Starting a business requires not only capital and courage, but also breakthrough thinking, otherwise it will be difficult to survive in the fierce competition. So, which ideas are breakthrough and can create wealth? Idea 1: Small profits but quick turnover
As competition becomes increasingly fierce, the era of low profits is approaching quietly. Only cheap and high-quality products can attract consumers' attention. Under this demand, taking the affordable price route and making small profits but quick turnover has become a business method favored by entrepreneurs. Judging from the current situation, entrepreneurial fields suitable for adopting affordable selling points include the fast food industry, retail industry, e-commerce, leisure industry, etc.
Recommended directions
■ Affordable supermarkets: such as 100-yuan stores, low-profit stores, etc., with the operating principle of "low investment, low purchase price, low expense", and mainly operate small daily necessities Mainly in department stores, try to purchase goods directly from manufacturers to attract customers at the most affordable prices and maximize product sales and profits.
■ Restaurants: such as breakfast restaurants, snack bars, drink bars, etc. Although a bowl of wontons costing a few yuan or a cup of juice costing more than ten yuan, compared with seafood that can easily cost hundreds of yuan, the profit margin is It is small, but because it takes the civilian route and is close to people's living and consumption levels, it has a broad mass base and a large market space.
■Foreign trade stores: Nowadays, many well-known brands in the world, especially clothing, shoes and hats, etc., are produced domestically. In the production process, there will be some unplanned products, which are often referred to as foreign trade products. The quality of these products is not much different from genuine products, but the price is very different. They are very cost-effective and therefore very marketable.
Reminder: Since we are targeting low prices, we must adhere to the business policy of small profits but quick turnover. We cannot ignore product quality in the pursuit of low cost, let alone pass off inferior products or engage in fraud, otherwise it will affect market reputation
p>Idea 2: Highlight individuality
The concept of personalization can be divided into two types. One is product personalization, which mainly captures the characteristics of young people nowadays who seek change and innovation, and provides unique products. Personalized products, such as clothing customization, jewelry design, etc.; the other is store personalization, such as Starbucks that emphasizes coffee culture, Muji that provides exquisite daily necessities, and the Body Shop that specializes in beauty and skin care products. These unique Personalized stores are more likely to give consumers a sense of identity.
Recommended directions
■DIY shops: such as pottery bar, silver jewelry bar, cross-stitch shop, paper art shop, wool knitting bar, etc. Unlike ordinary small shops, these small The handicraft workshop promotes the new consumption concept of "Do It Yourself (DIY)". Its selling point is not the product itself, but the process of making the product. This is the attraction.
■Personalized product stores: such as poster shops, magic sticker shops, animation bookstores, etc., provide unique and creative products to meet the needs of some consumers who pursue personal style and taste. Of course, although personalized products need to be different, they should not be too unconventional, but should take into account both uniqueness and practicality.
Reminder: Taking the personalized route requires entrepreneurs to have unique ideas and tastes. During the process of selecting materials, purchasing, and selling, attention should be paid to maintaining the originality and uniqueness. In addition, entrepreneurs should communicate more with consumers to better adapt to individual needs.
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Idea 3: Choose health
With the continuous improvement of national living standards, people’s consumption needs are changing, and healthy consumption is receiving more and more attention. From the hot sales of green food to the rise of fitness clubs and health restaurants, the message is that as domestic residents’ health awareness continues to increase, there are huge business opportunities in the health field.
Recommended Directions
■Green Food Store: As the saying goes, food is the most important thing for the people. Nowadays, people are becoming more and more particular about eating. They not only want to eat well and eat well, but also eat healthily. Under the guidance of this consumption concept, green food has become very popular, such as wild mushrooms, soilless vegetables, etc., and there is a certain business space.
■Fitness Club: Nowadays, more and more people realize that health is gold, and regard exercise as an effective way to obtain health. "Spending money to buy sweat" has become a fashion. A market survey report shows that Chinese people are willing to invest 2 months of their salary in fitness every year, which shows that fitness has a strong consumption base. Moreover, fitness clubs generally implement a membership system. If they can attract a group of members, the source of income will be relatively stable.
■ Diet therapy restaurants: Today, when it is advocated that "medicinal supplements are inferior to dietary supplements", diet therapy restaurants that publish health articles are receiving more and more attention. But opening a diet therapy restaurant is different from an ordinary restaurant. It not only needs to provide a variety of conventional medicinal meals, but also design diet plans for customers who want to regulate their physical condition through diet therapy, track the effects of diet therapy, and provide considerate services to attract repeat customers.
Reminder: If health is the selling point of starting a business, the entrepreneur must first have a concept of healthy living, understand the latest trends in the health consumer market, and master certain professional knowledge. For example, if you want to open a dietary therapy restaurant, you must have some knowledge. Traditional Chinese Medicine and Nutrition, and staff must be properly trained to provide professional services.
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Idea 4: Fall in love with women
There is a wise saying in the shopping mall: "Women make the best money." Indeed, relevant surveys show that 70% of social purchasing power comes from women. From large shopping malls to small street stores, the main consumers are women. This provides entrepreneurs with a broad market space. As long as they have an insight into the consumer psychology of women of the era and understand the consumption pulse of quasi-women, they can discover entrepreneurial gold mines.
