Basketball shoes, as the name implies, are shoes for playing basketball. They were founded earlier in 1908. Up to now, there are brand names of basketball shoes that we are familiar with in our lives. For the new basketball shoes, how to name the brand to make basketball shoes familiar to consumers? In this article, we understand as follows.

Brand naming principle of basketball shoes

1. Tempering physical properties

Products have many attributes, and brands create value for consumers. When naming basketball shoes, you don't have to cover everything, but you have to be different. Therefore, naming basketball shoes brand highlights the "selling point", emphasizes the "buying point" and reveals the significance of product attributes to consumers.

Explanatory value

Revealing the utility of products to consumers is a very common naming method, because consumers are first concerned about what kind of value products can bring to themselves.

Depicting psychology

Emphasis is placed on the initial integration of subject, object, mind and matter in consumption, mainly individual psychological activities. It can awaken the senses of the brand, become the driving force of consumption, stimulate emotions, guide emotions, and create reasons for consumption.

Step 4 explain the will

This kind of taste of brand "taste" breaks through the narrow category of consumer emotion and enters the realm of understanding and pursuit of life. It is the excessive allocation of subject to object and mind to material attributes in harmony, with distinct social intentionality.

Brand naming method of basketball shoes

1. Determine the consumer groups of basketball shoes.

No matter any commodity, it is tailor-made for potential consumers, and basketball shoes are no exception. As long as the consumer groups it faces are determined, the approximate price range, main style types and brand name types of shoes can be determined. For example, if the product mainly faces the leisure time of working people, then the brand name should be more elegant.

2. Determine the type of products to be sold.

Different product types determine different levels of brand names. For products like shoes, comfort should be emphasized when choosing brand names.

3. Named after the place of origin

The above two methods are both exquisite and difficult. Now Bian Xiao introduces a relatively simple way to name the brand of basketball shoes, that is, according to the origin of the brand.

Matters needing attention in brand naming of basketball shoes

1. The brand name should fully reflect the benefits that the attributes of the product can bring to consumers, and make consumers demand the products and know the enterprise through visual stimulation.

2. Brand names should conform to the public psychology, stimulate consumers' purchasing motivation and establish a foothold for corporate image, which is a problem that brands should pay more attention to.

3. Basketball shoes brand naming should pay attention to the differences and regionality of national habits, so as to establish a corporate image is more effective and targeted. Different regions at home and abroad have different preferences and taboos, so the naming of brands should be carefully considered.

4. The brand name should help to establish and maintain the image of the brand in the eyes of consumers. Brand names should be fresh and elegant, unconventional, fully display the high taste of goods, thus shaping the image of high-end enterprises.

The brand name should help to distinguish this product from similar products. When choosing names, we should avoid using names that have been used on similar commodities or names with the same sound and meaning.