This sentence, like all famous sayings, is inspiring, but actually there is no way to start. The real question is, with so many intersections, which intersection has a chance?
Because of my work, I often think about the contact point, that is, how the brand meets the target consumers.
This time, I want to tell a story about Chen Si Highway, and share my experience in "looking for opportunities".
Chen Si Highway is an inconspicuous suburban highway at the junction of Qingpu and Songjiang. It runs east-west, and intersects with Song Jia South Road. If someone asks which intersection in Shanghai can sell the most expensive retail goods? I believe most of the answers you get are those shopping streets in the city center-Nanjing West Road in Meihengtai, Financial Street in Lujiazui and so on. Logic is nothing more than common sense: high-end CBD+ luxury street. Common sense is inevitably empty. My answer is indeed Chen Si Highway, as an unknown suburban intersection. How can He De be at the intersection of the first values?
Let me first look at what people who seize the opportunity to sell are selling at Chen Si intersection.
There are several heavy trucks parked at this intersection all the year round, with hundreds of thousands to millions of Lingbi stones piled on them, and there are always transactions every few weeks; At the intersection, several real estate agents stood on the side of the road and held handwritten signs, selling millions to hundreds of millions of villas.
You see, it is this humble suburban intersection that effectively displays and stably trades millions or even more expensive goods without rent.
There is a simple reason. This intersection is near the Zhao Xiang exit of a9 Expressway, which is the core of Qingpu Villa and one of the only roads to get in and out of Sheshan Villa. In Shanghai, it is the crossroads of Chen Si, not any crossroads in Shanghai that can reach the most billionaires. If you have the most expensive goods, please show them here, and you can get a higher chance of clinching a deal.
After listening to this story, I think everyone is wondering where our customers are. Is that what our common sense tells us?
After understanding this truth, our horizons will be broadened, and we will notice some things that we could not understand before.
For example, why are there several children's toy stores in the airport with high rents? Is it for babies traveling with their parents?
I didn't have an answer until I thought about the phenomenon of intersection with Chen. Now that I have it, only at the airport will there be a large number of parents who have high spending power because of their hard work, and these parents can't take care of their babies because of their hard work, so it is logical to spend several times more money than the market price to buy a toy for their children on their way home from a business trip to make up for their little guilt! So it seems that eloquence is the key to choosing the right way! Especially for enterprises that want to capture consumers effectively.
For another example, Apple Store is one of Apple's successful innovations, but do you have to join the Apple chain to open an authorized store to sell many Apple phones? Anyway, I know someone who doesn't rent a plaza shop and easily outsells any Apple authorized retail store. Have the opportunity to share the story of Apple Brother with you again!
For years, every time I passed the Chen Si intersection,
Will look at the dark faces of those stone sellers with admiration.