Wuliangye and Maotai are no strangers to everyone. It can be said that many people drink it on holidays. As high-end representatives of the whole industry, these two kinds of liquor have always occupied a very good market, especially Maotai, which is deeply rooted in people's hearts. So what's the difference between these two kinds of liquor? Let's analyze and compare.
What's the difference between Wuliangye and Maotai? First, different tastes.
Anyone who has drunk these two kinds of white spirits must know that their tastes are different. Wuliangye is Luzhou-flavor and Maotai is Maotai-flavor. In this case, the natural taste is a little different. Maotai is better than the entrance, but it will be very uncomfortable afterwards. It smells better before drinking, and Wuliangye is spicy (this is just a personal feeling). They are different representatives. Except Wuliangye, LU ZHOU LAO JIAO CO.,LTD is the biggest representative of Luzhou-flavor liquor.
Second, the production process is different.
Another is that the production process is different. Maotai is so famous because it comes from the mountain spring in Maotai Town. It is said that the wine brewed by the water here is very fragrant, and the liquor has 12 flavors, each of which corresponds to a different production process. Let's distinguish pure Maotai from Wuliangye.
The production technology of Moutai is divided into six steps: koji-making, brewing, storage, blending, inspection and packaging. The whole brewing process takes about one year, in other words, it takes one year to produce a batch of wine. Maotai treads koji every year from the Dragon Boat Festival, and it is carried out in a 40-degree high-temperature workshop, which is conducive to the growth of microorganisms, followed by feeding in the Double Ninth Festival, then cooking for nine times, fermenting for eight times, taking wine for seven times, and finally blending and storing.
The whole process can be said to be a one-time success After high-temperature koji making, high-temperature accumulation and high-temperature wine picking, a unique brewing style was formed. Let's take a look at the production technology of Wuliangye: it is the "old secret recipe" that reasonably matches five kinds of grains, namely sorghum, rice, glutinous rice, wheat and corn (this secret recipe is said to be unique to his family), and then through the koji-making process, the circulation in the cellar, the continuous bad materials, the layered bad production, the layered cellar entry and the graded wine selection. After completing this series of actions, a unique Wuliangye liquor was formed through blending technology and related special skills.
Therefore, from the production process, each has its own merits, which is also their difference.
Third, the brand value is different.
As we all know, Maotai is a very brand price, which can be said to be a luxury, so the value of the brand is naturally different. Compared with Wuliangye, the brand of Maotai will still be bigger. At the same time, these two patents and technologies are different. As far as Maotai is concerned, the market value can be several hundred million, and the trademark of Wuliangye will definitely be lower than that of Maotai. So the brand values of the two are also different.
Fourth, the market value is different from the stock price.
At present, the market value of Maotai is 2,572.693 billion yuan, which is a super large-cap stock and an excellent white horse stock. Of course, it is also a heavyweight, and its share price stands out in A shares. At present, its share price is 2048 yuan, and the highest is 2627.88 yuan. What drives high value and high stock price is Maotai's performance and gross profit margin (above 90%). This can be said to be unparalleled in A shares.
Look at the current market value of Wuliangye, 900.999 billion yuan. Compared with Maotai, there is still a big difference. Of course, Wuliangye is also a very good white horse stock and a heavyweight stock. At present, the stock price is 232. 12 yuan, which is also very good in A shares. But compared with Maotai, the difference is still great. Therefore, there is still a big difference between the two in market value and stock price.
Five, different prices, different sales.
Careful friends can find that the price of Maotai is generally around 1.200 yuan per bottle. Of course, it's also cheap. I mean, the price is basically the same, and it is also a drink that many people like to drink. The price of Wuliangye is generally around 500-600 yuan bottle. At this time, the prices of the two are completely different. Of course, Wuliangye is also expensive, but the average price of Wuliangye is around 500-600 yuan.
Then there is sales. It can be said that the sales volume of Maotai has never been worried, and it is basically stable. It can be said that more than supply is needed. Relevant data show that in 2020, the sales volume of Moutai will reach 34,300 tons, while that of Wuliangye will be 2.8 1 10,000 tons, which proves once again that the gap between the two times is very large.
Six, the biggest difference, one is speculation, one is not speculation.
The last and biggest difference is that Maotai has been hyped by many people, both in the A-share market and in the commodity circulation market. Take the stock market as an example, the top ten shareholders are basically fixed, and there are both public and private scenes, which will lead to the number of shares often in the hands of several people and the chips are very concentrated.
Looking at the commodity circulation market, a bottle of Maotai is normally the ex-factory price of 1200 yuan, but actually it becomes 2000 yuan or 3000 yuan in the hands of consumers. It can be said that through the analysis of these two aspects, Maotai has always been fired. Wuliangye has been relatively low-key for many years. Of course, some wines have been hyped, including his share price, but compared with Maotai, it is nine Niu Yi hairs, which can be said to be quite not hyped.
It can be said that this is the biggest difference between them. Compared with the previous five points, this is the biggest, because the previous five points may be the same, but it is completely different.
Having said the differences, let's look at the similarities. First, the industry is the same.
I don't need to say more about those in the same industry. It can be said that they are very good as the leading products in the liquor industry, and they can all gain their own unique market in the liquor industry.
Second, they are all high-end liquor.
Both Wuliangye and Maotai can be said to belong to high-end liquor, which is why the subject will compare them together. Liquor of the same industry, type and high end is naturally comparable.
Three, all listed companies, all state-owned holding companies.
Both are listed companies. As mentioned above, the other is that both are state-owned. The actual controller of Wuliangye is the State-owned Assets Supervision and Administration Commission of Yibin Municipal Government (holding 54.83% equity of Yibin Wuliangye Co., Ltd.), and the actual controller of Maotai is the State-owned Assets Supervision and Administration Commission of Guizhou Provincial People's Government (holding 54.00% equity of Guizhou Maotai Co., Ltd.). This is the same, all controlled by the local SASAC.
Finally: to end with a famous online saying, Wuliangye never scolds Maotai, and Maotai never talks about Wuliangye, so both of them have become world famous wines; Whether Wuliangye or Maotai, different brands will naturally have different management methods and different production methods, but these are not the most important. The most important thing is that they need to serve more people with better quality and repay shareholders and those who support them with the best performance.