1. "We have always wanted to find a person who never gives up because someone says a certain goal cannot be achieved; who never loses confidence because something is difficult to achieve."
2. “It’s not that we lose confidence because some things are difficult to do; it’s that some things become difficult to do because we lose confidence.”
Origin: May 2001 On the 20th, an American salesman named George Herbert successfully sold an ax to President George W. Bush. The Brookings Institution learned of the news and gave him a golden boot engraved with "The Greatest Salesman". This is the first time a student of the society has reached such a high threshold since a member of the society successfully sold a miniature tape recorder to Richard Nixon in 1975.
The Brookings Institution was founded in 1927 and is famous for cultivating the world's most outstanding salesmen. It has a tradition that when each class of students graduates, an internship question that best reflects the salesman's ability is designed and asked to be completed by the students. During the Clinton administration, they came up with this question: Please sell a pair of briefs to the current president. In the past eight years, countless students have racked their brains for this, but in the end they all failed. After Clinton left office, the Bruskin Society changed the topic to: Please sell an ax to President George W. Bush.
In view of the failures and lessons learned in the previous eight years, many students gave up. Some students even believe that this graduation internship question will be as fruitless as it was during the Clinton administration, because the current president lacks everything, and even if he lacks, there is no need for them to buy it personally; to take a step back, even if they buy it personally, It’s not necessarily the time when you’re going to sell.
George Herbert did it, however, and did so without much effort. When a reporter interviewed him, he said this: I think it is entirely possible to sell an ax to President George W. Bush, because President Bush has a farm in Texas, where there are many vector chrysanthemum trees growing, some It is dead and the wood has become soft. I think you will definitely need an old axe. Now I happen to have such an ax here. It was left to me by my grandfather. It is very suitable for cutting down dead trees. If you are interested, please click on the mailbox left in this letter to reply... In the end, he wired me $15.
After George Herbert’s success, the Brookings Institution said in recognition of him: The Golden Boot Award has been vacant for 26 years. In the past 26 years, the Brookings Institution has trained tens of thousands of salesmen who have created hundreds of millionaires. The reason why this golden boot is not awarded to them is because we have always been looking for such a person. This person never gives up just because someone says that a certain goal cannot be achieved; Never lose confidence because something is difficult to do.
After the story of George Herbert was published on major websites around the world, some readers searched for the Brookings Institution. They found such a motto posted on the institution’s webpage: Not because of some things We lose confidence when it is difficult to do something; it is because we lose confidence that some things become difficult to do.