The latest Douyin has opened a product display window, how to promote your own store's products
The popularity of Douyin's short videos has made many small and medium-sized e-commerce merchants see the idea of ??"saving the country through curves" Opportunities, so many merchants are building e-commerce platforms while sending short videos on Douyin, hoping to gain a lot of fans and boost sales of their own products. In fact, this method is appropriate and Douyin's ability to sell things is indeed very powerful. So how do you sell things on Douyin?
Now I will share with you the whole process of selling things on Douyin, hoping to help more novice merchants.
The process of selling things on Douyin:
The first step is to open a Douyin account and complete the basic information, avatar and other information.
The second step is to shoot and send original and product-related short videos every day, remembering that they must be original.
The third step is to insist on sending 1-3 short videos every day, and the picture quality must be clear. It is best to shoot using the built-in shooting channel of Douyin, so that the platform will judge it as original.
The fourth step is to publish more than 10 short videos and the number of fans exceeds 0 and verify the product through real-name verification. After successful activation, you can get a personal e-commerce display window (electronic e-commerce window). The business showcase has also been turned into Douyin (add to shopping cart).
The fifth step is that after you have an e-commerce showcase, you can add products and sell them when you publish the short video. The exposure rate of the video is closely related to the number of views.
The following is the entire process of selling things on Douyin. You can sell things on Douyin by following the five-step operation. The added products will be displayed on the left side of the short video released by Douyin. There will be A shopping cart logo.
At the same time, a product showcase of TA will be displayed below the personal signature in the personal center. It will also be displayed here and all products will be displayed. Individual videos will mainly display individual products. The display of all products is not obvious. Douyin does this in the hope that the products released by everyone are closely matched with the short videos to increase the purchase rate.
One of the popular tips on Douyin:
Appropriate topics can help the system accurately locate your video content and recommend more accurate people. The cold start stage will be more effective. good. So where is the content of this topic? In fact, if you have played Douyin, you will know that there is a "#topic" when we publish videos. We must make use of this. We must use it when publishing every piece of Douyin content. Remember to add it, you must not ignore it. For example, what we are doing is a clothing account, a clothing account for product promotion. When we publish content, we must choose "#attire". Before the system determines your topic, it can recommend the video you added to previous users. People who have browsed the topic of clothing, because they themselves like to watch clothing-related content, so these people are more accurate people, breaking through the system's judgment of our video content, and can be directly promoted to our accurate people, which can be used What should I do if the Douyin content posted does not have a suitable topic? We can use the current hot topics to choose hot topics. When there are no suitable topics for the video content, we can choose hot topics. The traffic on these topics themselves is relatively large, even if the topics themselves are similar to Our content is not that precise, because popular topics have very large traffic, which will also bring good traffic in the early cold start phase of our works. Therefore, the Tongzhou Club community recommends that everyone remember this topic function and make use of it.
Top Tip 2 on Douyin:
According to popular festivals and popular events, there are only a few big festivals in China every year, so we create Douyin content You must consider in advance whether there are any major festivals recently, which are written on the calendar. You should produce some festival-related content according to the time at that time. For example, national festivals such as the Mid-Autumn Festival are also available on Douyin. It is very popular. We can create Douyin content based on the elements of the Mid-Autumn Festival, such as moon cakes, Chang'e flying to the moon, etc. to create content that is more in line with the festival. Moreover, we can know the festival content in advance, so we need to know it in advance before the festival. Be prepared to release these Douyin videos during the festival so that we can release our program content in advance on the day of the festival or in the days before the festival and get good traffic.
There is also a trending event. This is different from festivals. Festivals can be known in advance. Events are usually events that suddenly become popular within a day, causing them to become popular all over Douyin within a day. , at this time we have to consider whether the event content can be combined with the event, or even whether our products or things we promote can be directly implanted into the popular event to create some content, such as the previous incivility Pedestrian incidents, embarrassing dance incidents, etc., we can do some analysis on these incidents to express our opinions or imitate them, and get our own traffic from the large popular traffic.
Third popular tips on Douyin:
The introduction is the most popular. What should be noted here is that the introduction is not exactly equal to the content, so here we can be a little careful about the introduction. In this way, we can take advantage of the traffic of popular events, such as the Chengdu Xiaotiantian event, which is a very popular event. We can take advantage of the popularity. For example, if we create a food account, we can add "eat" in the introduction. If I have this bowl of noodles, I’ll go to Chengdu”; for example, if we are a fashion account, we can add “I am wearing this outfit, is there a chance to go to Chengdu?”; for example, if we are a street photographer, we can add it in the introduction. Write "Don't go to Chengdu again, the beauties are all here!". Such an introduction can easily connect us with hot events, thereby obtaining good traffic and comments related to this hot event. The method of creating popular products through introduction is currently used by many big Douyin accounts. It has a very strong ability to obtain traffic, and the effect of attracting fans is also very good.