an office as the office director.
On one occasion, Zhang Tiesheng took an employee named Wang Yang to a large state-owned chicken farm in Shenyang to sell feed. After finding the person in charge of the chicken farm, he directly took out the samples he carried with him and let the person in charge have a look. No, the person in charge waved his hand and said, "We don't need this." Zhang Tiesheng wondered why the chicken farm didn't use feed. Finally, he realized that what made the person in charge angry was that he didn't introduce himself. In fact, Zhang Tiesheng was most afraid of introducing himself in front of others at that time, fearing that others would laugh at him for doing so.
At this time, the salesman of another feed company also found the person in charge of the chicken farm, only to see the salesman hand in a business card first and then introduce his products. The person in charge listened carefully to his suggestion and prepared to try out that person's product. This incident made Zhang Tiesheng realize the role of business cards. When he returned to the office, the first thing he did was to design a business card for himself and sell the word "Zhang Tiesheng" for the first time. Sure enough, he found that with a business card, many things would be much easier.
Next, Zhang Tiesheng began to learn marketing knowledge. He went to the bookstore to buy some books on marketing, and whenever he had time, he buried himself in studying hard. In this way, while studying, he applied what he had learned to practice and achieved unexpected results. After half a year, the performance of Shenyang office rose rapidly from the initial zero sales volume to several hundred thousand tons. Zhang Tiesheng also realized the power of knowledge and studied harder from then on.
But at this time, the company headquarters thought that all the people led by Zhang Tiesheng were from Shenyang Agricultural University. Afraid that Shenyang's business would get bigger and the situation would get out of control, they sent a manager from the company headquarters to Shenyang to take over the office affairs. When Zhang Tiesheng learned this, he was very angry and thought that the boss of the company didn't trust him. So he left the office. The office lost his support and was soon cancelled.
1992165438+10 month 12 year old Dong Liping gave birth to a baby girl weighing 4.4 kg by caesarean section. In April, 1993, Zhang Tiesheng found Jin Weidong, a senior manager in Kangdi Feed Company, hoping to start his own feed company with him. It happened that Jin Weidong had this idea, and he invited Ding Yunfeng, another colleague of Kangdi Company, to attend. Soon, Tiandi Feed Company controlled by Jin Weidong, Zhang Tiesheng, Wang Yang and Ding Yunfeng was formally established near Shenyang Academy of Agricultural Sciences.
At first, Jin Weidong was the general manager of the company, Ding Yunfeng was mainly responsible for feed formulation, and Zhang Tiesheng and Wang Yang were responsible for marketing. However, Zhang Tiesheng, who has realized the importance of knowledge at this moment, is not willing to just be a salesman. He thinks that since he is in the feed business, he must know the formula of feed. In order to fully understand the feed formula, Zhang Tiesheng learned from Jin Weidong and Ding Yunfeng when he was free. Zhang Tiesheng studied with an open mind, like a pupil, and sometimes embarrassed his two younger partners and had to teach him the technology of feed formula.
After half a year, Zhang Tiesheng not only understood the computer system operation, but also mastered the feed formula.
1at the end of 993, just as Zhang Tiesheng was preparing for a big fight, Beijing Kangdi Company decided to promote Jin Weidong as the sales manager in East Asia in order to retain talents. Therefore, in order to seek higher development opportunities, Jin Weidong and Ding Yunfeng successively withdrew from Tiandi Feed Factory, leaving Zhang Tiesheng and Wang Yang to continue their struggle.
When Zhang Tiesheng learned the news, his heart was very heavy. At that time, what Zhang Tiesheng lacked most was money. The lack of funds made it difficult for this small company to survive.
