Marketing is efficient sales! What the textbook says doesn't make sense. Understand the difference between sales and marketing, and you will know what marketing is.

1. Sales is one-to-one, and marketing is one-to-many.

Sales is done by one person, the effect is limited, the scale is small, and it is generally suitable for key customers to solve problems. Marketing also needs to consider whether I can find someone to help me sell it, which is channel distribution. In theory, I can sell it to all parts of the country.

Sales are one-on-one, by mouth. Not much time is given, and the scope of influence is limited. Marketing can achieve wide coverage and deeper communication through advertising promotion, news events, soft article promotion, event promotion and other communication methods. In theory, everyone on the earth can know.

2. Sales sells products, and marketing sells services.

Sell what you have in sales, and marketing should develop, design, and package products according to market demand. There is a famous saying in marketing that consumers don’t want the drill, but the hole the drill drills, so What you sell should be a service, not a tool, because sometimes consumers don’t even know that your tool can drill holes. There is no need for you to waste time talking about how good your drill is. You have to tell consumers Or you can fix this hole.

3. Sales pays attention to value maximization, and marketing pays attention to price order

Sales sometimes have opaque prices, and you can sell more if you can, but marketing must have a stable price, ex-factory price How much, wholesale price, retail price, special supply channels, etc., in order to maintain the overall price order.

4. Sales conquers the city, and marketing is king

Sales does not last long, to put it lightly, it can fool one after another, but marketing focuses on customers. Word-of-mouth marketing and re-purchase focus on capturing the market and consumers’ minds. If consumers have you in their hearts, competitors will have no way to start!

Marketing is efficient sales. The core of marketing is the insight into demand. Design your products, prices, channels and promotion methods around the needs of consumers.