Text: Liu Xing
The biggest difference between people is cognition.
Your cognitive level determines what decisions you make, what actions you take, and what results you get.
Your cognitive level also determines what kind of emotional experience you will have.
Your emotional experience determines whether you feel more "love" or "fear", "pain" or "happiness" in life.
We don’t live in a house, we always live in our own emotions!
It can be said that what kind of cognition you have will determine what kind of life you will have .
1
What is cognition?
Do we live in the same world?
Many people will say: "Of course"! Otherwise, how could we be knowledgeable about many things?
We can all see the blue sky and white clouds, and we can all experience snow, rain, wind and frost, flowers bloom and fall, and the tides ebb and flow.
And we can also see each other and communicate with each other.
Are there still any doubts about this issue?
Of course, in terms of physical space, we do live in the same world, but this is not necessarily the case in spiritual space.
Although the structures of our eyes, ears and other organs are roughly the same. But after different people receive the same information, the finished products processed in their brains may be completely different.
Where does the problem occur?
It must be a problem with the brain as a processor. Everyone's brain has its own unique algorithm, which is co-evolved from environmental projection and autonomous consciousness from birth to the present.
This set of algorithms determines the processing method of various information received by a person. We boil this algorithm down to two words: "cognition".
2
The biggest difference between people is cognition
Regarding the pursuit of life, many people regard money as their lifelong pursuit. Money makes people angry, shouting hoarse, anxious, even resorting to unscrupulous means, and making ugly appearances.
But there are other people who have completely different pursuits in life:
Hai Rui (who was an honest official and died in poverty)
Wen Tianxiang: "Life Since ancient times, no one has died, but his loyalty will be remembered by history."
Lu You: "Wang Shibei fixed the day of the Central Plains, and he never forgot to tell Nai Weng about family sacrifices."
Wang Yangming: "The first thing in life is to study and become a sage."
Confucius: "He who hears the Tao in the morning will die in the evening."
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Zhou Enlai: "Reading for the Rise of China."
In this world, in addition to those who pursue money, there are also people who pursue fairness and justice, sacrifice themselves for righteousness, loyalty and righteousness, unity of family and country, truth in the world, spiritual freedom, and arrogance and integrity. Pursue the rise of the nation.
The difference is the difference in cognition.
I believe everyone has heard this saying:
"You will never make money beyond your knowledge unless you rely on luck. But money earned by luck , in the end, you will often lose money based on your strength, which is inevitable."
"Every penny you make is the realization of your knowledge of the world, and every penny you lose is a reflection of your understanding of the world. Money is all because of your flawed understanding of the world.”
“The greatest fairness in this world is that when a person’s wealth is greater than your understanding, there are 100 ways to harvest it. You, until your knowledge is directly proportional to your wealth."
Why do you say you can never make more money than you know?
Because for opportunities beyond your cognition, first of all, you "can't see". When you "see", because of the lack of cognition, you "can't understand". You may “not understand” it, but when you “understand it”, you may “look down upon it” because of the lack of correct and sound cognition. In the end, by the time you can "afford" it, it may be "too late."
Unless you make this money by luck, but the money you make by luck will often be lost by strength in the end.
There was a friend in my team who was just in his early 20s and made millions in finance.
Later I asked him why he came to work in the company. The reason was that the financial industry was about making quick money and the industry was currently in a slump.
At the same time, due to various investments and other shady operations, all the millions that I originally earned were lost, and now I am still in debt of hundreds of thousands.
Going to work is to make money and pay off debts.
And, really, because of the interviews, I have met many young people like this. Because the money was quick in the previous industry, they mistakenly regarded the popularity as their own abilities. This is essentially a kind of cognition. defects.
In the end, when I was looking for a job, I didn’t care whether I was a high-level person or a low-level person.
Buffett said: "When investing, you must invest in companies within your "circle of competence." Don't invest if you don't understand."
Therefore, Buffett did not invest in technology companies for a long time because he did not understand.
The "circle of competence" mentioned here is actually the scope of cognition!
The opportunity exceeds the scope of cognition. Because you do not have correct and sound cognition, there is a high probability that you will not make money. You will be anxious when it “falls” and when it “rises” You will also be anxious.
Buffett said: "When others are greedy, I am fearful, and when others are fearful, I am greedy."
In fact, it is also a kind of certainty after having a sound cognition.
We have all heard of people who win huge lottery prizes. What happens to these people in the end?
A Dalian worker won 10.13 million yuan in lottery tickets and squandered all the winnings in 8 months. He was penniless when he was arrested. Instead, he owed a debt of 2.365 million yuan and was sentenced to 12 years in prison.
In 2008, a young man from Hunan won a 10 million grand prize. He spent all his bonus in four years and maliciously overdrafted his credit card by 200,000 yuan. When he was arrested, he only had 80 yuan left on him.
In 2003 and 2004, the Northeast Lottery King won the 5 million grand prize twice, but in the end he also squandered all the prize money and was imprisoned for fraud four years later.
The mason got divorced after winning the lottery and committed suicide after taking drugs for two years.
