The times are changing. If you don't want to be eliminated by the times, you should change with the times.
I don't know when, but now entrepreneurs also like to find sports stars and entertainment stars to speak for themselves.
No, some netizens asked me the other day that Xiaomi's spokesperson had a problem before. If Xiaomi finds another spokesperson now, who is more suitable?
Mr. Chun's answer is Su Bingtian, who is the first sprinter in Asia. Even Lei Jun, the founder of Xiaomi, praised Su Bingtian.
after Xiaomi signed Su Bingtian as the spokesperson of the company, JD.COM of Liu Qiangdong also announced a news.
Some media broke the news that Xiao Zhan, a popular entertainment star, will become the spokesperson of JD.COM. Then the question comes. Why do more and more enterprises like to find sports stars and entertainment stars as spokespersons now? We might as well make a simple analysis!
in terms of business model, traffic and channel attributes of the platform naturally match. Whether Su Bingtian signed by Xiaomi or Sean Xiao signed by JD.COM, they are well-known figures in society and belong to the owner of their own traffic.
traffic is extremely important for internet companies. You may wish to refer to the "Hongxing Erke" some time ago. Hongxing Erke helped Henan with 5 million yuan in the case of its own losses, and as a result, it won the applause of netizens.
some internet companies have seen this kind of positive energy propaganda, and this kind of marketing method is very good for their own internet companies.
Childe Chun thinks that JD.COM's electrical official Xuanxiao Zhan wants to bet on two things, one is that Sean Xiao can attract traffic to Chinese Valentine's Day, and the other is that The Rest of My Life can be a big hit.
You know, Sean Xiao, an entertainment star, has tens of millions of fans. Apart from his strong personal business value, one of the important factors is the tens of thousands of young mom fans behind Sean Xiao, because these people are the main groups of household appliances.
But everything can be said to have advantages and disadvantages. What choice should be made is entirely based on the needs of enterprises.
Take the fact that Internet companies sign stars as company spokespersons, there are certain risks in essence.
why? With the prosperity of the Internet and the popularity of smart phones, information transmission has become extremely convenient, and the risk of finding celebrity endorsements is high. For example, "Wu Mou people" some time ago is the most typical example.
to say the least, the survival and development of an enterprise should focus on products, enhance its innovation ability and increase its core competitiveness. If you really want to ask a celebrity to speak for you, you should also consider it carefully.
I still remember that Dong Mingzhu of Gree once said that Gree no longer hired a spokesperson. After Gree didn't hire a spokesperson, the money saved could be invested in R&D and the welfare of employees could be improved.
In fact, Mr. Chun agrees with Dong Mingzhu's statement, because how far a company can go does not depend on the traffic of a star, but what consumers need is real products. If your product doesn't pass the mark, what's the use of your advertising?
Xiaomi once thought that the endorsement fee should be saved and the profits should be given to consumers. Now, he has started to invite celebrities to endorse, and his boss Lei Jun has personally gone into battle.
Liu Qiangdong, who has a good personal relationship with Lei Jun, followed suit at the first time, and invited celebrity endorsements to become a commercial art.. It is really hard to say whether this model can bring long-term value to enterprises.