Nike’s four major brands are: AIR JORDAN, Converse, Cole Haan and Bauer NIKE Hockey.

1. AIR JORDAN:

AIR JORDAN is a series named after Jordan, the most famous NBA star in history. It is a high-end brand of Nike. The sales volume of AIR JORDAN sneakers and The demand far exceeds other products. The core of the brand lies in the perfect combination of athletes and technology.

2. Converse:

Converse was acquired by Nike in 2003. After the acquisition, Nike did not interfere with Converse’s company operations and personnel structure. Later, Nike signed contracts for Converse. With the rise of the retro trend, Nike has repositioned Converse, placing classic retro shoes such as Converse's AllStar and JackPurcell in the casual fashion market, strengthening the brand's technological strength, and using a strong marketing team and sales network , let Converse regain its glory and create many hot styles.

3. Cole Haan:

Cole Haan, founded in 1928, was acquired by Nike in 1988 and became a brand of Nike. Under Nike, it has gradually developed into a brand symbol of American fashion trends. From the beginning, it only made men's shoes, and gradually expanded to more aspects, integrating excellent craftsmanship and technology, and interpreting classics with fashion.

4. Bauer NIKE Hockey:

Bauer NIKE Hockey is a brand created by Nike specifically for hockey players. Bauer NIKE Hockey was established in 1998. Bauer NIKE Hockey's shoes provide comfort and quality products to more athletes.