What is an idea?
Your attitude towards copywriting is an idea. If you think you live with dignity, then you are a dignified person; If you think you are worthless, then you are a worthless person.
1. Love
If you don't like writing, nobody will like reading.
2. Effectiveness
A truly valuable copy is an effective copy, that is, a copy that can bring sales. If what you write can't bring sales to customers, then you are not a valuable copywriter.
A valid copy must meet the following two requirements:
(1) Know what you want to say.
(2) If you know how to speak, people who listen to you will be willing to listen.
interesting
Copywriting language is also culture. Therefore, a good copy not only needs to pay attention to practical results, but also needs to be valuable to society. Nobody likes to watch junk advertisements. Of course, junk advertisements will not be valuable.
4. Innovation and innovation
What is creativity? Everything you do is different from anything related before.
If you are a little more careful, you will find that each copy summarizes in different ways, and even conflicts. Because for advertising, the real rule is no rule.
What you need to do is not stick to the rules, learn all the rules first, and then forget them.
action
There is a famous saying in the internet circle: your advertising investment is wasted by half, but the problem is that you don't know which half is wasted. Nowadays, with the popularity of social interaction, there is another saying: half of what is effective is wasted.
If a person wants to be an excellent advertising copy, he has to go through four stages of training and tempering.
The first stage: writing ability training stage (controlling the tonality of copywriting)
The second stage: the integration stage of the material accumulation period (systematically combing the copywriting part)
The third stage: the establishment of copywriting values (establishing your own copywriting module values)
The fourth stage: calmly control the writing stage (present and absorb more excellent copywriting works)