Is it phone sales or online sales?

If it is telephone sales, then the following principles should be grasped:

1. Understand the decision-maker of the purchase.

2. Contact decision makers - communication has no limits!

3. When introducing yourself, don’t hold the microphone too close to your mouth.

4. Establish friendly relationships - Praise should be timely, appropriate, conveyed to others, and be specific with intention. Ask relevant questions and emotional words—emotionally synchronized.

5. Understand customer needs—past, present, and future needs.

6. Propose solutions to resolve objections.

7. Introduce the product and shape the product value (highlight the celebrity effect and high-quality effect of the product)

8. Test transaction: a. Two-choice question b. The only goal of sales ——Helping customers—the only result is to solve problems for customers.

9. Overcome rejection.

10. Assume the transaction is completed.

11. Establish follow-up requirements.

If it is online sales, then take a look at this senior’s experience.

When it comes to online sales, nine out of ten people will quickly think of advertising online. When you open various portals, various pop-up advertisements will immediately hit your face, and you can't stop them. , at this time I will turn them off reflexively and be out of sight and out of mind. As long as your colleagues are not really interested in what is advertised, I am afraid they will basically do the same thing as me. A more thorough method is to install some software such as network assistants to completely eliminate them. The principle of online advertising similar to the above is basically the same as that of TV and other advertising, which is visual (auditory) "bombing". However, not every business can afford the advertising costs of large websites. Most people should still go to the corresponding forums to speculate on their own products. A lively scene has emerged. In various centralized procurement forums where advertisements can be posted, as long as they are popular, you will see advertising posts from many merchants, each one louder than the other, but online sales are really like this. Is it really as simple as the product name, usage and contact information?

I personally think that the advertising posts mentioned above are just the beginning of online sales. It does not mean that this method is wrong or undesirable. It is just the most basic and 100% of merchants will think of it. Arrived. Its biggest flaw is that it inevitably falls into the cliché of self-promotion. Revolutionary teacher Lenin once said a famous saying, which roughly means: "The seller who hawks the most aggressively in the market may sell the worst product." "It really makes sense when you think about it. There are too many advertisements, and everyone will have a rebellious mentality. Nowadays, the competition is so fierce and consumers have a lot of room for choice. To define this market economy society blindly by buyers and sellers would give people a too cold feeling. My suggestion is that you might as well think from a different perspective and think about what kind of business you would trust if you were a consumer.

Many people must immediately think that if a friend (or relative) of mine is selling something that I need to buy, I will definitely go to him to buy it. This is completely logical, because everyone wants to buy it. Get genuine, high-quality and low-priced items, so you don’t want to spend a lot of money. So my suggestion is to "get close to people's lives" and treat consumers like friends. It is not easy to do this, and it is not something that can be accomplished overnight. The best way is that consumers may think of the questions asked, and try to think of them in advance. You can't just passively wait for others to ask questions. This is very important. Just imagine if we have any questions, we usually think "don't ask questions." "Find the answer directly, which is both simple and practical and saves a lot of links. Another very important point is to use your own personal experience and language to communicate with everyone, and don't just copy professional language and data. In short, we must truly learn to communicate with everyone.

Creating a good seller's market atmosphere is also very important. Creating a good market environment is not easy and requires the joint efforts of all merchants, but it is quite easy to destroy this market. One family is enough, so there must be "business rules". Different forums and websites have their own relevant regulations. For the long-term benefit of everyone, everyone still needs to regulate their own behavior. Not only have they made deals and made friends, why not do it?

My views on online sales are basically the above points. In addition, I would like to give the following advice to all merchants: (1) Never underestimate the vast number of consumers. The masses have sharp eyes. Only the people are the real heroes. Never think of yourself as too superior. (2) Don’t always think about the old concept of “peers are enemies”, let alone compare the advantages of your own products with the shortcomings of other people’s products. (3) Don’t have a one-and-done idea. Internet marketing develops quickly and the situation changes rapidly. You can’t always be ahead of others, and don’t lag behind your own pace. (4) Internet marketing is very important and will definitely be an important part of each merchant’s sales in the future, but it does not represent everything. It must be coordinated with offline activities and do not ignore the communication between people in reality.

These are some of my views. I hope veterans and seniors can give me some advice, and I also hope it can be of some help to merchants who are about to engage in online sales.

In short, the forum belongs to everyone. To borrow from the school motto of Zhuangda: "Everyone helps me, I help everyone", let us all serve the consumers in a down-to-earth manner.

User Wealth Manufacturing replied to this post and expressed his emotion that I have also been doing online sales for more than a year. The original text is as follows: I have also been doing online sales for more than a year, and it can be said that it is pretty good. There are orders almost every day, but the method I use is very simple. I only post posts on the Alibaba forum. However, I am not posting advertising posts, but just posts about my entrepreneurial experience, successful examples, entrepreneurial experiences and entrepreneurial references. Later, when I was promoted to Samsung and had a signature file, I wrote simple advertising words in the signature file.

This approach is actually more effective than writing advertising posts. My success story moved many netizens, and also inspired many entrepreneurial netizens to join online sales. It also inspired netizens' entrepreneurial passion, so many netizens added me as a friend.

Be friends first and then discuss business. More than half of the netizens have become my customers, and I have benefited greatly from this.

In fact, advertising posts do not play a very good role in publicity. Netizens are disgusted by the advertising posts written in the forum. They only read the title but not the content. At the same time, the advertisement is visible outside. No one will care about your ads. It is also difficult for people to believe the content of advertisements. There are many online scammers, and no one will believe whether the advertisement content you post on the forum is true.

Whether it is in a real business situation or online sales, if you want to successfully do business, you must first make friends and then you can negotiate a business. Only then will the probability of success be very high.

In addition, the advertising posts written in the forum have to be blocked by Buzhu. I wrote them for a long time without achieving any meaningful effect. Why post unnecessary advertising posts in the forum and waste too much time? What about time and energy?