Just when Zhang Tiesheng was desperate for money everywhere, one of his old customers, Wang Wenping, director of Shenyang Liaohe Chicken Factory, paid Zhang Tiesheng 65,438+10,000 yuan in advance, hoping to order a batch of feed. However, the kind of feed that Wang Wenping needs is in short supply and can't be obtained at the moment. After explaining the situation to Wang Wenping, Zhang Tiesheng is preparing to return the payment to Liaohe Chicken Factory. Wang Wenping said: "The payment will be deposited with you first. When the goods are available, you send them to me. " So, Zhang Tiesheng used the money to rent a factory in the suburbs and went to Shenyang No.3 Grain Depot to buy two tons of raw feed. At that time, he couldn't afford a technician to prepare the feed, so he tried to prepare it by himself with a computer. Because this is the first operation, he is afraid that if he doesn't match well, he will smash the "heaven and earth" brand. So, he personally went to Beijing to consult his former partner Ding Yunfeng. Ding Yunfeng didn't raise it, but taught him to prepare feed.
Soon, Zhang Tiesheng's Tiandi brand feed went on the market. 1One day in July, 994, Zhang Tiesheng was checking the feed that had just been produced in the workshop of the factory. Suddenly, the security guard of the factory rushed in and said that some farmers were making trouble outside. When Zhang Tiesheng walked out of the factory gate, it turned out that the chickens raised by those farmers had not grown up because they had eaten Tiandi brand feed, but were paralyzed. After learning the details, Zhang Tiesheng immediately rushed to the scene of the incident and brought the chicks lying on the ground back for inspection. As a result, he found that the fluorine content in the feed they just produced exceeded the standard because the production quality was not strictly controlled. Zhang Tiesheng paid more than 60,000 yuan in cash to the farmers who suffered losses. After the news came out, for a time, many suppliers asked for a return. In order to stabilize the market, Zhang Tiesheng immediately stopped the production of feed, shut himself at home, and concentrated on studying new feed formula. A week later, he finally formulated a new feed formula.
With a new formula, Zhang Tiesheng began to re-enter the market with his own Tiandi feed. But because of the last incident, it is more difficult to sell feed. In addition, Dacheng feed of Taiwan Province Province, an internationally renowned brand feed, had entered the Shenyang market at that time. Zhang Tiesheng is very clear, this time, if you compete with it, it is obviously an egg hitting a stone. Therefore, he adopted the strategy of "following the trend", that is, the price of Tiandi feed was set in 50 yuan, which was lower than Dacheng's. Wherever Dacheng sold, Zhang Tiesheng followed. Because the price of Tiandi feed was lower than Dacheng feed and the formula was improved, one year later, Zhang Tiesheng made Tiandi brand feed stand firm in Shenyang. By 1995, Tiandi feed has occupied most of the feed market in Shenyang.
1June, 99518th, Zhang Tiesheng's former partner Jin Weidong and others formally registered and established Hefeng Animal Husbandry Co., Ltd. (later changed to a group company) in Shenyang. So, at the beginning of 1998, Tiandi Feed Company was formally merged into Hefeng Company, and Zhang Tiesheng and partner Wang Yang (retired stock) entered the management of Hefeng Company in the form of 10% equity participation. Zhang Tiesheng, 53, is not only the commercial and political director of the group company, but also the supervisor. Hefeng Animal Husbandry (Group) Co., Ltd. has become a large group with net assets exceeding 100 million yuan and 17 subsidiaries. On the evening of 201may 17, official website, the CSRC, published the prospectuses of 10 companies, and Hefeng Animal Husbandry was among them. In the 400-page prospectus of Hefeng Animal Husbandry, Zhang Tiesheng is the fifth largest natural person shareholder of the company, holding more than 32 million shares. If the company goes public successfully, Zhang Tiesheng's net worth is estimated to exceed 300 million.
On July 30th, 20 14, the last new stock Hefeng Animal Husbandry (732609) was officially issued in Shanghai Stock Exchange.
According to the prospectus of Hefeng Animal Husbandry, Zhang Tiesheng holds 32.24 million shares, which is the sixth largest shareholder of the company, accounting for 6.8% of the total share capital before issuance. At the same time, Zhang Tiesheng is one of the seven main founders of Hefeng Animal Husbandry.
On July 30th, 20 14, the issue price of Hefeng Animal Husbandry was 5.88 yuan. Based on the issue price alone, the value of Zhang Tiesheng reached1890,000 yuan.