Recommended directions
■Beauty salons: Nowadays, more and more women are concerned about "face issues" and are willing to spend a lot of money on beauty. The market potential is huge. According to the latest statistics, the beauty industry has become the fifth largest consumer hotspot in my country after real estate, automobiles, tourism, and electronic communications. Moreover, the beauty industry has low entry barriers and does not require much investment. It has become one of the most active areas of entrepreneurial activity in my country.
■Home accessories store: Chic lighting, exquisite wall hangings, antique small bookshelves, etc. These exquisite home furnishings also attract the attention of female consumers. Opening such a small store requires the entrepreneur to have a certain cultural taste, be able to uniquely organize high-quality goods, and provide consumers with suggestions for beautifying their homes.
■Cosmetic Shop: Statistics show that my country’s cosmetics sales reached 75 billion yuan in 2003, and the development speed of the cosmetics industry has been higher than the growth rate of GDP. Therefore, the market space for operating cosmetics is large. If you choose to join the franchise, the quality of the supply is guaranteed and the entrepreneurial risk is relatively small.
Reminder: Most female consumers have higher requirements for goods and services. Therefore, If you are involved in the above fields, entrepreneurs need to put more thought into it. The store decoration must be exquisite, the service must be considerate and enthusiastic, and the products must be frequently changed, so as to capture the pockets of female consumers.
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Idea 5: Invest in education
The "2004 Quality of Life Report of Chinese Residents" released by the Chinese Academy of Social Sciences shows that for the first time, children's education consumption has exceeded pension and housing consumption, becoming the biggest purpose of residents' savings. It is estimated that the annual education consumption of domestic residents is about 250 billion yuan. The education and training market is showing strong demand momentum, especially in the fields of language training, vocational training, early childhood education and other fields, and there are unlimited business opportunities.
Recommended directions
■Early childhood education: It is the wish of parents all over the world to have a successful child, and it is also a "big cake" in the education market. Currently, the number of infants and young children aged 0-3 in domestic cities has reached 10.9 million.
According to the latest urban children's consumption survey, each family with young children invests an average of more than 3,000 yuan per year in their children's education. In other words, a full 30 billion yuan of "real money" is held in the hands of those crying babies every year.
■Minor language training: Although foreign language training has been popular for many years, it is still in a period of rapid development. Against the background of Beijing hosting the Olympic Games in 2008 and Shanghai hosting the World Expo in 2010, there is still a huge market demand for foreign language training, especially training in minor languages, which has just emerged and has a broader market prospect.
Reminder: There is huge space for entrepreneurship in the education field, but there are signs of partial saturation in popular fields such as IT training and English training. Therefore, entrepreneurs cannot blindly follow the trend, but should "brainstorm" and find new ones
Thirty business tips for starting a small business
1. Business provides services to the public, therefore, profits are the reasonable remuneration it deserves.
2. Don't stare at customers all the time, don't pester them?
3. The quality of the location is more important than the size of the store; the quality of the products is more important than the quality of the location.
4. The products are arranged in an orderly manner, which does not necessarily mean that the business is good. On the contrary, it is a disorganized small shop with customers often coming to the door.
5. Treat the people you trade with as your own relatives. Whether it can get the support of customers determines the rise or fall of the store.
6. Flattery before sales is not as good as after-sales service. This is the only way to create "permanent customers".
7. We should treat customers' criticism as "the words of gods and Buddhas", and accept them happily no matter what they are.
8. Don't worry about the lack of funds, worry about the lack of credit.
9． Procurement should be stable and simplified.
10. A customer who spends only one dollar has a more fundamental influence on the prosperity of your business than a customer who spends a hundred dollars.
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11. Don’t force the sell. Instead of selling things that customers like, sell things that are beneficial to customers.
12． Need more working capital. One hundred yuan of capital is turned over ten times and becomes one thousand yuan.
13. When customers come to return or exchange goods, their attitude is more friendly than when they were originally sold.
14. Reprimanding the clerk in front of customers, or quarreling between husband and wife, is a "magic way" to drive away customers.
15． Selling good products is a good thing, and promoting good products is an even better thing.
16. To have such a firm self-confidence and sense of responsibility: If I don't engage in this kind of sales, society will not be able to function satisfactorily.
17. Be cordial to wholesalers. If you have a legitimate request, you should speak it out honestly and truthfully.
18. Even if the gift is just a piece of paper, the customer is happy. If there are no freebies, give away a “smile.”
19. Since you want to hire shop assistants to work for you, you must establish a reasonable system in terms of treatment and benefits.
20. We must continue to innovate. Beautifying store displays is also one of the secrets to attracting customers.
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21. Wasting a piece of paper will also increase the price of the product.
22． If the product is sold out or out of stock, it is tantamount to neglecting customers, and it is also an unnecessary negligence for the store. At this time, you should apologize solemnly and say, "We will send it to your home as soon as possible." You should leave the customer's address.
23． Strictly adhere to the same price. On the contrary, price reduction can cause confusion and unpleasantness, and damage credibility.
24. Children are blessings.
Special care must be taken for customers with children, or children sent to shop.
25． Always think about the day's profit and loss, and develop the habit of not sleeping until you calculate today's profit and loss.
26． To gain credibility and praise from customers: "As long as it is sold in this store, it is good."
27. Salesmen must carry one or two items of merchandise, advertisements, and instructions with them.
28. Work energetically to make the store full of vitality, and customers will naturally gather there.
29. Read newspaper ads at least once every day. It is a shame for a businessman not to know what new product a customer is ordering.
30． There is no such thing as good times or bad times for businessmen. Whatever the situation, you have to make money.