The grand prize winner abandoned his wife and was left penniless four years later. His house was mortgaged and he was homeless.
The American couple who were lucky enough to win $64 million died suddenly and mysteriously.
There are many stories like this.
According to media surveys, 70% of the world’s lottery winners will return to their original shape within an average of seven years, and many of them will even have a more miserable life than when they won the lottery!
Before winning the prize, many of these grand prize winners worked hard, were loving couples, and lived a comfortable life.
But after winning the lottery, most of them turned against each other and ended up getting divorced, bankrupt, cheated, died violently, took drugs, and went to jail!
Money is the amplifier of human nature. Huge wealth is also a huge resource. Wherever the resources flow, many demons and ghosts will follow because of the nature of pursuing profit.
If your awareness is not high enough and you cannot control it, then it will engulf you instead.
This also corresponds to the sentence: "When your wealth is greater than your knowledge, the world will have 100 ways to harvest you until your wealth and your knowledge In direct proportion.
If virtue is not matched, there will be disaster. If people are not matched with wealth, there will be losses! The essence of cognition is to make decisions
The difference in cognition between people is the biggest difference between people.
Once cognition occurs between people. The differences will lead to completely different decisions.
During the Thousand Group War, all the major group buying websites agreed: “To win in the competition, we must rely on the power of capital and financing. Obtain large amounts of capital. Then use advertising and subsidies to win users and increase market share. Once the market share is high, more money will be raised."
Therefore, an advertising war broke out in the group buying website industry, and Nuomi.com invested 200 million Dianping invested 300 to 400 million yuan in advertising, and Tuanbao.com invested 550 million yuan in advertising.
Faced with the crazy advertising campaigns of competitors, Wang Xing did not blindly follow the trend, but carried out advertising. In-depth and rational analysis. In the end, Wang Xing decided to find ways to enhance user stickiness.
So, while other group buying websites were advertising in full swing, Meituan was developing systems and doing various things. Various management systems, financial systems, recruiting various technical talents and executives, and building teams at the same time
Because in Wang Xing’s understanding, financing is important, but investment is more important than financing. Important.
Investment is the "Tao", financing is the "Skill"
How and when to use the raised money is more important than financing! > The investment method of most group buying websites is to spend money on advertising and subsidizing users.
But Wang Xing believes that attracting users is a false proposition. Loyal users are your users.
It is very risky to use money-burning advertising to buy the loyalty of long-term customers through short-term bargains.
If you only rely on advertising and subsidies, then users will just keep switching back and forth between various platforms to find the most cost-effective one.
Therefore, in Wang Xing’s view, the most important thing is “user stickiness”.
Therefore, Wang Xing focuses on constantly improving and adjusting products, upgrading Meituan’s user experience, and building an executive team.
In the end, it turned out that Wang Xing’s understanding of the Internet and group buying websites was correct and profound.
Many group buying websites that were once flourishing have ceased operations one after another!
Companies caught up in advertising wars almost never make any money, causing their investment fees to rise significantly.
Investors are unwilling to invest money if they cannot see the results. Many group buying websites without financial support cannot survive, and the entire industry has entered a cold winter!
In the midst of tragedy, Meituan did the opposite. After building a good user experience and team, it took action during the cold winter of group buying, accelerated its sprint, and became the number one in the industry within a few months. .
4
Cognitive level determines emotional experience
The biggest gap between people is from stimulation to response the gap between.
The core reason for this gap is cognition.
There are a large number of people in our lives who go directly from stimulus to response. They have bad tempers and are like bombs, ready to explode at a moment's notice.
Why go directly from stimulus to response?
Many people believe that this is something they cannot decide or control.
Such people generally find reasons for themselves. There are three main types, which we call three types of determinism.
The first is called "genetic determinism".
My genes are like this. I am born with a bad temper, genetically determined.
The second type is called "psychological determinism".
My dad beat me like this when I was a kid. My dad abused me to this point, so I had to lose my temper.
The third type is called "environmental determinism".
Look at how bad the people around me are. If I don’t do this, I can’t live.
The core of these three kinds of determinism is to push the responsibility outward: "I reacted like this because I was stimulated."
They don’t know that they can choose and control what kind of reaction they make from receiving a stimulus to reacting.
There is a huge space between stimulus and response, which is called choice. And this choice is determined by your cognition!
When faced with a stimulus, people with high cognitive abilities will first analyze and judge the stimulus and then choose their own response.
The famous ABC theory believes that human emotions are not caused by a certain inducing event itself, but by the interpretation and evaluation of the event by the person who has experienced the event.
In the ABC theoretical model, A refers to the inducing event, and B refers to the belief generated by the individual after encountering the inducing event, that is, his view and explanation of the event. and evaluation, that is, his cognition. C refers to an individual’s emotional response, behavioral response and behavioral results in a specific situation.
It is generally believed that people’s emotional reactions and behavioral reactions are caused by inducing event A, that is, A causes C, that is, the stimulus directly leads to the reaction!
