Joe girard, a shoeshine boy who was born in a slum, achieved nothing at the age of 35 and was facing bankruptcy. However, with extraordinary determination and perseverance and a set of self-created marketing rules, he became "the greatest salesman in the world". Joe girard/KLOC-has been listed as the world's number one seller by Guinness Book of Records for 0/2 years. No one can break the global record of single day, single month, single year and total sales. To this end, he also became the only salesman who was honored in the Automobile Hall of Fame.

Rule 1: the occupation of the brave

Fear of contact with strangers, fear of door-to-door sales, fear of rejection! This is all due to human nature, so the salesman is the profession of the brave. If you don't have full courage, it's hard to make a name for yourself in this business. Fear is the number one enemy of a person's career success. Therefore, in the sales process, the salesman must first sell his courage. If you can inspire your courage, you will make amazing achievements. The best way to overcome fear is to act immediately!

Rule 2: I am the best.

If you think you can, you can. Repeat this to yourself every day. Every morning, joe girard says to himself, "I am the best." Then, open the door and rush out like a leopard.

Rule 3: Laugh at the dilemma.

There is no direct elevator to success. If you want to succeed, you can only climb step by step. Difficulties are a gift from God, and everyone will have problems in life. As long as you solve it, you will become stronger.

Rule 4: fall in love with "sales"

The starting point of success is to love your career first. I love sales promotion and am proud of it. I want to devote myself to my work and enjoy it. I love sales promotion, and I love everyone.

Rule 5: sell yourself.

The meaning of selling is that you are not selling goods, but selling yourself. You have to believe that you are the number one product in the world. Be sure to make customers like you and trust you. If you can't do it, there is no reason to explain why customers must buy your products.

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