In order to achieve a certain goal, we need to take advantage of the situation or create momentum, skillfully take advantage of the situation and follow the trend. Wang Zhihuan, a poet in the Tang Dynasty, famously said, "Going up a storey still higher will broaden your horizons by three hundred miles." In other words, in order to see further, you have to climb high; In order to wade across the river, you must build a boat. In order to run faster and go further. You need to use ancient means of transportation, such as chariots and horses, otherwise, you can't gain an advantage. No matter how cunning an animal is, it knows how to build momentum and gain momentum. Just like people often say "Smith" and "Dog Fighting Man" in life, they are all accomplished by building momentum and gaining momentum. Later, people extended this advantage to politics, military affairs and commercial trade. For example, the "flooded seven armies" in history relied on water potential, and "borrowing from the east wind" relied on wind potential. Hu Xueyan was able to get rid of an employee who was expelled from the bank because the corrupt officials in Qing Dynasty and Kun dared to run amok because of the favor of Emperor Qianlong. Being able to develop into a generation of "red-top businessmen" is also based on the strength of Zuo and others to a certain extent ... all these reflect the knowledge of "thick black".
Potential can be said to be the greatest force in the world. Creating momentum and gaining momentum is an indispensable business strategy in business competition. As a modern businessman, we should understand its importance. In the fierce commercial war, only by being good at creating momentum can we create an extremely strong commercial atmosphere: to do a good job in market positioning is to seek favorable terrain; Reducing cost is the inherent advantage of improving the competitiveness of enterprises; Implementing differentiation is the external advantage to improve the competitiveness of enterprises; The overwhelming advertising is to create a public opinion offensive; Giving product cultural connotation is to occupy the psychological advantage of consumers; Creating a famous brand means creating new advantages. If an enterprise can form a "warrior", its product sales will be unimpeded.
Mengniu Group's success in modern commercial warfare can be said to come from the word "borrow". Some experts commented on Mengniu Group, saying that in the growth of Mengniu, there is a word "borrowing" everywhere: in the early stage of starting a business, borrowing factories and implementing "virtual alliances" to quickly open the market; Leverage "China Milk Capital" and bind the industry leader "Yili". Make a name for yourself: borrow social capital and develop your own strength.
"Taking advantage of the situation" shows Mengniu's circuitous attack strategy incisively and vividly. At the same time, Mengniu concentrated its superior resources on market development and technology development, and outsourced capital-intensive businesses such as raw material supply, production and transportation, forming a value network based on brand advantages, accumulating its own brand advantages and gradually growing in the market.
Throughout its development process, among Mengniu's many "leverage" strategies, being good at leveraging momentum is undoubtedly one of Mengniu's winning magic weapons.
A great man is good at using his own resources to create a successful situation, so as to complete the difficult things and realize his life plan. If a person wants to achieve his career, he doesn't have to be better than others in everything. He may be inferior to others in some respects, but that's not the most important thing. It is important that you make good use of it. The great scholar Archimedes said: Give me a lever. I can pry up the earth! Talking about the importance of borrowing.
In life, no matter what industry you are engaged in, you should learn the art of borrowing money, because not everyone has rich capital, and your qualifications are insignificant compared with others, so you should be good at "borrowing money". You must make a wise decision according to your own environment and situation, and be good at borrowing the power of others without being seen by others, so that you can get the greatest benefit. Only in this way can you be regarded as a real winner.
Many businessmen have realized that they should have a clear goal to develop their own business. We should have lofty aspirations and ideals and work hard for them. But relatively speaking, sometimes we may ignore the influence of social environment, or even run counter to it, and get twice the result with half the effort. Therefore, in the process of career planning, we must not ignore the influence of social environment, combine our own goals with the surrounding development trends, and learn to use the east wind of the environment to send ourselves to Qingyun.
Bill Gates signed his first contract at the age of 20, with IBM, the world's top computer company at that time. At that time, he was still a student studying in a university, and he didn't have much relationship resources. How can he sign a contract with such a famous company? It turned out that he was able to sign this contract because his mother was a director of IBM's board of directors, and her mother introduced her son to the chairman. Isn't this a matter of course? If Bill Gates didn't rely on his mother when he signed his first contract, maybe his road to success wouldn't be so smooth.
Everyone says it is difficult to start a business. Is it really that difficult to start a business? In the past, people emphasized self-employment, but now many people's ideas have begun to change, and the role of relationships in entrepreneurship has gradually increased, becoming a "reservoir" for entrepreneurial information, funds and experience, and sometimes even playing a magical role in business activities. A person with a good relationship will naturally get twice the result with half the effort in his work and life. Successful people are good at leveraging strength, taking advantage of the trend and creating a successful atmosphere. Therefore, they overcame one difficulty after another, paving the way for their success.
All large enterprises have a common specialty, that is, they have a discerning eye, can grasp the advantages of others, allocate the positions of each employee very appropriately, and give full play to the strength and wisdom of each employee. Carnegie, the American steel king, wrote an epitaph in advance: "Those who sleep here are good at visiting people smarter than him." Indeed, Carnegie was able to change from a railway worker to a steel king because he could find many outstanding talents to work for him, thus increasing his work effectiveness by thousands of times.
As the saying goes, "a fence has three piles, and a hero has three gangs." A person's strength and wisdom are always small. One person's strength and wisdom can't represent everyone. If you want to achieve great things, you must rely on external forces and borrow the wisdom of others. During the Three Kingdoms period, Kong Ming was an expert who followed the trend. For example, directing his grandson Liu Lianbing's "Everything is ready, except the east wind" is typical, and "borrowing an arrow from a straw boat" is also a clever word.
On the whole. Any profession is not achieved overnight. However, there are various ways to ascend to heaven. If you do it well, you can save energy quickly.
Dark philosophy
Good "borrowing" power. It is a quick and simple method. Doing business and making money needs external help. Make good use of the present situation. Follow the trend. Achieve one's goals.