However, the ABC theory points out that inducing event A is only an indirect cause of emotional and behavioral reactions, while people’s cognition of inducing events and their beliefs, opinions and explanations about inducing events B , is the more direct cause of people’s emotional and behavioral reactions.
Just like when faced with their children’s poor test scores, some parents will yell, criticize and scold their children, while other parents will think it doesn’t matter.
Why do different parents have different emotional and behavioral responses to the same stimulus?
The core reason lies in the difference in cognition.
The first type of parents may hope that their children will succeed and hope that their children will be admitted to Tsinghua University and Peking University. When their children's grades are not satisfactory, parents' expectations are not met, so they vent their emotions by beating and scolding their children.
Euphemistically called: "Hitting you is for your own good"!
This is actually a sign of parents’ cognitive dissonance and inability to manage their own emotions!
It is because your needs have not been met, and you use love as an excuse to beat your children to release your negative emotions.
At the same time, such parents do not know how to delay gratification and do not care about their children's mental maturity. They want to achieve their goals immediately by beating, scolding and yelling at their children!
The second type of parents may think that it doesn’t matter whether their children get into Tsinghua University or Peking University, as long as their children are happy!
And for a child, he is still so young, where is he? There is still a long way to go.
You will find that the first type of parents will be very painful. This pain is not caused by the children, but by their cognition.
Almost all the entanglements, pains, and troubles people have are caused by your cognition!
So Mrs. Roosevelt said a very powerful words: "No one in this world can hurt you unless you agree." If you don't give others the right to hurt you, then no one can hurt you!
5
Cognition determines behavior, and behavior determines results
Your cognition determines your behavior, which determines what you will ultimately get. same result.
If parents learn that their children have gotten good grades, they will be happy and overjoyed.
When he learned that his child did not do well in the exam, he would get angry at the child and criticize him.
Over time, the child will feel that his parents do not love me. My parents love me because I have good grades.
As everyone knows, what parents need to give their children is unconditional love.
What needs to be conveyed to your children is that your parents love you regardless of whether your grades are good or bad.
If a child studies hard to please his mother and make her happy. Children never understand that reading is for themselves.
Then he will not really fall in love with learning.
Finally, while the child loses interest in independent learning, he also feels that he is not worthy of being loved.
Such children cannot truly develop true self-confidence and self-esteem.
It is difficult for a child without self-esteem and self-confidence to be truly happy or achieve great achievements.
Parents with high levels of cognition are better able to manage their own emotions and will not become slaves to their emotions.
They will be more concerned about their children's mental maturity and cognitive improvement, thereby cultivating Produce better children.
6
The level of cognition determines the height of life
One day, Roosevelt (later President Roosevelt) home was robbed , friends wrote to comfort him one after another.
Roosevelt replied with a letter. This letter is very famous and valuable.
He said, I feel very lucky about this. Why?
First, they just stole things and did not hurt anyone.
Second, I am happy that they only stole part of the stuff, not everything.
Thirdly, I am glad that he was the one who stole things, not me.
So you see, who should be sad and painful? It should be the person who became the thief. I didn't do anything wrong. Why should I be so sad, sad and painful?
You see, this is the huge space between stimulation and response. This is called freedom!
The inertia of this society is that if you stimulate me, I will react; if you steal from me, I will be angry.
But if you continue to improve your knowledge, when you can break this "social inertia", you will find that you have huge room for choice, and you will have more choices. You will also be freer, and your life will reach new heights.
Mandela was released from prison after being imprisoned by the white government for 27 years and was later elected President of South Africa.
In the most glorious inauguration ceremony, he invited someone beyond everyone's expectations - his enemy (the prison guard who once imprisoned and abused him).
He not only looked kindly to his enemies, but also paid tribute to the sinners who had abused him.
At that moment, the entire scene was silent.
Under the puzzled eyes of everyone, he said calmly: "When I walked out of the prison, I already knew that if I couldn't put my resentment behind me, I would still be in prison. "
Our lives are often like climbing stairs!
When your level of understanding is still on the first floor, all you see are all kinds of garbage and all kinds of obstacles. You can’t see the true face of many things. It’s easy to Being troubled and entangled by all kinds of unnecessary emotions.
Even trivial things, even the slightest difficulty, challenge and setback can stimulate your fragile nerves.
But as you continue to grow and your cognitive level continues to improve, when you stand on the tenth floor, you will have the feeling of being at the top of the mountain and seeing all the small mountains at a glance. With a broader mind and perspective, you will see a completely different scenery.
In the eyes of many people, past obstacles, things that cannot be let go, people that cannot be forgiven, and hatred that cannot be forgotten, in your eyes, they are all meant to enhance your knowledge and hone your skills. Your mind exists.
I mentioned in my last article that growth is the process of fighting against the weaknesses of human nature!
Growth and cognitive upgrading are painful things in themselves.
Therefore "suffering" is easier than "happiness".
"Enduring misfortune" is easier than "enjoying happiness".
But if you cannot upgrade your understanding and take responsibility for your life, then you will always be entangled in entanglements, pain, and troubles.
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