[Keywords:] film and television quality education for college students
The rapid development of film and television has broken the traditional educational model. Film and television art education has become the most extensive, popular and popular form of education, bringing new prospects to education, providing good means, methods and ways for quality education in schools, and embodying the concept of big education. As an important means and form of quality education, film and television education has a close relationship with college students and is an indispensable part of quality education for college students. It has the following functions.
I. Effective information dissemination
With the progress of science and technology, the high-tech media technology represented by film and television Internet has developed rapidly, which has become a convenient tool for college students to obtain information and an important window to communicate with the outside world, and has also brought great help to college students' study. At the same time, it provides a good opportunity for college students to adjust their life and study mood and participate in healthy and noble entertainment activities.
Second, enrich the role of campus culture
Einstein pointed out that it is not enough to educate people with professional knowledge. Through professional education, it can also be a useful machine, but it can't be a harmonious person ... "A harmonious person needs not only rich knowledge and professional skills, but also good comprehensive quality and pursuit of beauty. For a long time, China's higher education is basically a single professional education, which leads to the existence of knowledge gaps and quality blind spots among college students, and the overall quality is not high. Film and television media is an important way to create a good campus environment and cultural atmosphere, which can enable college students to be influenced by campus culture in a subtle way.
Third, improve the role of college students' audio-visual language ability
Film and television media can reproduce the real world on the screen and on the screen. With the rapid development of the Internet today, it can transmit images and sounds to almost any place and any audience instantly, and it has become a powerful means for people to widely publicize culture and education. As an image language system composed of moving pictures, film and television has its unique grammatical structure and ideographic function as written language, which can effectively improve college students' audio-visual language skills. University education itself requires every student to be familiar with the language of audio-visual media, and audio-visual language will become an essential skill for future college students with the development of the times.
Fourthly, the role of improving college students' aesthetic concept and ability.
In the Decision on Deepening Education Reform and Promoting Quality Education in an All-round Way, the Ministry of Education emphasized the important role of aesthetic education in promoting quality education, especially pointing out that "aesthetic education can not only cultivate sentiment and improve quality, but also help to develop intelligence, which plays an irreplaceable role in promoting the all-round development of college students." Facing film and television, college students not only capture the aesthetic feeling of form from the factors such as line, light, color, composition, picture, music and sound, but also feel the aesthetic feeling of thought from the factors such as theme, characters, environment and plot. All these require aesthetic education to strengthen artistic accomplishment and enhance the realm of life. Film and television media education plays an irreplaceable role in cultivating college students' healthy aesthetic concepts and abilities, cultivating moral sentiments and cultivating all-round development people.
V the role of shaping college students' personality
Film and television aesthetic education is an emotional education, its significance lies in sublimating the spiritual realm of college students, and it is an important means to cultivate college students to understand and transform the world. The comprehensiveness of film and television art determines its multi-dimensional educational function, which can perfectly combine entertainment, education, cognition and aesthetics. Film and television aesthetic education plays an incomparable role in broadening college students' life horizons, improving cultural psychology and improving comprehensive quality. Film and television aesthetic education cultivates college students' minds through aesthetic appreciation and creative activities, improves their moral sentiments, consciously and systematically cultivates and improves their aesthetic tastes and concepts, stimulates their innovative spirit, and enriches their cultural knowledge and life experience. Therefore, it is one of the basic ways to cultivate college students' temperament and improve their personality through film and television aesthetic education.
First of all, film and television aesthetic education is helpful to the cultivation of college students' ideological and moral character. Generally speaking, the improvement of college students' ideological quality is achieved through ideological and political education and moral education, but film and television aesthetic education can also achieve the purpose of ideological and political education and moral education. For college students, film and television is an important cultural acceptance window. Excellent film and television works are entertaining. By influencing people and relying on the power of image, they reveal to college students what is true, good and beautiful and what is false, evil and ugly. Film and television art is not a means of preaching and exhortation, but a content and form that gives vivid images to ideological and moral education. With the help of audio-visual intuition of images, it promotes good and abandons evil or enlightens wisdom. Or sublimate one's thoughts or cultivate one's temperament, thus producing the effect of moral education, enabling college students to establish a correct outlook on life, world outlook and values under the influence of truth, goodness and beauty, and consciously cultivate beautiful qualities of loving the motherland and people, being honest, kind, honest and brave. Film and television aesthetic education can stimulate people's emotions, arouse college students' passionate patriotic enthusiasm, cultivate their noble moral sentiments and healthy aesthetic concepts, realize ideological and political education and moral education in a subtle way, make college students form a rich and noble emotional world, and stimulate their love and pursuit of beauty. Therefore, excellent, healthy and positive film and television culture is undoubtedly an important way to educate college students in patriotism and productism, and cultivate good moral cultivation and sound personality. Secondly, film and television aesthetic education can promote the cultivation of college students' innovative ability. Film and television aesthetic education not only provides college students with extremely pleasant spiritual enjoyment, but also cultivates and promotes their creative ability. Film and television art involves a wide range of fields and is rich in content. Through film and television art appreciation activities, college students can understand the life features, personality characteristics and social relations of different times, countries, societies and nationalities, deepen their understanding of nature, society, history and life, and greatly broaden their horizons. Film and television aesthetic education can stimulate inspiration, activate thinking, especially enhance people's imagination, which has obvious effects on improving college students' perception ability, enriching imagination, developing creativity and cultivating thinking ability in images. Through film and television aesthetic education, the creative spirit of college students can be effectively cultivated by organically combining image thinking with logical thinking. Such as science fiction films, comics, popular science knowledge, science and technology exhibitions, etc. The abstract scientific knowledge is visualized by electronic technology, and the exploration spirit of scientists, the vastness and mystery of the scientific world and the great achievements of scientific achievements that benefit mankind are vividly displayed through screen images, so that the macro and micro scientific world can be displayed in front of college students in the form of dynamic pictures, and college students can get aesthetic pleasure from it. Obviously, abstract numerical formulas and symbols are difficult to realize. At the same time, associating or even boldly imagining the scientific exploration content in film and television works can also exercise students' thinking and creative ability, so that aesthetic education and cultural knowledge complement each other. The mysterious fantasy of science, the great changes brought to mankind and the broad prospects for future development will arouse college students' interest and yearning for science, enrich their emotions and lay the foundation for cultivating their healthy personality. Thirdly, film and television aesthetic education helps to improve students' psychological quality. Healthy psychological quality is the basis of forming a sound personality. The essence of beauty lies in balance and harmony, and aesthetic education can promote the balanced development of personality. Film and television aesthetic education directly affects people's emotions, thus contributing to the development of people's psychological structure in a complete, balanced and harmonious direction. It is the highest realm of quality education to carry out aesthetic education in movies and TV, so that students can wander in beautiful sound and color pictures, enjoy good emotions and create a good environment and mood.