Only when we write the beginning of a soft article well can we attract users to continue reading our article. So in the face of this situation, we need to think carefully about how to write the beginning of a soft article before writing a soft article. Here are five ways to write the beginning of a soft article. , can also be used as a template.

1. Bringing in the scene

In order to introduce the advertising target we want to launch, the atmosphere and environment must be rendered in advance at the beginning. For example, if we want to launch a massager, the soft article can begin with a description of the back of a figure still working at a desk under the light. This is a very life-like scene, and the audience will inadvertently be immersed in this story-telling picture.

2. Prompt "pain points" and cause screams

The last resort in life, whether you admit it or not, it is there, but we occasionally forget it. The product is designed to solve these problems, so your software can start by prompting these "pain points". For example, if you are writing a soft article for a vacuum cleaner, we can start from the pain point that most housewives worry about cleaning housework, stimulate the audience's screams, and attract them to read the following.

3. Open with classic quotations to explain the situation

Quotations are naturally said by famous people and basically represent public perception. Start with a famous quote, reveal the truth in one sentence, and pave the way for what follows, making it seem sensible and literary.

4. Raise doubts on a certain issue

Raising doubts and how to interpret the article has become a magic weapon to attract viewers to read the following. Note that the content must be meaningful and not empty, otherwise users will think it is nothing more than that.

5. Give users multiple-choice questions

Products are determined by comparison. We can use this as an entry point to give users a multiple-choice question at the beginning, and slowly lead customers to compare products. advantages. This method can be used in conjunction with the scenario substitution method above. For example: when your company needs to rent a factory, you have two options before you: 1. Find it yourself. 2. Submit it to the intermediary. At this time, the user will mentally consider his choice and will naturally read the following.