Nowadays, various shopping festivals are constantly updated, and we have hollowed out our wallets in the slogan of "chopping hands" and entered the "consumer society" described by Baudrillard. There seems to be an inexhaustible supply of goods in the world, and people are deeply surrounded by new products that are constantly being introduced. We have gradually lost our real needs.
The world's embezzlement of human consciousness is irresistible, not through the role of the object, but through the spiritual symbols endowed by advertisements.
Consumption and happiness are equal, and the pursuit of happiness that people have been preaching is equivalent to the pursuit of a kind of consumption. Baudrillard believes that the universal characteristics of this kind of consumption come from the "mimicry environment" created by advertisements. Baudrillard believes that what the public gets from the media is not reality, but dizziness caused by reality.
It's like online sellers wearing shop clothes, walking with a smile, explaining the beauty and confidence that clothes bring them. If we want to be like that, we only need to move our fingers, and we can successfully enjoy the beauty envied by others. How can I not make people feel excited?
Baudrillard thinks it is difficult for ordinary people to escape from the consumer society. As a social person, individuals are influenced by groups and social environment. When there is a surplus of things produced by society, people begin to turn to luxury goods. It is a symbol of status that things are rare and precious, and people consume the abstract meaning and value of things. If people with low status want to climb to a higher level, they can only show it by consuming scarce things or a lot of ordinary things. Levels will not disappear, people's consumption will not stop, and desires will only be infinitely magnified. This is why people are addicted to alienated consumption.
In a materialized society, people's most important consumption is their own body. A beautiful and moving body can get more things, not only material feedback, but also people's envy, heterosexual love and public imitation. So it became a function exchange. All kinds of consumption are only because they can be recognized and invested by others. In fact, the process of self-consumption is also the process of self-investment.
In consumer culture, the concerns of interpersonal communication are often contradictory. Baudrillard believes that people's concern has become an additional product of consumption, especially in the process of preparing for consumption, family-style care and concern is an additional gift of commodity consumption. The security provided by society is just the product of people's surplus labor, and people will be grateful only under the cloak of welfare.
We pursue money because money has become a substitute for consumption pleasure, and we pursue consumption because consumption has become a symbol of rank. We are alienated in consumption and consumed in alienation, maintaining the distorted development of the commodity exchange society.
In this case, people's spirit and meaning are no longer valued and developed.