1. There is no gap in today's market. The so-called "blue ocean" is just a utopian "market utopia", and the competition can only intensify.

What customers want is not cheap, but feel cheap. People like to use it. When customers feel that they have taken advantage, they will gladly pay the bill.

3. Consumers have two obvious characteristics: one is that words and deeds are different, and the other is that sensibility drives rationality.

4. You can evaluate what you want to manage and quantify what you want to evaluate.

The most effective way to take root in the market is to do high-density marketing to achieve seamless coverage of the market.

6. The sales volume is first thought out and then made. If you want to do sales, you must first understand two questions: First, where is the future sales growth space? The second is which jobs can generate sales, especially those that can generate sales continuously.

7. Marketers need always positive thinking, or sunshine mentality. Negative thinking creates problems, while positive thinking creates opportunities. When we seize the opportunities, the problems will be solved.

8. Finding a marketing battlefield without competition or weak competition is considered successful. The marketing shortcut is not to do better than the competitors in the over-competitive market, but to find the market with no competition or weak competition.