In fact, this is a kind of star effect, but in fact these calligraphy and paintings are not valuable at all and I personally think they are not worth buying. These calligraphy and paintings are actually auctioned based on the person's current development, but as long as the person no longer has such a reputation, the calligraphy and painting is actually a piece of waste paper. Of course, willingness to buy such calligraphy and paintings is also a personal wish. Whether to buy or not is a personal matter. There are a lot of "famous brand" effects around us now. In fact, these famous brand effects are a kind of hype, using the person's current fame to do something. These brand effects include several aspects. For example, our common endorsements are actually people using the celebrity's fame to promote some products. This method is actually relatively easy for us to accept, because as consumers, we care about this product. Whether the product is good or bad, as long as the product is good and useful to all of us, we don’t care about the money. After all, we also like this kind of thing. Celebrity endorsement only makes us think that this product will be better. Hopefully this is guaranteed. But in fact, now we have also discovered that this effect is no longer just in the form of endorsements. Many of us regard these celebrities as human beings, so we all go back to pursue some of their personal belongings or some of their calligraphy and paintings, even if This thing is of no use to any of us, but because of our blind worship of these things, many people will blindly pursue such useless things. This is actually a kind of star effect, but in fact, sometimes even our own writing on such things may be better than his. For example, in the incident in the title, two of the five words were written wrong. This really shouldn't be the case. Generally speaking, we need to view our consumption concept correctly. In fact, when buying things, we should buy something useful. Even if it is useless, we should buy something valuable to avoid regrets.