1, content
Whether it is WeChat marketing or Weibo marketing, content is the key. But the difference between WeChat and Weibo is that the content of the rapidly increasing WeChat fans must be very personalized. Weibo can send many messages every day, while the official WeChat account can only send one message every day, which requires more distinctive personality and uniqueness.
2. Channel
Any ineffective channel is hooliganism. That fake traffic is disgusting. Very deceptive. At present, this kind of access room is more effective:
A, pull powder from Weibo. Do everything possible to put WeChat official account or QR code.
B, through the science and technology column of the portal website is also very effective. You can do this if you have the conditions.
C. recommended by friends circle.
D mutual recommendation of wechat official account.
Extended data:
Wechat marketing features:
1, peer-to-peer precision marketing: WeChat has a huge user base. Using the advantages of mobile terminals, natural social networks and location positioning can push every piece of information, so that everyone can have the opportunity to receive this information, and then help businesses achieve point-to-point accurate marketing.
2, flexible and diverse forms of drift bottles: users can post voice or text, and then throw it into the sea. If other users "catch" it, they can start a conversation.
Location signature: Merchants can use the free advertising space in the "User Signature File" to promote themselves, and nearby WeChat users can see the information of the merchants.
QR code: Users can add friends and pay attention to corporate accounts by scanning and identifying QR codes; Enterprises can set the QR code of their own brands, attract users' attention with discounts and concessions, and develop the marketing model of O2O.
Open platform: Through the WeChat open platform, application developers can access third-party applications, or put the LOGO of the application in the WeChat attachment column, which is convenient for users to call third-party applications for content selection and sharing.
Baidu Encyclopedia-WeChat Marketing