Celebrities will lack experience when running restaurants, and what they don’t know the most is how to control the taste or quality of dishes. In addition to hot pot, Cantonese cuisine, Western food, seafood, etc. all rely particularly on the skills of chefs. In addition, seafood has very strict requirements for ingredients. There are many problems in the purchase, transportation, and preservation of seafood. Once the seafood becomes stale or dead, there will be losses and the risk will be greater. Inviting some Internet celebrities and big eaters can achieve a good publicity effect, and hot pot is the simplest among them. The chefs only need to prepare various bases that suit young people's preferences and choose fresh ingredients, and the rest is the customer's business. If the hot pot doesn't taste good, it's because you have the wrong seasonings and it has nothing to do with me.
Because hot pot is cooked and eaten by customers themselves, it greatly reduces the difficulty of operation. It does not require many chefs and reduces customer complaints; and hot pot restaurants do not need to hire many particularly high-end chefs, which reduces investment and returns. The cost is relatively fast; the per capita consumption of hot pot is around 100 yuan, so it is basically a restaurant that does the least work and makes the most money.
Of course, the overall net profit of hot pot nowadays is decreasing, but celebrity hot pot restaurants are naturally better than ordinary hot pots because of the appeal of celebrities, with a larger flow of people, and the prices of celebrity hot pot restaurants will be higher than those of ordinary hot pot restaurants. Prices at similar hotpot restaurants are slightly higher.
Mass consumption has a characteristic: the per capita consumption is not particularly high, but the frequency of consumption is particularly high. Hot pot is so popular in public catering, and it has another major feature that is different from other dishes: it is suitable for group consumption. And celebrity influencers can attract the masses.
Hot pot is the favorite among young people who like liveliness. Whether it is a gathering of friends or a date with lovers, eating hot pot is the best way to enhance relationships. Chatting while eating and drinking, two people can share the same soup base, and no one will mind if the saliva on the chopsticks of the other person gets into the bottom of the pot.
In general, since celebrities open hot pot restaurants, it is the trend of the catering industry. It is also the best choice for celebrities to choose low-difficulty business varieties under the disadvantage of insufficient catering experience, and it is also a good choice to capture the catering of young people. The best choice to get used to it and maximize the star effect.