Luxury goods such as Rolex watches. Rolex produces approximately 650,000 to 800,000 watches each year. Unfortunately, about ten times as many fake watches are produced each year. The counterfeiting business, once limited to street vendors, has grown into a multi-million dollar industry. The counterfeits look so much like the real thing that it’s hard to tell the difference between the real thing and the fake, unlike before. This is mainly due to the fact that the markings on counterfeit products are almost similar to the genuine ones, making it difficult to distinguish between the two. In fact, you'd be surprised to know how far counterfeiters have gone to include replicas of authentic paper to make it look almost original.

Fake Rolex watches are improving every day, and most of the time only an experienced watchmaker can tell the difference. We came to this conclusion because the counterfeit watches are very similar to the “genuine” watches. Unfortunately, many people may have seen or purchased fake Rolex watches because they are not well educated about these watches. While true connoisseurs may be quick to point out which is an original $5,000 Rolex and which is a $50 fake Rolex, the countless fake Rolexes on the market can impact demand. So Rolex spends time and money every year to police fake watches. Therefore, unlike other companies, the brand's purity is long-lasting.

To ensure that you are buying an “authentic” Rolex, you can follow a few steps. A "real" Rolex is perfect in every aspect, such as detail, quality and craftsmanship. We strongly recommend that you go to your local Rolex dealer and look at the different types of Rolex watches. Feeling the quality of the watch, you should be able to tell a genuine Rolex strap from a fake one. To increase your knowledge and awareness of Rolex watches, ask your sales representative about the various features of a genuine Rolex watch. Learn more about its uniqueness, features, and more.

Research other methods that can help you understand and distinguish fake watches from “real” watches. The Rolex Report, an unauthorized reference work for Rolex enthusiasts, 4th edition by John E. Brozek, highly recommended. First time buyers as well as regular buyers recommend this informative book. With over 300 pages of relevant material, save research time when one is considering purchasing a genuine Rolex, especially if it is a pre-owned watch.

Professionals use four main verification methods to identify the authenticity of a Rolex. These methods include checking serial numbers, model numbers, echo IDs, and mobile signatures. Essentially, look at it's bottom lugs (part of the strap that connects to the case), the top lugs and open the case. This is the most effective way to distinguish between a "real" and a fake Rolex.

Clear Case Back - Note that Rolex does not make watches with clear case backs. So, if you find a watch with a clear case, it is definitely not a "real" Rolex watch.

Engraved Case Back - There are no logos or slogans engraved on the Rolex case back. You won’t even find any carvings on it. The only exceptions are the Lady model (circa 1990s) and the "Ocean Dweller" model.

Holographic Stickers - An easy way to tell the difference between real and fake is to check the box. "Genuine" Rolex watches have a 3D holographic coding sticker on the back of the case. Additionally, you can clearly identify the Rolex “Crown” trademark, located directly above the case reference number. In most cases, the 3D effect cannot even be identified in fake hologram stickers.

Date Magnification – Common errors in copy include “cyclops” being much smaller and not aligned correctly, and large font dates are another feature that fools customers. As for real watches, all real watches are equipped with a one-eyed watch that can magnify the date 2.5 times, with the only exception being the "Ocean Dweller" watch.

Three-lock crown seal - Rolex's three models, namely "Ocean Dweller", "Submariner" and "Daytona" all have "triple-lock crown". While replicas don't have a seal, real Rolexes use an additional seal consisting of a rubber o-ring wrapped around the tube.

It is worth mentioning that many original Rolex parts and accessories can also be replaced by counterfeit ones, so this should be kept in mind in the case of a second-hand Rolex.

Micro-etched Crystal – The Rolex “Crown” or “Crown” just below the 6 o’clock mark is micro-etched on all Rolexes from 2002 onwards. If you use a jeweler's magnifying glass, you will notice that the "real" crown is mule compared to the replica.